Elizabeth Armet

Facilitate and manage s business development strategy including the development of a company blog and newsletter. Handle client accounts through their entire lifecycle, responding to bids, executing proposals, providing customer service and advising on optimal methodologies for research projects. Cultivate and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success. Manage and mentor a team of five.

Qualitative: Conducted one-on-one interviews; moderated focus groups; created succinct, easy-to-understand memos with actionable recommendations.

Quantitative: Designed questionnaires, analyzed data, created actionable reports, PowerPoint decks and memos.

Clients/projects included:
- Habitat for Humanity: Research with Habitat homeowners helped the
organization understand and go public with how families’ lives
improved since becoming homeowners
- Global Strategy Group: In-depth-interviews with KIPP school leaders created greater awareness of internal perceptions of the schools' strengths and weaknesses
- American Red Cross: Focus groups with American Red Cross employees and later volunteers evaluated their satisfaction with the organization
and their work environment. Research led to several internal
initiatives to boost morale

- Purple Strategies: Multi-tiered project included questionnaire design for myriad audiences and analysis of complicated data to help clarify how to best market and differentiate an ADHD medication in a pandemic-driven climate

• As a leader in the Public Affairs and Media group, designed, developed and implemented custom research programs with companies, associations, non- profits and government clients. Specialized in public opinion polls and strategic communications research. All research was for public release and thus needed to be designed and executed flawlessly.
  - Foreclosure/mortgage literacy research for Freddie Mac
  strategizing on what Freddie could do to prevent homeowners
  from going into default. Was interviewed for several articles
  on the topic
  - Analysis of doctor vs. patient reactions to a potential new drug
  for Osteoarthritis
  - In-depth-interviews with high-level employees regarding their
  perceptions of a managerial change in their company

• Provided senior leadership on projects, including client development, engagement negotiation, staff management, quality control and oversight, and presentation of findings. Managed over 100 projects from inception to completion. Designed, implemented and communicated all levels of research to client.
  - Projects included brand effectiveness research for a leading for-profit educational services company; research for a major
  cable provider to determine how to handle a bankruptcy crisis;
  and crisis-response research for a Fortune 100 consumer
  products company to determine how best to respond to
  a protest of its pet food brands. Research for Hess Oil led them to postpone (and eventually abandon) efforts to
  launch a campaign that would have introduced self-service
  gasoline into New Jersey
  - Was the primary account executive for AOL, the busiest and
  most profitable client of the company. Also prime lead on
  other corporate clients such as GQ, Getty Images, a major
  educational services provider, and a leading online university
  - Helped various political candidates develop and execute
  platforms for their re-election

• Designed and analyzed polls for the paper during the 2000 election year cycle. Responsible for accompanying online articles that detailed and explained the results of these polls. Had byline in online version of paper

• Worked on high profile political campaigns; crafted questionnaires which allowed the firm to define and implement winning strategies by analyzing intricate data. Juggled multiple projects in an extremely fast-paced, high pressure environment. Political clients included President Bill Clinton, Senator Evan Bayh, and Senator John Breaux.