Elizabeth Atkinson
Summary
Performance-driven Regional Vice President with 20 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
21
21
years of professional experience
Work History
Regional VP of Business Development/Operations
Moments Hospice
10.2020 - Current
- Built a high performing team through hiring, leading, training, motivating, coaching, and developing all staff
- Help design all marketing collateral and campaigns
- Analyze and Research product to fit the Market
- Work with Moments Foundation and last wishes for pt / Veterans Ceremonies
- Developed and implemented a new marketing strategy that aligned with business goals and objectives, resulting in a 80% increase in hospice and a 111% increase in revenue
- Responsible for ADC and Admission Numbers for the year
- Travels across the state of WI /MN.
Owner/ Entrepreneur
The Sixth Floor
09.2017 - Current
- Develop and built all Sales and Marketing for Business
- Designed all marketing collateral and campaigns
- Hires, trains, and coaches all staff
- Completes all QuickBooks and Scheduling of staff.
Clinical Admission Liaison/ Marketing/ Business Development Director
Vitas Hospice
11.2014 - 10.2020
- Completed all on-site evals to make sure patients are appropriate for hospice
- Completed meetings, education to referral sources and families regarding admission criteria
- Developed new business strategies/ budgets/ ADC numbers.
Executive Director of Operations/Business Development
Favorite Healthcare
11.2013 - 11.2014
- Manages office of 100 plus employees
- Deals with daily operations of hiring, firing, payroll, education, and compliance issues
- Completed all staffing, education, travel, per diem, and contracts with a variety of healthcare facilities
- Meets and exceeds projected sales goals
- Coordinates all marketing media/ business development
- Builds relationships with new clients as well as maintaining current clients
- Travels 50 percent.
Regional Marketing Director
Pro Step Rehab
12.2011 - 11.2013
- Did all cold calling to a variety of different vendors
- Developing new business/ while maintaining existing business
- Completed education training and info meetings
- Scheduled and coronated all events
- Designed all marketing collateral, brochures, flyers, mailers, business cards, and commercials
- Completed all proposals, contracts with new business/ Prepared all presentations/ Coordinated final details
- Manages, mentors, and coaches a team
- Completed budgets and detail reports on a weekly/ monthly basis
- Travels 95%.
Clinical Liaison/ Marketing Director
Kindred Hospital
01.2009 - 12.2011
- Completed Clinical Assessments
- Successful in hitting revenue targets/ admission numbers
- Cold called to a variety of vendors
- Built new business and strategic planning with a variety of vendors
- Completed all in services, presentations, and education training
- Uses Salesforce
- Travel 95%.
Director of Marketing/ Sales, and Admissions
Judson Village Retirement Cincinnati, OH
01.2006 - 01.2009
- Market and sale senior independent living, assisted living, skilled nursing, Memory impairment unit, rehab unit, and home health
- Created relationships with MD's, nursing staff, social service departments, clinics, vendors ECT
- Completed cold calling , via phone, emails, and outside calls
- Developed and ranked sales referral sources and complete the assigned number of quality in-person sales calls
- Schedules tours and meets potential residents and their families to determine needs, give tours highlighting benefits, provide solutions, and overcome objections
- Complete all admission paperwork
- Coordinates/ Designs all brochures and collateral for marketing
- Educate Staff/ Trained staff
- Coordinates, manages, and plans all community events
- Success in building census and hitting revenue targets
- Manages a team of 6.
Case manager/ Marketing Coordinator/ Outreach Coordinator/ Crisis Worker
Community Care Options/ Mental Health Association/ Pillars Chicago, IL
05.2005 - 01.2006
- Complete Intake Applications and Mental Health Assessments
- Interviews patients for appropriate programs
- Managed all staff/ Provided educations and appropriate training
- Conducted meetings, completed assessment, developed and coordinated treatment plans
- Work Closely with Doctors, discharge planners, social workers
- Outreach to Homeless and Domestic Abuse Shelters
- Deal with Crisis and Counseling Intervention
- Work with a variety of local and state resources and businesses
- Monitor a variety of case load
- Market the company to a variety of different hospitals, clinics, vendors ECT
- Coordinate marketing materials.
Case Manager/ In Home Care Coordinator
Barry Healthcare Milwaukee, WI
12.2002 - 05.2005
- Completed field visits to a diverse group of people's homes to provide in home health support
- Helped assess and observe the safety of the patient's environment
- Responsible for finding and coordinating appropriate placement for patients
- Communicates with a variety of local and state different medical supply agencies
- Works with families and patients closely
- Helps provide counseling and crisis intervention
- Completed assessments and care plans monthly
- Works with the elderly and mentally ill population
- Works under strict deadlines and manages time well.
Education
Masters - Mental Health Counseling
Roosevelt University
Nursing Classes -
Northern Kentucky University
Bachelor of Arts - Behavioral Science Psychology & Human Communications
Mount Mary College
05.2003
Skills
- Self-starter
- Excellent verbal / written skills
- Excellent interpersonal and organizational skills
- Great work ethic
- Detailed oriented / Multi-Tasker
- Eager to succeed and excel
- Works good independently and along with a team
- Management experience
- Organizational Development
- Operations Management
- Corporate Communications
- Strategic Planning
- Business Development
- Operational leadership
- Staff Management
- Revenue Growth
- New Business Development
Timeline
Regional VP of Business Development/Operations
Moments Hospice
10.2020 - Current
Owner/ Entrepreneur
The Sixth Floor
09.2017 - Current
Clinical Admission Liaison/ Marketing/ Business Development Director
Vitas Hospice
11.2014 - 10.2020
Executive Director of Operations/Business Development
Favorite Healthcare
11.2013 - 11.2014
Regional Marketing Director
Pro Step Rehab
12.2011 - 11.2013
Clinical Liaison/ Marketing Director
Kindred Hospital
01.2009 - 12.2011
Director of Marketing/ Sales, and Admissions
Judson Village Retirement Cincinnati, OH
01.2006 - 01.2009
Case manager/ Marketing Coordinator/ Outreach Coordinator/ Crisis Worker
Community Care Options/ Mental Health Association/ Pillars Chicago, IL
05.2005 - 01.2006
Case Manager/ In Home Care Coordinator
Barry Healthcare Milwaukee, WI
12.2002 - 05.2005
Masters - Mental Health Counseling
Roosevelt University
Nursing Classes -
Northern Kentucky University
Bachelor of Arts - Behavioral Science Psychology & Human Communications
Mount Mary College
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