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ELIZA SHAMSHIAN
Los Angeles,CA
Summary
Over 10 years of experience leading SEO and growth strategy for sites ranging from e-commerce startups (Tradesy, Diamond Foundry) to global and Fortune 500 brands (Fox, Fender, Disney, eBay). Passionate about transforming hard data into stories that share information, gain support and inspire action. Demonstrated track record of increasing rankings, traffic, revenue and conversions through strategies that encompassed paid acquisition, SEO, content strategy, and app store optimization.
Overview
2
2
Certifications
10
10
years of professional experience
Work History
SEO & CRO Consultant
Self Employed / Marketer Hire
Remote
04.2020 - Current
- Developed content and technical strategies to improve organic visibility (rankings), traffic and conversions.
- Recommended changes to site architecture, content and linking to improve engagement, discovery and indexing.
- Analyzed conversion data and made improvements to CTA's to improve conversions and conversion rate.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Collaborated with product, engineering and marketing teams at client companies to implement SEO recommendations.
SEO Consultant
FOX Broadcasting, TV & Sports | SEO
Century City, CA
05.2019 - 11.2019
- Led SEO strategy for FOX properties (including FOX Sports and Entertainment).
- Worked with the marketing, product and engineering teams to identify content and technical growth opportunities that drive traffic and revenue.
Director, SEO
Fender Musical Instruments
Los Angeles, CA
11.2016 - 04.2019
- Managed Fender’s global SEO and App Store Optimization (ASO) strategy with a portfolio that includes Fender.com (Brand), Fender Shop (e-commerce), Fender Play (subscription product) and Fender Tune apps.
- Led the development and execution of the SEO roadmap, working with product, engineering, content, and marketing teams to implement technical and content recommendations to drive organic growth.
- Performed technical and content audits to discover issues that impact search visibility and identify solutions.
- Identified new content opportunities and worked with the social and editorial teams to develop and optimize content.
- Used analytics and data to test creative/copy elements.
- Strategies resulted in the reversal of traffic decline, 25% YoY growth in visits, 130% growth in conversion rate and 65% growth in revenue.
- Created annual budget and developed comprehensive plan to accomplish SEO objectives while staying within budget.
Sr Manager
Whalerock Industries, SEO
02.2016 - 11.2016
- Led organic search strategy for all Whalerock digital properties including Wonderwall, Mom.me, Howard Stern, Purple Clover, all Kardashian / Jenner apps & sites and the Kimoji app.
- Strategies led to a 50% growth in organic visits since Jan 2016, a 350% increase in avg daily clicks and a 500% increase in average daily impressions.
- Conducted site audits and analyzed performance across the different properties to identify opportunities for growth and ensure compliance with SEO best practices.
- Led the implementation of Accelerated Mobile Pages (AMP) for Wonderwall.com and Mom.me.
- Analyzed customer behavior using analytics, recordings, and heatmaps to improve user experience, increase conversion and reduce bounce rate.
- Trained engineering, editorial and design teams on SEO best practices.
SEO Director
Tradesy Inc.
Santa Monica, CA
07.2014 - 01.2016
- Managed organic search strategy that led to a 110% increase in organic traffic, 400% increase in revenue, 98% reduction in site errors and top 5 rankings for high search-volume keywords from brands including Chanel, Louis Vuitton, Burberry, Coach, Prada and more.
- Identified areas of opportunity based on multiple sources of data and implemented content and technical initiatives to drive growth.
- Worked with engineering teams throughout the planning and implementation of projects, providing QA support pre and post-launch.
- Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in SEO campaigns.
Sr. Internet Marketing Manager
Rent.com
11.2011 - 10.2012
- Oversaw organic search for Rent.com, executing strategies that fixed duplicate content, improved site health and led to long-term growth in organic traffic.
- Developed the SEO roadmap and led a task force comprised of Engineering, UX, Product and Marketing teams to build support and execute SEO initiatives.
Sr. Analyst
Walt Disney Parks and Resorts Online
09.2008 - 11.2011
- Developed SEO strategies for Disney Parks and Resorts, Disney Consumer Products (previously DisneyStore.com) and ABC Local News web properties.
- Recommendations resulted in over 75% increase in natural search visits and 50% increase in revenue, year-over-year.
Education
Bachelor of Arts - Communication
University Of Southern California
Los Angeles, CAB.A - Political Science
University Of Southern California
Los Angeles, CASkills
Google Analytics (certified)
Google AdWords
Microsoft Office
Strategic Planning
Keyword optimization
Data Analysis
Compassion
Teambuilding
Written Communication
Relationship-Building
HTML
CSS
Understanding of JavaScript
Excel
Search Engine Optimization (SEO)
App Store Optimization (ASO)
Analytical skills
Excellent work ethic
Self-motivated professional
MS Office
Expertise in Conductor Searchlight, BridghtEdge, Screaming Frog, Deepcrawl, SEMRush & more
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Advanced Google Analytics
Interests
Wine
Music
Timeline
SEO & CRO Consultant
Self Employed / Marketer Hire
04.2020 - Current
Advanced Google Analytics
09-2019
SEO Consultant
FOX Broadcasting, TV & Sports | SEO
05.2019 - 11.2019
Google AdWords
04-2019
Director, SEO
Fender Musical Instruments
11.2016 - 04.2019
Sr Manager
Whalerock Industries, SEO
02.2016 - 11.2016
SEO Director
Tradesy Inc.
07.2014 - 01.2016
Sr. Internet Marketing Manager
Rent.com
11.2011 - 10.2012
Sr. Analyst
Walt Disney Parks and Resorts Online
09.2008 - 11.2011
B.A - Political Science
University Of Southern California
Bachelor of Arts - Communication
University Of Southern California