Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Elina  Hao

Elina Hao

ShenZhen,GuangDong

Summary

With over 15 years of experience in building businesses and brands, developing teams, managing product pipelines, and creating customer intimacy, I am a leader and marketing professional in the consumer electronics industry. I have a strong background in telecom and a wide range of electronics products and solutions that include augmented reality wearable displays and computing devices (AR Glasses/Audio Smart Glasses), headphones, microphones, sound systems, and Bluetooth products. I strive to understand the needs of our customers and provide them with the right products at the right prices, which helps to boost the sustainable growth of their brands. As well as a bachelor's degree in business administration and management.

Results-driven marketing professional with extensive experience in strategic planning, digital marketing, and brand management. Proven ability to enhance brand visibility and coordinate impactful events within the energy technology sector. Dynamic marketing leader with a strong background in developing comprehensive marketing strategies and digital campaigns. Skilled in market analysis and event coordination, consistently driving brand growth and customer engagement across various platforms. Experienced marketing director specializing in brand strategy and digital marketing. Known for creating compelling content and managing successful promotional initiatives, committed to enhancing brand awareness and market positioning.

Overview

19
19
years of professional experience

Work History

Director of Marketing Brand

Shenzhen UFO Power Technology Co., LTD
ShenZhen, GuangDong
06.2022 - 09.2023
  • Developed marketing strategies to enhance brand visibility in the energy technology sector.
  • Managed digital marketing campaigns across social media platforms and websites.
  • Collaborated with product teams to create effective promotional materials and content.
  • Analyzed market trends to identify opportunities for product positioning and growth.
  • Coordinated events and trade shows to showcase innovative power technology solutions.
  • Oversaw marketing budget allocation for various promotional initiatives and activities.
  • Engaged with customers through surveys to gather feedback on products and services.
  • Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.

Marketing Director

Shenzhen Xinmaike Trading Co., LTD
ShenZhen, GuangDong
02.2022 - 05.2022
  • Developed comprehensive marketing strategies for diverse product lines.
  • Managed cross-functional teams to execute marketing campaigns effectively.
  • Oversaw digital marketing efforts, including social media and email campaigns.
  • Coordinated events and promotions to enhance brand visibility in key markets.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Created customer-focused messaging that resonates with target audiences.
  • Planned and produced highly effective experiential marketing events.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
  • Identified opportunities for new business partnerships or other growth initiatives.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, andemail campaigns.

Founder

Shenzhen Misiloa Glycerin Co., LTD
ShenZhen, GuangDong
03.2018 - 01.2022
  • Established company vision and strategic direction for product development.
  • Managed daily operations and resource allocation for production efficiency.
  • Oversaw supply chain management to ensure thetimely delivery of materials.
  • Developed partnerships with suppliers to enhance product quality and reliability.
  • Led team meetings to align goals and address operational challenges.
  • Implemented quality control processes to maintain product standards.
  • Trained staff on safety protocols and best manufacturing practices.
  • Coordinated marketing strategies to promote brand awareness in the industry.
  • Oversaw all aspects of operations, including product development, marketing, sales, customer service and finance.
  • Developed and implemented a comprehensive business plan to launch the company.
  • Managed day-to-day activities across multiple departments within the organization.

Director of Overseas Brands

Shenzhen Ailong Electronics Co., LTD
ShenZhen, GuangDong
04.2016 - 02.2018
  • Led strategic initiatives to enhance product development and market positioning.
  • Managed cross-functional teams to streamline operations and improve efficiency.
  • Collaborated with stakeholders to identify opportunities for innovation in electronics.
  • Oversaw budget planning and resource allocation for various projects.
  • Analyzed market trends to inform product strategy and business decisions.
  • Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
  • Developed policies and procedures to ensure compliance with corporate standards.

Marketing Brand Manager

Shenzhen Jinhua Technology Co., LTD
06.2015 - 04.2016
  • Developed comprehensive brand strategies to enhance market positioning and visibility.
  • Collaborated with cross-functional teams to create effective marketing campaigns and materials.
  • Analyzed market trends and consumer insights to inform brand development decisions.
  • Coordinated product launches, ensuring alignment with brand objectives and timelines.
  • Oversaw budget planning for marketing initiatives, aligning resources with strategic goals.
  • Identified new promotional opportunities such as sponsorships or public events.
  • Maintained a strong understanding of the latest trends in digital marketing tactics.

Senior Graphic Designer

Shenzhen Shunzhang Electrical Appliance Co., LTD
ShenZhen, GuangDong
09.2007 - 05.2009
  • Designed innovative electrical appliance packaging to enhance brand visibility.
  • Collaborated with marketing team to develop promotional materials for product launches.
  • Created digital graphics for social media campaigns and website updates.
  • Managed multiple design projects while meeting tight deadlines and client specifications.
  • Developed style guides to ensure consistency across all visual communications.
  • Reviewed and provided feedback on designs to maintain quality standards in projects.
  • Collaborated with marketing teams to ensure brand consistency across all digital platforms.
  • Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.

Senior Graphic Designer

Shenzhen ZTC Communication Equipment Co., LT
ShenZhen, GuangDong
07.2004 - 07.2007
  • Designed innovative electrical appliance packaging to enhance brand visibility.
  • Created digital graphics for social media campaigns and website updates.
  • Mentored junior designers, guiding best practices and design tools.
  • Collaborated with marketing teams to ensure brand consistency across all digital platforms.
  • Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.
  • Designed and created high-quality visuals for print, web, and social media campaigns.
  • Created mockups of website designs to show clients the final product before launch.
  • Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners, and other promotional materials.
  • Enhanced existing designs with new layouts, graphics, and content.

Education

Bachelor of Science - Business Administration And Management

Beijing Institute of Technology
Beijing, China
07-2011

Associate of Arts - Art Design Studies

Harbin Normal University
Harbin,China
07-2002

Skills

  • Marketing strategy
  • Digital marketing
  • Brand management
  • Content creation
  • Market analysis
  • Event coordination
  • Team leadership
  • Budget management
  • Effective communication
  • Problem solving

Languages

English
Professional

Timeline

Director of Marketing Brand

Shenzhen UFO Power Technology Co., LTD
06.2022 - 09.2023

Marketing Director

Shenzhen Xinmaike Trading Co., LTD
02.2022 - 05.2022

Founder

Shenzhen Misiloa Glycerin Co., LTD
03.2018 - 01.2022

Director of Overseas Brands

Shenzhen Ailong Electronics Co., LTD
04.2016 - 02.2018

Marketing Brand Manager

Shenzhen Jinhua Technology Co., LTD
06.2015 - 04.2016

Senior Graphic Designer

Shenzhen Shunzhang Electrical Appliance Co., LTD
09.2007 - 05.2009

Senior Graphic Designer

Shenzhen ZTC Communication Equipment Co., LT
07.2004 - 07.2007

Bachelor of Science - Business Administration And Management

Beijing Institute of Technology

Associate of Arts - Art Design Studies

Harbin Normal University