Elisabeth "Erin" Flynn

Senior leader responsible for enterprise client strategy, complex laboratory integrations, and operational execution across a large portfolio of high-value digital health and wellness clients.

Enterprise Client Leadership & Integrations

• Lead end-to-end strategy, onboarding, integration, and ongoing management for 40+ enterprise clients, including top-revenue accounts within the wellness business unit.
• Serve as primary strategic advisor for clients navigating complex laboratory, regulatory, and operational requirements across multiple collection methods and platforms.
• Directed large-scale transitions from dry blood spot to microtainer collections, enabling revenue growth, expanding access in restricted states, and materially reducing lab failure rates.
• Designed customized collection workflows and clinical instructions for complex populations, improving sample integrity and success rates among hemolysis-prone and older participant groups.
• Oversaw electronic lab order integrations, including creation, review, and troubleshooting of payloads to ensure data accuracy, compliance, and seamless order flow.

Program Development, Pricing & Optimization

• Designed and launched functional health, women’s health, specialty, and clinical trial lab panels, expanding organizational capabilities and client offerings.
• Led development of lab data crosswalks, kit configurations, and test calculations to streamline fulfillment and improve operational consistency.
• Optimized lab pricing models and margin structures by maintaining and enhancing pricing tools, strengthening internal communication and profitability.
• Partnered with diagnostic laboratories to implement custom reference ranges and calculations aligned to client program needs.

Operational Excellence & Reporting

• Built standardized dashboards, CSV templates, exception reporting, and Power BI analytics to support executive-level visibility into performance, trends, and risk.
• Implemented and led Sales-to-Operations workflows, facilitating executive wellness business unit calls to align stakeholders on strategy, performance, and priorities.
• Provided advanced analytical support for pilots, clinical trials, and special initiatives, enabling data-driven decision-making.
• Delivered recurring weekly, monthly, quarterly, and annual performance reviews for key enterprise accounts.

Cross-Functional Leadership & Innovation

• Partner closely with lab operations, IT, analytics, accounting, legal, sales, and distribution teams to deliver complex, multi-system programs.
• Developed scalable tools and resources—including onboarding guides, workflows, and client communications—that improved team efficiency and client experience.

Impact Highlights

• Improved client satisfaction, retention, and operational efficiency across a diverse enterprise portfolio.
• Scaled new client programs and laboratory offerings while strengthening cross-functional alignment and execution.

Enterprise account leader responsible for national employer and reseller wellness clients, managing revenue growth, retention, and executive relationships.

• Managed a multi-million-dollar book of business, including Fortune 500 clients and national reseller partners.
• Met or exceeded annual revenue and growth targets while maintaining high service levels and minimizing account attrition.
• Served as strategic owner of key accounts, developing trusted relationships with client executives and senior stakeholders.
• Identified and executed cross-sell and up-sell opportunities to expand wellness offerings and enhance participant experience.
• Conducted client-level data analysis to deliver consultative, data-driven insights supporting program optimization and renewal.
• Collaborated with sales leadership, product development, health educators, IT, and operations to align implementation and service strategies.

• Coordinated large-scale onsite health screening programs for employer clients with 3,000–100,000 eligible participants.
• Led client communications, program setup, training, and operational execution to ensure high-quality delivery.
• Identified growth opportunities and supported smooth handoffs between sales and operations.
• Established a Professional Development Team to advance internal learning and collaboration.

• Managed daily operations of a large corporate fitness center, including staff supervision, budgeting support, and program development.
• Designed and delivered evidence-based wellness, fitness, and incentive programs for diverse populations.
• Led safety coordination, audits, and compliance initiatives.

• Spearheaded statewide health promotion initiatives in partnership with the Governor's Council on Fitness appointed council, advancing physical activity and wellness education across Arkansas communities, universities, and public schools.
• Developed annual strategic plans, managed budgets and expenditures, and delivered performance reporting to state leadership.
• Expanded participation in flagship programs, including scaling the Great Arkansas Workout from 300 to 750 students statewide.
• Coordinated grant initiatives funding physical education programs in Arkansas schools and supported statewide wellness events.
• Collaborated with national partners, including the National Association for Health & Fitness, to support large-scale conferences and initiatives.
• Directed statewide tobacco prevention, fitness, and health education initiatives, overseeing program coordination, volunteer recruitment and training, and successful execution of community events.
• Developed educational materials, press releases, media content, and program evaluations to support public health campaigns.
• Directed key administrative and operational processes, ensuring strategic oversight of budgets, procurement, reporting, and executive scheduling.