Elisa Pulido
Edinburg,TX
Summary
Proven strategic sales representative offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust and providing solution based strategies. Disciplined and resourceful professional with expertise in account development and market penetration. Bilingual with fluency in Spanish.
Overview
18
18
years of professional experience
Work History
Dealer.com Regional Sales Manager
Cox Automotive
San Antonio To San Diego, TX, NM, AZ & CA
07.2021 - Current
- Achieved regional sales objectives by collaborating with different BU partners to develop successful strategies, providing efficient and effective solutions for dealers, capitalizing on key integrations between CAI products.
- Increased book of business by building value and rapport, and offering consultation on products and services applying challenger sales techniques with top executives.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Worked with partners in many different departments to help implement and ensure a successful launch of new products.
Sr. Dealer Success Consultant
Cox Automotive
McAllen , TX
09.2018 - 06.2021
- President's Club Winner 2019 and 2020.
- District Sales Person of the Year 2019 and 2020.
- 2020 NADA Top Sales Person for Autotrader.
- Nominee for 2021/2022 Cox Cross-Divisional Mentoring Program
- Consulted dealers using data driven decisions to engage and convert in market car shoppers, growing the market book of business by 120% over the course of 2.5 years.
- Grew the "non Autotrader" believer, 19 rooftop Bert Ogden Auto group, over 300% in 2.5 years in monthly revenue.
- Led 2 National Connect the Dots Company Trainings on how to strategically use nVision, when creating upgrade opportunities and positioning dealer solutions.
- Led a National Training on how to position and sell the Advanced Ads product as a Sales Market Expert.
- Collaborated with the Cox Automotive training department to help develop a Sales Manager course using the Probability to Sell Matrix in nVision.
- Collaborated successfully across Business Units with RSM's to help drive successful product penetration in my market.
- 2019 National Sales Challenger Pitch Winner.
Local Sales Manager
Sinclair Broadcast Group KGBT TV CBS 4
Harlingen, TX
01.2011 - 09.2018
- Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
- Developed and implemented new sales strategies to updated product lines.
- Collaborated with an 11-person team to effectively manage $7.5 million annual budget.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Developed and significantly grew market territory over 25% in key industries.
Account Executive
Barrington Broadcasting KGBT CBS-TV 4
Harlingen, TX
08.2009 - 12.2011
- Identified customer needs and adjusted product offering to align with opportunities adding over 30 new accounts by generating over 1 million dollars in revenue.
- Identified prospective customers using lead generating methods and performing an average of 25 cold calls per day.
- Maintained productive relationships with existing customers through aggressive consistent follow up after sales.
- Managed an active account list from start to sale, managing expectations, commercial production, payment collection, and maintenance of business.
Account Executive
KTLM-Telemundo
McAllen, TX
01.2008 - 07.2009
- Responsible for achieving monthly goals for new business for both digital and traditional advertising.
- Building relationships with uniquely assigned accounts and customers.
- Brought on new business by strategically prospecting the Spanish market , further resulting in long lasting business relationships.
Account Executive
Entravision Communications
McAllen , TX
09.2006 - 12.2008
- Hired as a new business Account Executive with the sole purpose to generate new local direct sales.
- I was recognized as the New Business Account Executive of 2007, generating over $120,000 of revenue that was 100% new to the station.
- Excelled at establishing relationships with gatekeepers and decision makers to help solidify long term business.
Education
Bachelor of Arts - Political Science
University of Texas Pan American
Edinburg, TX05.2006
Skills
- Established track record of exceptional sales
- Strong challenger selling skills
- Solution oriented results
- Deal negotiation
- Negotiation and Persuasion
- Consultative Selling Techniques
- Effective time management skills
- Exceptional multi-tasker
- Bilingual in Spanish
- Self motivated, with competitive drive to win
- Great rapport in market
- Long standing relationships with key decision makers
- Strategic Planning
- Deal Closing
- Interdepartmental Collaboration
Timeline
Dealer.com Regional Sales Manager
Cox Automotive
07.2021 - Current
Sr. Dealer Success Consultant
Cox Automotive
09.2018 - 06.2021
Local Sales Manager
Sinclair Broadcast Group KGBT TV CBS 4
01.2011 - 09.2018
Account Executive
Barrington Broadcasting KGBT CBS-TV 4
08.2009 - 12.2011
Account Executive
KTLM-Telemundo
01.2008 - 07.2009
Account Executive
Entravision Communications
09.2006 - 12.2008
Bachelor of Arts - Political Science
University of Texas Pan American
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