Elisa Coon

Work History

Atomizer Fuel Components

Toano, VA

03.2018 - Current

Developed strong branding with driving Atomizer's popularity to the top of the fuel injector market.
Designed marketing copy, images, videos, emails and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Created new content daily for social media daily.
Monitored event results around the world to gauge customer performance and success.Built and strengthened strategic relationships with racers, dealers, leading retailers, and partners.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Increased Atomizer Injectors sales and brand exposure by developing collateral, marketing and sales materials and optimizing target audience reach.
Managed advertising budgets and delegated funds toward initiatives that reached our target market.
Directed marketing projects through conceptual planning, schedule management and final implementation.

Precision Turbo And Engine

Crown Point, IN

01.2018 - Current

Oversaw preparation of marketing copy, web images, videos, emails and other collateral.
Created unique content daily for social media platforms with an audience of more than 1.3 million fans combined.
Continually maintained and improved company's reputation and positive image in the performance industry.
Served as a key graphic artist for the company, executing successful magazine ad campaigns as well as many social media promotions.
Built and strengthened strategic relationships with racers, influencers, and performance partners in our dealer network.
Monitored global motorsports event results to gauge customer performance and success.
Oversaw new European targeted advertising initiative to increase brand awareness.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Created internal and public product materials such as product sell sheets for every product we offer.
Met deadlines, exceeding expectations and effectively rolling out new product campaigns and successful giveaways.
Developed insights on marketing campaigns to assess performance against goals.

Street Outlaws

Calabasas , CA

01.2019 - 11.2021

Coordinated and oversaw large scale events with more than 20,000 spectators per event.
Successfully executed 30 Street Outlaws events
Coordinated all aspects of the fan experience.
Coordinated schedules and timelines for events.
Managed administrative logistics of events planning, event booking and event promotions.
Managed event logistics and operations.
Performed pre-event promotions online to increase awareness working closely with the ticketing company to create successful marketing campaigns to drive online ticket sales.
Coordinated fan events such as luncheons and autograph signings with the Street Outlaws cast members.
Designed and distributed print and web graphics to promote upcoming events.
Designed and distributed all printed materials such as posters, VIP passes, parking stickers, memorabilia, and more for the Street Outlaws fans.
Oversaw overall event setup and breakdown.
Created strong relationships with track management staff around the country.
Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
Supervised onsite team of caterers and facility management team.
Led vendor negotiations to obtain cost-effective services and products.
Mentored customer service, marketing, sales and accounting teams on our unique event structure and ticketing processes.
Reconciled event ticket sales.