Summary
Overview
Work History
Education
Skills
Websites
Highlights
Timeline
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Elisheba Simba

Harare

Summary

Innovative Social Media & Event Marketing Manager with 4+ years of experience in the digital marketing and public relations space. Specialties include social media strategy, paid advertising, event management, PR & media relations, and brand activation. A strategic communicator and creative storyteller recognized for building strong client relationships and leveraging data-driven insights to deliver measurable results and boost brand visibility.

Overview

4
4
years of professional experience

Work History

Virtual Social Media Manager

House2Homezw
Harare
03.2023 - 01.2024
  • Spearheaded the development and execution of weekly multimedia content across Instagram, Facebook, and WhatsApp—delivering a 35% increase in audience engagement and driving brand visibility through videos, posters, and paid campaigns.
  • Designed and implemented data-driven social media strategies, resulting in consistent posting schedules and 25% improvement in follower growth aligned with marketing objectives.
  • Managed and optimized paid ad campaigns on Instagram and Facebook, leveraging A/B testing, precise targeting, and analytics, which boosted ad ROI by 40% and reduced cost-per-click by 18%.
  • Fostered an active online community by monitoring interactions, promptly responding to inquiries, and implementing engagement tactics—leading to a 20% increase in customer retention and improved brand loyalty.
  • Conducted in-depth performance analysis using key metrics (reach, impressions, engagement rates), delivering insightful reports and actionable recommendations that enhanced campaign performance by 30%.
  • Oversaw day-to-day social media operations, ensuring consistent posting, follower engagement, and brand presence, contributing to steady follower growth and increased conversion rates from social channels.

Social Media Manager & Marketing Officer

Haematology Center
Harare
01.2023 - 01.2024
  • Forged strategic B2B partnerships with doctors and clinics, expanding the medical center’s referral network and driving a 15% increase in patient acquisition within six months.
  • Assisted in developing and executing data-driven marketing strategies, resulting in 20% higher engagement with health service campaigns and increased brand visibility in the community.
  • Planned and coordinated successful new branch launches, ensuring timely execution, resource allocation, and marketing roll-outs that boosted brand reach in key local markets.
  • Organized team-building activities and wellness events, fostering a positive work culture and improving employee satisfaction scores by 12%.
  • Led end-to-end event management for medical workshops and community health programs, collaborating with speakers, sponsors, and vendors to ensure seamless execution and high attendee satisfaction.
  • Negotiated vendor contracts and managed event budgets, achieving cost savings of up to 18% without compromising quality.
  • Partnered with the marketing team to design compelling promotional materials and event collateral, strengthening the center’s professional brand image and outreach effectiveness.
  • Conducted post-event performance analysis, delivering actionable insights that improved future event ROI and participation rates.
  • Managed and optimized social media accounts and website content, implementing SEO best practices and engaging campaigns that increased online visibility by 30% and boosted web traffic by 25%.

Social Media Intern

Jt Communication
Johannesburg
07.2020 - 01.2022
  • Forged strategic B2B partnerships with doctors and clinics, expanding the medical center’s referral network and driving a 15% increase in patient acquisition within six months.
  • Assisted in developing and executing data-driven marketing strategies, resulting in 20% higher engagement with health service campaigns and increased brand visibility in the community.
  • Planned and coordinated successful new branch launches, ensuring timely execution, resource allocation, and marketing roll-outs that boosted brand reach in key local markets.
  • Organized team-building activities and wellness events, fostering a positive work culture and improving employee satisfaction scores by 12%.
  • Led end-to-end event management for medical workshops and community health programs, collaborating with speakers, sponsors, and vendors to ensure seamless execution and high attendee satisfaction.
  • Negotiated vendor contracts and managed event budgets, achieving cost savings of up to 18% without compromising quality.
  • Partnered with the marketing team to design compelling promotional materials and event collateral, strengthening the center’s professional brand image and outreach effectiveness.

Education

Diploma - Public Relations & Communications

University of Johannesburg
Johannesburg, South Africa

Skills

  • Digital Marketing: Social Media Strategy, Paid Ad Campaigns (Meta Ads, Instagram, Facebook), SEO, Brand Activation
  • Content Creation Tools: Adobe Creative Suite (Photoshop, Illustrator), Canva, DaVinci Resolve
  • Analytics & Reporting: Google Analytics, Meta Insights, Data-Driven Campaign Optimization
  • Event Management: Event Planning & Coordination, Vendor Negotiation, Budget Management, B2B Partnerships
  • Public Relations: Media Relations, Press Release Writing, Campaign Management, Crisis Communication
  • Written and verbal communication
  • Relationship management
  • Time management skills
  • Client satisfaction
  • Scheduling, creative

Highlights

  • Created viral social media reels that generated 50K+ views within 48 hours, boosting organic engagement and brand awareness significantly.
  • Launched a new company branch on a minimal budget, successfully coordinating logistics, marketing, and partnerships to ensure profitability within the first quarter.
  • Authored and distributed press releases independently, securing media coverage with Lesotho journalists for Global Round Table, enhancing international brand reputation.
  • Built strong media partnerships with outlets such as ENCA, SABC, Metro FM, securing 40% more press coverage than previous campaigns.
  • Delivered events for 250+ attendees with a 95% satisfaction rate, while negotiating vendor contracts that cut event costs by up to 18%.

Timeline

Virtual Social Media Manager

House2Homezw
03.2023 - 01.2024

Social Media Manager & Marketing Officer

Haematology Center
01.2023 - 01.2024

Social Media Intern

Jt Communication
07.2020 - 01.2022

Diploma - Public Relations & Communications

University of Johannesburg

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Elisheba Simba