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Elise J Braun
Aurora,CO
Summary
Savvy Social Media Marketer with 7+ years of experience working in marketing agencies in North Dakota and Australia. Having recently moved back from Melbourne, Australia it's time to continue the journey in the digital marketing world. For the past 4+ years, working for Attractor solutions helping to build and maintain client relations and manage the company's social media and a variety of web development clients. Prior to moving to Australia, KK BOLD a full-service agency based in North Dakotaring that time received a few promotions with the company. During college held various internships and participated in a leadership course that would later contribute to a career in marketing. Looking forward to the opportunity to gain more knowledge related to digital marketing for a trusted and innovative agency.
Overview
12
12
years of professional experience
Work History
Producer/Social Media Team Lead
Attractor Solutions
Melbourne, VIC
07.2018 - 04.2022
- Managed a variety of daily client relations (10+ clients in industries such as property, financial, retail, etc.) and project coordination of web development, creative, and a variety of other client projects.
- Liaised between clients and internal teams (including but not limited to senior management, creative, media, and web development departments overseas).
- Planned and strategized ongoing social media content, as well as digital media buying for 4 shopping centers in Victoria.
- Organized production shoots (photography and videography shoot with clients) and attended to ensure clients' expectations were met.
- Helped clients reach their digital and social KPIs through social and digital media advertising, which included increased web traffic and social engagement Y.O.Y.
- Analyzed and reported social media and online marketing campaign results utilizing various tools and programs.
- Managed finances/budgets of projects/media plans and ensured project administration and billing was kept up-to-date.
- Assisted in building our social media client-based and training on marketing best practices to better serve our social media clients.
- Demonstrated strong organizational and time management skills resulting in project deadlines and delivery of our solutions to ensure client needs and their objectives were met.
- Maintained current training and education on new trends in digital marketing and knowledge of software and platforms related to daily tasks.
Digital Producer
Digicap
Melbourne, VIC
02.2018 - 06.2018
- Managed a variety of client relations (10+ clients in industries such as property, financial, retail, etc.) and project coordination of web development, creative, and a variety of other client projects.
- Developed trusted advisor relationships with key accounts and client stakeholders.
- Ensured timely and successful delivery of our solutions according to customer needs and objectives.
- Worked mostly on web and design projects including management of full website builds with developers offshore in Sri Lanka.
- Managed finances/budgets of projects and ensured project administration and billing was kept up-to-date.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Managed websites by developing and refining pages to enhance appearance and increase user experience.
- Conducted training with clients on backend content management systems as well email marketing software and other various related to client needs.
Media Planner/Buyer
KK BOLD
Bismarck, ND
03.2017 - 01.2018
- Purchased Media for 2 local credit union clients and digital media campaigns for a variety of other clients.
- Negotiated/evaluated advertising contracts with media companies/vendors to determine pricing and schedules in assigned markets with emphasis on ensuring special time parameters, value-added sponsorships, and promotions.
- Executed media buys including television, radio, print, digital, & out of home to increase brand awareness for assigned geographic area, and provided estimates of audience and costs.
- Performed needs assessment, put together recommended advertising campaigns, and presented to Account Executives to share with clients.
- Reviewed invoices from media companies and resolve any discrepancies which includes but is not limited to requesting for compensation for advertisements that do not run when planned.
- Demonstrated strong organizational and time management skills resulting in advertising deadlines being met.
- Researched, developed, and planned media for assigned geographic areas and client target market demographic.
Digital and Social Media Marketing Specialist
KK BOLD
Bismarck, ND
02.2016 - 01.2018
- Created social media strategy, content and managed 20 social media pages (including a wide variety of industries ranging from event based, annual tourism, credit unions, casinos, and restaurants clients) for KK BOLD.
- Worked with Account Executives and Media Planners/Buyers to create successful social media marketing strategies based on goals of various clients.
- Strategized development of new campaigns and social ideas for each client based on social trends and analyzing previous results.
- Researched relevant industry and market developments for all social platforms.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Strategically planned, implemented and monitored client's social media content and campaigns using editorial calendars.
Project Coordinator
KK BOLD
Bismarck, ND
09.2015 - 02.2016
- Coordinated communications between 5+ clients and internal web development staff/programmers.
- Researched web development terminology and language to use during client communication.
- Attended meetings to assist clients with website needs and overall web project goals.
- Assisted the lead of IT on various projects and tasks releated to client requests.
- Understood the backend of company's customizable CMS and WordPress to assist and train clients on how to update their new websites.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
Product Content Intern
Border States Electric
Fargo, ND
06.2014 - 06.2015
- Aided Market Managers and Specialist to drive and maintain consistent product hierarchy throughout organization and various software programs (SAP, MDM, Constant Contact and IDW).
- Worked with graphic designers to process and systematically store all content media, including content images and vendor provided images.
- Helped Market Managers and Specialists push content to Border States e-commerce website.
- Utilized desktop publishing program and online tools to proof existing catalog attributes, logos, and images.
- Regularly maintained and update workflows for project and content databases.
Administrative Assistant Intern
Avenue Right
Fargo, ND
06.2014 - 06.2015
- Wrote orders for clients and determined most beneficial schedule for radio and television advertising.
- Completed deposits in QuickBooks accounting software and billing procedures.
- Counted radio and television ads and determined balanced schedules based on percentages.
- Managed company's Facebook, Twitter, and LinkedIn accounts.
- Received and screened incoming calls, emails and visitors and alerted Marketing Executive to priority matters.
Marketing and Sales Intern
Lifetouch Photography
Fargo, ND
09.2013 - 05.2015
- Designed and managed direct mail marketing campaigns for schools, parents, and league representatives.
- Made outbound phone calls to schools, parents, and league representatives to acquire new business.
- Performed presentations regarding Lifetouch portrait programs via Skype or slide shark with school picture decision maker or league president.
- Designed and managed email marketing campaigns as well as follow-up processes.
- Managed Facebook, Twitter, and other social media campaigns.
- Worked closely with management to design creative incentives for customers to advocate Lifetouch.
- Made various PowerPoints for promotional and marketing use.
Advertising Executive
The NDSU Spectrum
Fargo, ND
05.2012 - 12.2012
- Developed and sold new and existing advertising accounts, expanding portfolio and client base.
- Looked over ads before running and obtained before deadlines.
- Attended all sales meetings and sales trainings to discuss problems, questions, policies and upcoming events.
- Used communication skills to deal with conflict and graphic designers to fulfill client's needs.
Education
Bachelor of Science - Marketing/Management, Spanish
North Dakota State University, College of Business
North Dakota12.2014
Skills
- Microsoft Office (Excel, Access, PowerPoint, Publisher, and Word)
- Facebook Blueprint Course completion
- Facebook Ads Manager (extensive knowledge)
- Google AdWords Certification completion
- Google Analytics (proficient)
- Google Tag Manager (proficient)
- Adobe Photoshop and Premiere Pro (basic knowledge)
- Beginner HTML and CSS experience through web page design course and working with web clients
- Completed Microsoft CRM course working with Microsoft Dynamics
- Budget Planning and Administration
- Data Studio knowledge and customized reporting tools for sharing results
- Account keeping through Xero and Quickbooks creating quotes and invoices for client payment
- Team Leadership & Development
Languages
Spanish
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
How many ideas have there been in the history of the human race that were unthinkable ten years before they appeared?
Fyodor Dostoevsky
Timeline
Producer/Social Media Team Lead
Attractor Solutions
07.2018 - 04.2022
Digital Producer
Digicap
02.2018 - 06.2018
Media Planner/Buyer
KK BOLD
03.2017 - 01.2018
Digital and Social Media Marketing Specialist
KK BOLD
02.2016 - 01.2018
Project Coordinator
KK BOLD
09.2015 - 02.2016
Product Content Intern
Border States Electric
06.2014 - 06.2015
Administrative Assistant Intern
Avenue Right
06.2014 - 06.2015
Marketing and Sales Intern
Lifetouch Photography
09.2013 - 05.2015
Advertising Executive
The NDSU Spectrum
05.2012 - 12.2012
Bachelor of Science - Marketing/Management, Spanish
North Dakota State University, College of Business
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