Elizabeth Archer

• Developed conversational interfaces across Mezo's products, enhancing user interaction via dialogue and tone.
• Crafted compelling narratives, interface copy, and user journeys.
• Developed and executed content strategy that aligned with brand and user needs.
• Created marketing and educational materials, leveraging creativity to communicate product value to customers.
• Focused on creating user-friendly designs, considering complex workflows and user needs.
• Conducted user research and analyzed data to inform content and design decisions; facilitated discussions with users to better hone product.
• Developed and maintained style guides (marketing and conversation design), ensuring consistency across products.
• Worked cross-collaboratively across Mezo to ensure alignment and integration of content and design strategies; advocated how torepresent ourselves and our product by building awareness through synchronous and asynchronous mediums.

• Developed guide to brand style, values, point of view, and voice.
• Rewrote/reconfigured entire Help Desk to ensure all content was clear and up-to-date.
• Spearheaded partner content, created courses and campaigns for partners.
• Managed translation of Properly app into eight languages.
• Helped design and present pitch decks to potential partners.
• Designed new user courses and checklists for app.

• Created new engaging, educational content for Beyond Finance and its sister company, Accredited Debt Relief (ADR).
• Revamped existing content to make it more accessible, user-friendly, and helpful to potential and existing clients.
• Built out comprehensive creative process to create, review, and approve new/revamped content.
• Managed Social Media Strategist and helped them build out strategies for both social media and review sites.
• Created new video content (educational and testimonial in nature) for both Beyond and ADR.

• Researched and wrote about complex topics (ex. health insurance and financial planning).
• Wrote clear, engaging, and educational scripts, copy, and marketing materials.
• Edited and gave feedback on peer writing.
• Directed team of artists, media producers, and audio designers.
• Interacted and worked closely with clients.
• Organized and led internal creative workshop.
• Led Chicago Ideas Week workshops.
• Cast and recorded voiceover talent.

* Researched and created a compelling and concise description of the deal and business.

• * Wrote 30-40 write-ups per week.
• * Self-edited write-ups.
• * Produced high volume of creative, high-quality writing daily.
• * Planned team brainstorming and workshop sessions.
• * Adapted to Groupon's ever-evolving writing style.