Elisabeth Duke
Jersey City,NJ
Summary
A motivated communications and marketing professional with strong story-telling skills and a proven track record in developing and executing impactful brand and communications strategies across diverse industries. Demonstrates a deep understanding of cultural trends and market dynamics, enabling the creation of compelling narratives and innovative strategies. With a visionary approach and ability to see through several lenses, can conceptualize ideas from multiple perspectives.
Overview
9
9
years of professional experience
Work History
Director, Communications
United Entertainment Group
New York, NY
05.2022 - Current
- Support clients spanning various industries, including technology, financial services, luxury, dining, sports, and retail brands
- Oversee the formulation of strategic plans in response to client briefs, business proposals, and RFPs with data-driven, culturally relevant strategies that effectively engage target audiences and drive earned media success
- Regularly contribute to inter-agency brainstorms and provide counsel for clients
- Cultivate long-term relationships with key travel, dining, art, lifestyle, fashion, fitness, sports, tech, business, and consumer media
- Direct the development of compelling pitch angles, press releases, creative decks, presentations, recaps, and reports, ensuring all communications materials align with overarching client strategies and reflect brand voice
- Manage junior staff and interns, fostering their professional development and growth
- Secure interviews for leadership, executives and talent partners across digital, broadcast and consumer media, providing counsel and thoughtful talking points and messaging that demonstrates a clear voice
- Implement forward-thinking strategies to drive successful press and influencer events through efficiently coordinated event logistics including production, venue selection and catering
Public Relations Specialist
EXPRESS
New York, NY
05.2019 - 04.2022
- Managed and organized talent and brand partnerships for top clients for key campaign initiatives including photoshoots, digital and consumer-facing events
- Planned, developed and executed strategic monthly influencer partnerships and campaigns that aligned back to company goals
- Oversaw event execution for campaign launches, as well as talent and influencer partnerships including digital summits, press events, celebrity parties, NYFW activations, in-store experiential events and more
- Effectively and creatively wrote media pitches, press releases, key messaging and talking points for leadership, talent and award submissions, detailing relevant and key information to support brand perception
- Assisted in the forecast and implementation of the PR budget totaling $6 Million annually, leading strategic fund allocation for an average of 10 projects per year
- Managed end to end Coupa requests from request to receipt
- Creatively angled pitches to target key platforms across digital, broadcast and print outlets, including Yahoo!, InStyle, PEOPLE, GQ, Glamour, WWD, Harper's Bazaar, VOGUE and more to secure prominent and consistent coverage
- Partnered with cross-functional digital teams such as Creative, Product, Social, Marketing, eCommerce and Sales to determine priorities for promotion, develop PR plans and strategies, and certify cohesive and strong brand messaging
- Curated the site home page and product pages with user-generated content and top tier influencer assets resulting in increased revenue on e-commerce
- Trained coordinators, seasonal interns and assist in on-boarding for new team members to help new hires reach their goals within the department.
Public Relations Assistant
EXPRESS
New York, NY
01.2018 - 05.2019
- Collaborated cross-functionally with brand marketing, social, creative and merchandising teams for campaigns on capsule collections with influencers Olivia Culpo and Rocky Barnes
- Created weekly, monthly and quarterly reports compiling public relations, social media and marketing highlights and year over year growth
- Cultivated and maintained relationships with editors and key influencers including Rocky Barnes, Olivia Rink, Ashley Brooks, Krystal Bick, and more
- Oversaw and input sample inventory, as well as consistent organization of sample closet to provide top media outlets with new product and ensure seasonal coverage
- Assisted in coordinating PR events such as launch parties and store openings
- Responsible for processing all talent and press sample/gifting orders through distribution center, e-commerce or in-store product pulls.
Public Relations Intern
Michele Marie PR
New York, NY
09.2017 - 12.2017
- Ensured that all samples across Home, Apparel and Accessories brands in the showroom were tracked and input new inventory into the Mayvien database
- Monitored press, created clippings of print and online magazines to share with clients and developed spreadsheets for leadership reports.
Public Relations Intern
VERAMEAT
New York, NY
12.2016 - 05.2017
- Monitored and updated all social media channels with new and intriguing content featuring jewelry and accessories
- Coordinated placements with press and influencers across various digital and print platforms
- Assisted with composing email blast newsletters and sharing seasonal marketing campaigns.
Executive Assistant
RUTGERS UNIVERSITY
New Brunswick, NJ
09.2015 - 05.2017
- Coordinated and booked meetings, travel and events for the VP of Enrollment Management
- Submitted expense reports through CornerStone system.
Education
Bachelor of Arts - Communications, Public Relations
Rutgers University
New Brunswick, NJSkills
- Media Relations
- Brand positioning
- Market Research Analysis
- Relationship Building
- Strategic Planning and Alignment
- Time management abilities
- Adaptability and Flexibility
- Event coordination
Timeline
Director, Communications
United Entertainment Group
05.2022 - Current
Public Relations Specialist
EXPRESS
05.2019 - 04.2022
Public Relations Assistant
EXPRESS
01.2018 - 05.2019
Public Relations Intern
Michele Marie PR
09.2017 - 12.2017
Public Relations Intern
VERAMEAT
12.2016 - 05.2017
Executive Assistant
RUTGERS UNIVERSITY
09.2015 - 05.2017
Bachelor of Arts - Communications, Public Relations
Rutgers University
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