Eliseo Calixtro-Luis
Summary
Enthusiastic and motivated social marketer with 5+ years of experience in social media strategy. Experienced in campaign planning, influencer sourcing, and a keen eye for detail. Effective communicator adept at fostering strong relationships with stakeholders and adapting strategies based on data-driven insights.
Overview
7
7
years of professional experience
Work History
Social Media Specialist
F5 Networks
07.2024 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Created engaging visual assets with graphic design software, boosting posts' appeal and shareability.
- Optimized social strategy by monitoring KPIs, achieving a 16% increase in social media impressions over the pervious year.
- Created article summaries for clients online community hub.
Customer Service Associate
Total Wine & More
12.2022 - Current
- Identified opportunities for upselling or cross-selling appropriate products or services based on individual client needs or preferences, contributing positively to revenue growth.
- Engage with customers and promote specific merchandise via product sampling.
- Built end caps and aisle displays to highlight products and support latest promotions.
Social Media Coordinator
No More Under
09.2023 - 01.2024
- Oversaw community management, actively engaging with leaders, donors, and partners.
- Streamlined content scheduling process with efficient use of social media management tools.
- Created engaging content, including posts, videos, stories, and graphics aligning with brand identity
- Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
Social Media Coordinator
Elysian Brewing Company
03.2020 - 11.2021
- Launched influencer program to support strategic campaigns resulting in two successful brand kit activations while building a roster of 15 influencers in key markets.
- Executed influencer marketing strategies by sourcing key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Managed social media strategy, content ideation, and social calendar in support of key campaigns and initiatives.
- Monitored all social channels and engaged with online community on brand mentions, product questions, or to resolve quality issues.
- Worked closely with cross-functional teams including creative, sales, influencers, agency partners, and legal teams to execute social and digital campaigns.
- Provided analysis of social efforts on weekly, monthly, and quarterly bases to provide both KPI progress and campaign optimization.
Social Media Manager
PeopleConnect (Intelius & Classmates)
04.2018 - 03.2020
- Managed organic and paid social strategy, community management, and social media calendar.
- Oversaw $20,000 paid social campaign to generate qualified leads.
- Designed and implemented social media strategies to highlight SaaS products from sister brands.
Education
Bachelor of Arts - Rhetoric And Media Studies
Willamette University
Salem, ORSkills
- Project Management Tool (Asana/Trello)
- Adobe Creative Suite
- Analytics tracking
- Content marketing
Timeline
Social Media Specialist
F5 Networks
07.2024 - Current
Social Media Coordinator
No More Under
09.2023 - 01.2024
Customer Service Associate
Total Wine & More
12.2022 - Current
Social Media Coordinator
Elysian Brewing Company
03.2020 - 11.2021
Social Media Manager
PeopleConnect (Intelius & Classmates)
04.2018 - 03.2020
Bachelor of Arts - Rhetoric And Media Studies
Willamette University
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