Summary
Overview
Work History
Education
Skills
Timeline
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Elisa Martinez

Tigard,OR

Summary

Results-driven Marketing Coordinator with 8+ years of experience in designing marketing strategies, managing social media, and creating engaging promotional content. Proficient in Adobe Creative Suite, Google AdWords, and Analytics to enhance brand visibility and audience engagement. Proven collaborator with cross-functional teams to deliver impactful digital and print materials.

Overview

9
9
years of professional experience

Work History

Marketing Coordinator

Nature Planet Inc (Wishpets)
07.2019 - Current
  • Designed marketing collateral with Adobe InDesign and Photoshop, ensuring cohesive brand messaging across all digital and print materials
  • Managed and executed social media content calendar, increasing audience engagement by 280% and social media followers by 113% in 2022 through targeted campaigns utilizing Google AdWords and proactive community management
  • Designed and maintained website banners and product images, ensuring consistent brand messaging
  • Collaborated with 10+ stakeholders to develop the 2024-2025 product catalog, aligning marketing strategies with campaign objectives
  • Executed email marketing campaigns, achieving an open rate of 35% and a click-through rate of 20%

Advertising Account Executive

Mepro
04.2016 - 01.2019
  • Drove client acquisition, promoting advertising platforms to enhance lead generation and brand awareness
  • Developed and presented Google AdWords proposals, resulting in 10% higher conversion rates for clients' digital advertising campaigns
  • Performed digital assessments and provided strategic recommendations to enhance client performance
  • Secured 10 new small business clients for the Business Book: Exports and Imports, generating $100K+ in revenue through targeted outreach efforts.

Digital Marketing Executive

Action Marketing
07.2015 - 04.2016
  • Analyzed client digital ecosystems using the WSI tool, proposing strategies to enhance brand engagement
  • Created marketing presentations and materials showcasing the advantages of digital platforms to potential clients
  • Managed digital advertising campaigns for major brands such as Bancredito Costa Rica, achieving a 30% increase in online leads
  • Managed influencer marketing campaign for Sony's Audio System launch, resulting in a 50% rise in social media mentions and a 35% increase in product inquiries.

Education

B.S. in Advertising -

Universidad Latina of Costa Rica
San Pedro, Costa Rica
03.2014

Skills

  • Adobe Creative Suite
  • Google Analytics
  • Google AdWords
  • MailChimp
  • Hootsuite
  • Microsoft Office Suite
  • Business Central
  • Digital Marketing
  • Campaign Development
  • Social Media Management
  • Web Analytics
  • Calendar Management

Timeline

Marketing Coordinator

Nature Planet Inc (Wishpets)
07.2019 - Current

Advertising Account Executive

Mepro
04.2016 - 01.2019

Digital Marketing Executive

Action Marketing
07.2015 - 04.2016

B.S. in Advertising -

Universidad Latina of Costa Rica

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Elisa Martinez