Elise Caldwell
Charlotte,USA
Summary
Innovative Marketing Specialist with experience in developing strategic marketing plans and implementing successful campaigns. Strengths include strong data analysis, creative problem-solving skills, and a knack for engaging target audiences. Past work showcases ability to increase brand awareness, generate leads, and boost sales performance.
Overview
11
11
years of professional experience
Work History
Sales Consultant
Stateline Chrysler Jeep Dodge Ram
Fort Mill, SC
03.2024 - Current
- Serve as the primary point of contact for clients during the car buying process, ensuring a smooth and tailored experience.
- Utilize CRM software to manage customer data, track follow-ups, and maintain sales pipeline.
- Schedule appointments, assist with promotions, and send client communications to encourage engagement and retention.
- Offer strategic input to leadership based on firsthand customer feedback and behavior patterns.
Account Executive
Spot
Charlotte, NC
04.2020 - 03.2024
- Developed sales and marketing strategies to expand business and drive revenue growth.
- Conducted market analysis to identify competitive positioning and opportunities.
- Managed client relationships and tracked performance data using CRM tools.
- Delivered insights to management on campaign results and operational improvements.
Marketing & Communication Executive
Platoon
Greenville, SC
12.2016 - 04.2020
- Directed digital content strategies, including social media, email marketing, and branded videos.
- Worked closely with sales to align marketing campaigns with target audience needs.
- Measured campaign results and adjusted strategies based on customer engagement data.
- Oversaw content production while maintaining brand consistency and creativity.
Staff Photographer
Magic Memories
Charleston, SC
12.2013 - 12.2016
- Captured professional photography for events, guests, and branded content.
- Performed photo editing and post-production to ensure high-quality deliverables.
- Coordinated with clients and production teams to meet project goals and brand aesthetics.
Education
Bachelor of Arts - Photographic, Film, and Graphic Design
Art Institute of Charleston
Charleston, SCSkills
- CRM Management (Salesforce & Dealer Systems)
- Email Campaigns & Client Engagement
- Digital Content Creation
- Social Media Strategy & Scheduling
- Customer Behavior Insights
- Adobe Creative Suite
- Photography & Visual Branding
- SEO Awareness & Google Analytics
- Campaign Development & Promotion Planning
- Collaborative Communication & Leadership
Timeline
Sales Consultant
Stateline Chrysler Jeep Dodge Ram
03.2024 - Current
Account Executive
Spot
04.2020 - 03.2024
Marketing & Communication Executive
Platoon
12.2016 - 04.2020
Staff Photographer
Magic Memories
12.2013 - 12.2016
Bachelor of Arts - Photographic, Film, and Graphic Design
Art Institute of Charleston
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