Eliot Goldfarb

Fan Insights / Market Research:

• Conducted in-depth fan interviews and choice-based conjoint Qualtrics surveys that helped launch new partial season ticket products based on fan segmentation and increased renewal rates by 15%
• Streamlined follow-up process for low NPS game attendee feedback by implementing an AI-driven system that automatically generated personalized email responses
• Led brand impact research to uncover key fan engagement and sponsorship insights, shaping the foundation of the Bulls "SEE RED" brand platform and global engagement strategy for 150M+ fans, including launch of dedicated French and Spanish Instagram channels
• Owned end-to-end consumer research efforts to inform product team's launch of Bulls "medallions" in Bulls mobile app to enable fans to showcase their Bulls fandom

Sales & Marketing Analytics + Fan Engagement:

• Managed direct report in establishing a new marketing strategy & analytics function at the Bulls, empowering stakeholders with actionable insights through Tableau dashboards and data analysis
• Developed go-to-market strategy for Bulls Kid Nation, leveraging new product-market fit insights to drive a 50% increase in renewal rates and 95% year-over-year membership growth for the 2024–25 season.

Ticketing Analytics:

• Collaborated to build Season Ticket Member Retention Team from pilot program of 2, to current team of 10, that leverages CRM data to execute "surprise-and-delight" moments tailored to distinct fan segments
• Enhanced NBA's logistic regression renewal model model to better align with Chicago market , helping service team identify "at-risk" accounts and consistently beat renewal projections by +5%

Sysco Foods

• Applied supply chain insights via Tableau to optimize inventory levels, resulting in $40M in savings

Aramark

• Managed client partnership and implemented a labor model across 200+ sites, delivering $4M+ in savings

• Drove analysis linking vendor in-stock failures to 5%+ drop in market share