ELISA D. GROSS
GILBERT,AZ
Summary
Charismatic, dynamic, and energetic professional (turned stay-at-home mom) with more than 15 years of marketing & advertising experience. Strong history of success in building relationships, brand promotion, and representing organizations in different settings.
Skilled communicator experienced in organization, methods & systems, special events & promotions. Committed to driving brand awareness and achieving organizational goals.
Overview
23
23
years of professional experience
Work History
Independent Ambassador
MIG Living
05.2020 - 08.2023
- Recruited as founding Ambassador for social selling launch of an established clean beauty/health & wellness brand
- Create and maintain social media presence to share product and company
- Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.
Marketing & Advertising Director
Berge Ford
01.2006 - 03.2012
- Media buying, commercial (TV & radio) production, branding, marketing, merchandising, and plan/coordinate dealership special events
- Build successful relationships with all media outlets in Phoenix metro (including radio & TV stations, newspapers, online vendors)
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Streamlined marketing processes for improved efficiency & cost savings
- Developed creative advertising concepts to captivate target audiences & drive sales growth
- Increased marketshare within Phoenix DMA from 10% to 12%
Program Coordinator
BDS Marketing
07.2004 - 03.2005
- Coordinate 3 field representatives – NY, FL, CA – gather data from field, verify accuracy, and compile/create weekly reports for my team
- Work closely with Mercedes-Benz corporate executives in Montvale, NJ
Marketing Assistant
General Growth Properties, Park Place
08.2002 - 02.2004
- Planned & organized An Evening of Giving, event including 70+ non-profits, coordinated 125 volunteers, secured prizes & giveaways, secured retailer participation of 150 merchants, 8K people in attendance
- Established promotional and publicity campaigns for the Mall’s events
- Developed, wrote and created bi-weekly newsletter
Production Assistant
ESPN, Inc
09.2000 - 07.2002
- Selected for on location remote for PGA US Open June 2002
- Selected as PA for Baseball Tonight 2001 Season March - Oct 2001
- Cut video clips and wrote coordinating copy for on-air talent
- Watched specific athletic events (MLB, NHL, NBA, NCAA football & basketball, PGA, USTA, etc) and logged all game action, selected specific “highlights”, wrote corresponding copy for on-air talent
Education
Bachelor of Arts - Communications
Rowan University
Glassboro, NJ01.1999
Skills
- Highly organized & structured
- Strong multi-tasker
- Builds rapport easily
- Results-oriented
Education
- Proponent of continual personal growth & development practices
- Books, online courses, social media expert training
Timeline
Independent Ambassador
MIG Living
05.2020 - 08.2023
Marketing & Advertising Director
Berge Ford
01.2006 - 03.2012
Program Coordinator
BDS Marketing
07.2004 - 03.2005
Marketing Assistant
General Growth Properties, Park Place
08.2002 - 02.2004
Production Assistant
ESPN, Inc
09.2000 - 07.2002
Bachelor of Arts - Communications
Rowan University
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