ELIZABETH ABENDROTH

Played a pivotal role in driving successful PR campaigns, executive counseling, and internal communication messaging. Collaborated closely with all marketing departments, including growth, influencers, and social media, to ensure a cohesive and integrated approach. Managed agency partnerships, supporting overall marketing efforts, overseeing team development, crafting compelling PR materials, maintaining message consistency, and managing crisis communications. Actively fostered positive media relationships to enhance Devsisters' brand presence and reputation.

• Oversaw all PR initiatives in English-speaking territories, taking ownership of brand messaging and communication for mobile titles, including CookieRun: OvenBreak, CookieRun: The Darkest Night, BRIXITY, and the award-winning CookieRun: Kingdom.
• Managed a PR agency, overseeing activities and ensuring alignment with Devsisters' goals and objectives.
  Developed thoughtful and strategic PR campaigns that deeply understood the target audience, industry trends, and the competitive landscape.
• Supported various marketing efforts, including social media, growth initiatives, and project management.
• Took responsibility for crafting various PR materials, such as press releases, bios, game descriptions, media alerts, and product fact sheets.
• Worked closely with the VP of Marketing to ensure alignment across all marketing activities.
• Conducted comprehensive media training and counsel sessions for C-suite executives and developer teams, equipping them with essential communication skills and strategies to effectively represent the company's vision and products to the public and media outlets.
• Orchestrated crisis communications for diverse situations, including NFT-related community backlash, company layoffs, and challenging partnerships.
• Spearheaded the Devsisters' activation at TwitchCon 2022, managing a $400K budget, overseeing experiential agency coordination, and collaborating with the Devsisters' creative team to conceptualize and execute the booth.

Guided and oversaw public relations efforts for all Devsisters' game titles, focusing on the highly acclaimed CookieRun: Kingdom. Crafted and implemented strategic marketing campaigns to elevate the Devsisters brand and enhance the visibility of their titles within English-speaking markets.
Developed and curated key messaging to ensure alignment with core values in all public-facing assets.

• Amplified Devsisters' earned media coverage by an impressive 400%.
  Oversaw and optimized influencer and content creator efforts, reaching over 900K+ impressions.
• Managed relationships, including budget and content negotiations, with key content creators, including Aria Saki, OJ Gaming, and Hyrool Legend.
• Orchestrated and executed multiple streaming events, which included voice actors from CookieRun: Kingdom, resulting in over 75k impressions.
• Managed media inquiries and interview requests and built meaningful relationships with key media outlets in the gaming industry, including Polygon, Pocket Gamer, Pocket Tactics, and more.
• Authored and edited various materials, including press releases, media alerts, website content, game descriptions, marketing collateral, and executive/talent bios.
• Monitored and delivered comprehensive PR analytics reports to Devsisters HQ.
• Spearheaded the development of key messaging across all titles.
  Advised the marketing department on critical industry trends to maintain the relevance and currency of brand messaging and strategy.
• Orchestrated and executed various online and in-person events.
• Increased brand awareness by developing and executing effective influencer marketing campaigns.
• Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.

Spearheaded publicity campaigns for major film releases, including Toy Story 4, Onward, and Soul. Ensured seamless communication and messaging alignment with C-suite executives, the studio president, filmmakers, and artists. Expertly handled talent engagements, overseeing event series, managing crisis communication, and collaborating with regional agencies.

• Collaborated with the PR team at Disney to execute comprehensive publicity campaigns for blockbusters and award-winning films, such as Toy Story 4, Onward, and Soul. Ensured consistent messaging and strategic communication.
• Successfully pivoted to an all-digital space during the pandemic, collaborating with filmmakers and artists to host a virtual long lead day.
• Orchestrated over 12 presentations, featured a live musical performance by John Batiste, and attracted participation from 100+ media outlets.
• Secured high-profile placements in top-tier publications through targeted pitching efforts, including Good Morning America, National Geographic, and Wired.
• Worked closely with C-suite executives, the studio president, filmmakers, and artists to maintain cohesive and effective communication strategies across all organizational levels.
• Managed crisis communications efforts, mitigating potential negative press and maintaining a positive brand reputation.
• Organized successful press events and media tours, generating widespread exposure for clients and their projects.
• Collaborated with regional agencies to coordinate localized publicity efforts, tailoring campaigns to specific markets and audiences.
• Developed compelling press materials, including press releases, fact sheets, and bios, that effectively conveyed client messaging to target audiences.
• Elevated client profiles by securing speaking engagements at industry conferences and events.

Led a dynamic team of twelve professionals, fostering a positive work culture and providing individualized counseling to drive personal and project success. Through strategic project management and enthusiasm-building initiatives, I ensure the seamless execution of comprehensive publicity campaigns while promoting a collaborative and innovative environment that celebrates achievements and encourages continuous learning.

• Oversaw and managed a team of twelve PR professionals, ensuring effective communication and collaboration.
• Contributed to over 100+ film campaigns with box office revenue in the billions.
• Provided guidance and direction to team members, fostering a positive and productive work environment.
• Cultivated a positive, inclusive work culture that encourages creativity, innovation, and mutual respect.
• Implemented initiatives to enhance team morale, job satisfaction, and workplace engagement.
• Worked closely with other departments, such as marketing and media relations, to ensure seamless integration of efforts for maximum impact.
• Fostered a collaborative environment that encourages information sharing and teamwork across different functions.
• Facilitated clear and transparent communication within the team and with external stakeholders

As a Senior Publicist with expertise spanning Paramount and Universal, I successfully directed regional publicity and promotional campaigns for major studio releases, orchestrating large-scale events and cultivating relationships with A-list talent. A key contributor to award campaigns, I leveraged extensive media connections to secure impactful coverage while mentoring and leading a dynamic team in the strategic planning and execution of high-profile projects.

• Successfully oversaw regional publicity and promotional campaigns for over 100 film releases under Paramount and Universal, ensuring alignment with strategic objectives.
• Managed and directed comprehensive publicity campaigns, ensuring all initiatives were executed precisely and adhered to established timelines and budgets.
• Orchestrated large-scale events, including premieres, press conferences, and promotional activities, to enhance the visibility and success of film releases.
• Interacted and managed relationships with A-list talent, coordinating interviews, appearances, and other publicity efforts to maximize media coverage and audience engagement.
• Acted as a mentor within the office, providing guidance and support to junior team members and contributing to their professional development.
• Collaborated with internal teams and external partners to ensure cohesive and integrated promotional efforts, optimizing the impact of marketing and media initiatives.
• Prepared detailed reports on campaign performance, media coverage, and audience engagement, utilizing data-driven insights for continuous improvement.

Promoted and executed publicity and promotional strategies for upcoming film releases. Liaised between in-house artists, film studio executives, and media outlets to coordinate promotional advertising.

• Actively secured media placements with print, television, radio, and online press outlets, including writing materials and messaging.
• Booked and coordinated all publicity tours for high-profile talent, including securing regional press for features, arranging schedules, and handling all travel logistics.
• Handled talent at national and international press junkets, guiding them through their schedule and coaching them on beneficial interview touchpoints and messaging.
• Established relationships with strategic retailers, sports teams, and civic organizations to create unique, effective grassroots cross-promotions.
• Implemented new media (e.g., mobile text messaging) on every film, including strategic positioning and PR for the in-house mobile text messaging platform (43kix.com).
• Conceptualized and launched campaigns to voters for Academy Award consideration.
• Oversaw 19 field offices to ensure quality and consistency for CBS Films.