Conducted in-depth fan interviews and choice-based conjoint Qualtrics surveys that helped launch new partial season ticket products based on fan segmentation and increased renewal rates by 15%
Streamlined follow-up process for low NPS game attendee feedback by implementing an AI-driven system that automatically generated personalized email responses
Led brand impact research to uncover key fan engagement and sponsorship insights, shaping the foundation of the Bulls "SEE RED" brand platform and global engagement strategy for 150M+ fans, including launch of dedicated French and Spanish Instagram channels
Owned end-to-end consumer research efforts to inform product team's launch of Bulls "medallions" in Bulls mobile app to enable fans to showcase their Bulls fandom
Sales & Marketing Analytics + Fan Engagement:
Managed direct report in establishing a new marketing strategy & analytics function at the Bulls, empowering stakeholders with actionable insights through Tableau dashboards and data analysis
Developed go-to-market strategy for Bulls Kid Nation, leveraging new product-market fit insights to drive a 50% increase in renewal rates and 95% year-over-year membership growth for the 2024–25 season.
Ticketing Analytics:
Collaborated to build Season Ticket Member Retention Team from pilot program of 2, to current team of 10, that leverages CRM data to execute "surprise-and-delight" moments tailored to distinct fan segments
Enhanced NBA's logistic regression renewal model model to better align with Chicago market , helping service team identify "at-risk" accounts and consistently beat renewal projections by +5%
Strategy & Operations Business Analyst
Deloitte Consulting
Chicago, IL
08.2015 - 09.2017
Sysco Foods
Applied supply chain insights via Tableau to optimize inventory levels, resulting in $40M in savings
Aramark
Managed client partnership and implemented a labor model across 200+ sites, delivering $4M+ in savings
Merchandise Planning Analyst
Target
Minneapolis, MN
06.2014 - 08.2014
Drove analysis linking vendor in-stock failures to 5%+ drop in market share
Education
Bachelor of Business Administration -
University Of Michigan, Stephen M. Ross School Of Business
Ann Arbor
05.2015
Additional Information
Freelance: Uninterrupted Performance Business Consultant & Athletic Trainer (WNBA and D1 College Basketball & Golf Athletes)
Relevant Skills / Tools: Data Visualization (Tableau), Microsoft & Google Suites (GA4), Consumer Insights (Conjoint in Qualtrics and In-Depth User Interviews), Marketing Automation (Braze), Social Analytics (Sprout Social), Syndicated Tools (YouGov)
Hobbies: Close-up Card Magic, Survivor on CBS, Improving My 13.5 Golf Handicap, Eating Gnocchi
Michigan Wolverines Women's Basketball Scout Team Player (2011-2015)
Timeline
Manager, Business Strategy & Analytics
Chicago Bulls
10.2017 - Current
Strategy & Operations Business Analyst
Deloitte Consulting
08.2015 - 09.2017
Merchandise Planning Analyst
Target
06.2014 - 08.2014
Bachelor of Business Administration -
University Of Michigan, Stephen M. Ross School Of Business
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
Senior Manager, Lead – Business Analytics & Strategy (CEO Office) at Ospree Duty FreeSenior Manager, Lead – Business Analytics & Strategy (CEO Office) at Ospree Duty Free