Elizabeth Abbott

Achievement-oriented integrated marketing professional with over twenty years of diversified experience in product marketing, web development, SEO, SEM, content development, social media, and marketing automation. Strengths include large-scale project management, strategic thinking, written and oral communication skills, and organizational follow-through.

• Managed and integrated the company’s first comprehensive SEO strategy realizing a 125% increase in non-branded keyword growth, a 48% increase in first-page keywords, and $250,000 in paid media cost-savings.
• Created and implemented a comprehensive paid search strategy, realizing over 280% conversion growth.
• Realized year-over-year growth and profitability by developing a six-person marketing operations team, including marketing automation, paid media, SEO, and front-end web development.
• Created development strategy for and maintained all relevant web copy focusing on keyword-rich content resonating throughout the consumer funnel
• Authored and executed the first testing plan resulting in a 26% conversion lift and overall usability improvements.
• Project managed hundreds of time-sensitive projects closely tied to company product releases and ongoing marketing campaigns.
• Proven track record of successfully working with cross functional teams including regulatory, legal, quality, and compliance.
• Help develop and execute on numerous marketing campaigns, including, development of marketing collateral, digital and social media marketing promotional campaigns, and overall media plan content to articulate the value proposition of our flagship product.
• Managed teams with up to 15 direct reports.