Elisha Levingston
New York,NY
Summary
A solution-focused visionary and creative leader with 8+ years of demonstrated expertise at the intersection of Marketing, Communications, Public Relations and Event Production in the Fashion and Entertainment Industries. Strong leader and problem-solver dedicated to streamlining marketing operations to focus on business initiatives and client experience to increase company revenue.
Overview
9
9
years of professional experience
Work History
Senior Manager, Events & Experiences
Saks Fifth Avenue Corporate Office
10.2022 - Current
- Develop and implement successful marketing initiatives to generate business revenue throughout all Saks stores.
- Work closely with each Market to understand local needs and provide the right tools to support the sales team with top client strategies.
- Collaborate with buying team to translate seasonal and strategic merchandising priorities into compelling events calendar to raise awareness, reinforce the brand vision and drive the business.
- Manage in the execution of elevated, marquee, and in-person local market events nationally.
- Support full lifecycle of events inclusive of brand partnerships, building proposals, vendor communication, invitation creation and distribution, event recaps and reports.
- Manage event specific budgets inclusive of logging expenses, processing invoices and reconciling charges.
- Support digital event initiatives with site, creative and marketing briefs.
- Uphold brand standards throughout all events.
- Lead Marketing Team to drive brand awareness, enhance profitability, and achieve marketing objectives.
Marketing Manager
Saks Fifth Avenue Beverly Hills
04.2018 - 10.2022
- Executed in-store events to build brand awareness and top client experiences.
- Developed and implemented marketing strategies in partnership with designer brands for launches, rebranding campaigns and promotions.
- Communicated corporate promotions and focus weeks to internal sales team and provided sales-driven resources.
- Created brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Lead marketing meetings to inform Senior Leadership Teams of promotion events, in-store events and top client strategies to boost sales.
Marketing Specialist
PR Newswire
04.2015 - 08.2018
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Wrote press materials and delivered presentations to media representatives.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Educational & Events Coordinator
Alpha Xi Delta Headquarters
06.2014 - 08.2015
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Served as a liaison between stakeholders, National Council, and college chapters.
- Promoted the brand of the organization to a target market for membership growth and brand awareness.
- Managed all social media platforms to gain positive public interest and awareness.
- Organized and executed chapter events for recognition, brand awareness on campuses and new member programs.
Education
Bachelor of Arts - Journalism And Mass Communication
New Mexico State University
Las Cruces, NM05.2014
Skills
- Highly organized and able to juggle multiple priorities and work in a fast paced environment
- Engaged in the industry with strong network of contacts and relationships as well as knowledge of current trends in the category
- Managerial experience of event execution, operations oversight, vendor contracts and negotiations, budget tracker and coordination
- Creative, entrepreneurial and results driven
- Ability to collaborate and work cross-functionally
Timeline
Senior Manager, Events & Experiences
Saks Fifth Avenue Corporate Office
10.2022 - Current
Marketing Manager
Saks Fifth Avenue Beverly Hills
04.2018 - 10.2022
Marketing Specialist
PR Newswire
04.2015 - 08.2018
Educational & Events Coordinator
Alpha Xi Delta Headquarters
06.2014 - 08.2015
Bachelor of Arts - Journalism And Mass Communication
New Mexico State University
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