Elise Brown
New York,NY
Summary
Highly accomplished Marketing Executive with 10+ years of success driving profitable growth for institutions and startups. Expertise in strategizing brand launches, optimizing digital marketing campaigns, and securing market share gains. Proven track record of leading cross-functional teams, managing budgets, and exceeding targets. Adept at identifying and adopting new marketing technologies for competitive advantage.
Overview
13
13
years of professional experience
Work History
Partner and Chief Marketing Officer
Anthemis
01.2019 - Current
- Lead brand development, marketing strategy, and marketing and communications activity for Anthemis and its global portfolio of 210+ fintech startup ventures
- Member of firm's Partner Committee, playing a key role in strategic decision-making
- Manage team of 2 as well as vendors
- Increased brand awareness by 20% and generated $1 million in leads through strategic marketing plan implementation for Anthemis and its global portfolio of 210+ fintech startups
- Managed and managed a team of 2 marketing professionals
- Developed and implemented marketing strategies for the launch of 4 early and growth stage investment vehicles, raising over $700 million
- Positioned Anthemis as a global thought leader in the fintech and insurtech through targeted media outreach, resulting in a 25% increase in investor inquiries
- Amplified Anthemis' mission vision and purpose, as well as its focus on diversity, by leveraging communications technology, increasing website traffic by 30%
- Provided hands-on brand-building support to pre-seed companies, ensuring they effectively position their product
- Advised marketing teams of later-stage companies (Series B funded and beyond) to accelerate growth
Senior Marketing Manager
GPB CAPITAL
01.2017 - 01.2019
- Managed customer and investor marketing and communications
- Supported private placements
- Supervised Marketing Analyst and vendors
- Developed and implemented annual communications plan reaching more than 17,000 investors
- Established and managed $1+ million marketing plan aligned with business strategy and sales goals
- Led cross-functional team to create strategic framework, processes, and vehicles for marketing, communications, and IR
- Integrated mission, purpose, and vision of firm across all platforms, including website, content, PR, and events
- Team member for multi-city road show to raise $20 million in private placement for QT Ultrasound, non-radioactive mammogram.
Marketing Program Manager
JP MORGAN
01.2014 - 01.2017
- Recruited to manage digital marketing campaigns and event content for US and Latin America markets, to promote JP Morgan Funds to existing and potential clients
- Spearheaded management of investment pipeline marketing activity for over 50 client-focused global events and regional activities
- Generated ~10,000 potential sales leads annually, through targeted email campaigns, webinars, and events
- Developed digital content to drive traffic to JP Morgan Funds sites, aimed at 100,000+ clients across Wealth Management channels
- Planned program for first Women’s Summit, a 2-day event with keynotes by Mellody Hobson and Diane Von Furstenberg.
Private Client Associate
ALLIANCEBERNSTEIN
01.2013 - 01.2014
- Collaborated with 40+ financial advisors to build client portfolios and manage client assets
- Managed inbound leads and researched and identified potential HNW clients with $3+ million in investable assets.
Marketing Specialist & Relationship Manager
EDWARD JONES
01.2011 - 01.2013
- Recruited to market variety of financial products
- Worked with 100 Financial Advisors
- Managed relationships with product partners
- Increased client leads by 20%.
Education
Bachelor of Science in Marketing -
MISSOURI STATE UNIVERSITY
01.2011
Skills
- Global Marketing
- Marketing Strategy
- Brand Development
- Strategic Planning
- Communications Operations
- Creative Problem-Solving
- Marketing analytics
- Company Processes and Procedures
- Events
- Ventures & Startups
- Team Building
Timeline
Partner and Chief Marketing Officer
Anthemis
01.2019 - Current
Senior Marketing Manager
GPB CAPITAL
01.2017 - 01.2019
Marketing Program Manager
JP MORGAN
01.2014 - 01.2017
Private Client Associate
ALLIANCEBERNSTEIN
01.2013 - 01.2014
Marketing Specialist & Relationship Manager
EDWARD JONES
01.2011 - 01.2013
Bachelor of Science in Marketing -
MISSOURI STATE UNIVERSITY
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