Summary
Overview
Work History
Education
Skills
Timeline
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ELISE CITROWSKE

Sioux Falls,SD

Summary

Dynamic Senior Marketing Specialist with a proven track record in developing impactful marketing strategies and fostering strong stakeholder relationships. Adept at project management and effective communication, I excel in driving brand visibility and operational success through creative problem-solving and resourcefulness. Committed to excellence in service and lifelong learning.

Overview

6
6
years of professional experience

Work History

Senior Marketing Specialist

Sanford Health
Sioux Falls, SD
03.2023 - Current
  • Build strong relationships with operational stakeholders within senior living service lines.
  • Lead enterprise-focused initiatives while also supporting regional needs.
  • Create marketing plans independently, and collaborate with the consumer marketing team to promote operational needs.
  • Collaborate with cross-functional teams (Graphic Design, Paid Media, Earned Media, Social Content, Digital Content, Copywriting, Internal Communications) to develop and implement plans that further business goals.
  • Communicate with other enterprise marketing teams to maintain brand consistency.

Marketing Specialist

Sanford Health
Sioux Falls, SD
07.2021 - 03.2023
  • Effectively executed long- and short-range campaigns based on the strategic needs within the organization.
  • Responsibly managed large, ongoing projects with multiple marketing tactics to promote brand visibility for Good Samaritan.
  • Creatively collaborated with multiple teams (Graphic Design, Paid Media, Earned Media, Social Content, Digital Content, Copywriting, Internal Communications) to ensure we met deadlines and achieved the strategic project and campaign goals.
  • Clearly communicated with internal operation stakeholders about strategic marketing efforts that will benefit their residents and patients.
  • Creatively problem-solved efficient solutions to meet operational asks for an organization that spans over 20 states.

Connections Specialist

Sanford Health
Sioux Falls, SD
10.2019 - 07.2021
  • Educated and built strong relationships with elderly clients and their families, identifying service gaps and locating needed resources, including housing, daily living needs, and other support.
  • Collaborated with over 200 locations and service lines throughout the United States, referring clients and beginning the sales cycle.
  • Collected data for competitive analysis, and assigned a secret shopper and additional responsibilities based upon strengths and interests.
  • Corresponded through phone calls, emails, and mailings in order to connect potential residents with a senior community or service that fits their needs.
  • Worked with clients to improve life choices and maximize the benefits of programs.
  • Documented and detailed calls and complaints using the call center's CRM database.

Education

Bachelor of Science - Apparel, Retail Merchandising and Design (Apparel Studies)

North Dakota State University
Fargo, ND
12-2014

Skills

  • Compassionate and creative
  • Vendor and customer relations
  • Excellence in service
  • People and idea development
  • Resourcefulness and determination
  • Database and project management
  • Detail-oriented and goal-driven
  • Marketing strategy development
  • Customer support and relationship management
  • Networking problem-solving skills
  • Effective communication
  • Lifelong learning commitment
  • Predictive Index: Altruist
  • Working Genius: Wonder, Discernment

Timeline

Senior Marketing Specialist

Sanford Health
03.2023 - Current

Marketing Specialist

Sanford Health
07.2021 - 03.2023

Connections Specialist

Sanford Health
10.2019 - 07.2021

Bachelor of Science - Apparel, Retail Merchandising and Design (Apparel Studies)

North Dakota State University

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