Elise Shepherd
Auburn,Alabama
Summary
Dedicated and versatile professional with experience in management, marketing, and content creation. Skilled in website maintenance, digital advertising, and social media management. Proven ability to oversee operations, manage teams, and develop creative marketing strategies. Entrepreneurial mindset demonstrated by successfully growing a small business through targeted digital marketing. Seeking to leverage my background in digital marketing and management to contribute to the growth of Holland Homes as a Digital Marketing Coordinator.
Overview
4
4
years of professional experience
Work History
Small Business Owner
Little Lamb Embroidery
06.2024 - Current
- Fulfill customer shipping needs by completing all purchase orders and customer invoices.
- Promote business via social media to generate leads and maximize brand identity.
- Research trends determine competition and develop competitive pricing points.
- Advertise products and services on social media to target ideal costumers.
General Manager
Tanology Spray Tan & Beauty Bar
05.2020 - 12.2023
- Managed daily operations while leading marketing efforts to enhance brand visibility and customer engagement.
- Responded to and managed Google My Business reviews, maintaining a positive online reputation and addressing customer feedback promptly.
- Assisted with social media content creation and promotions, focusing on Instagram and Facebook to drive customer engagement and service bookings.
- Designed and executed paid digital ad campaigns on social media platforms, working on ad copy and creative elements to attract target audiences.
- Created marketing collateral such as service descriptions, promotional handouts, and community marketing materials, contributing to local outreach efforts.
- Analyzed social media and ad campaign metrics to optimize performance, improve engagement, and drive traffic to Tanology.
Education
Bachelor of Arts (B.A.) in Public Administration -
Auburn University
Auburn, AL01.2017
Skills
- Social Media Marketing
- Brand Promotion
- Digital Marketing & Advertising
- Creative Tools (Canva)
- Customer Service & Client Relations
- Brand-building strategies
- Brand Development
Timeline
Small Business Owner
Little Lamb Embroidery
06.2024 - Current
General Manager
Tanology Spray Tan & Beauty Bar
05.2020 - 12.2023
Bachelor of Arts (B.A.) in Public Administration -
Auburn University
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