Elizabeth Baird
Creative Marketing And Photography
Petaluma,California
Summary
Proactive and creative with expertise in developing, implementing and strengthening marketing plans. 25+ years of marketing experience along with a decisive and hardworking approach. Hardworking and passionate with strong organizational skills and team player. Ready to help team succeed.
Overview
25
25
years of professional experience
5
5
years of post-secondary education
2
2
Certificates
Work History
Owner
Elizabeth Baird Photography
Petaluma, CA
10.2005 - Current
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Digitally edited photos to enhance appearance.
- Planned and prepared for on-location and studio shoots.
- Edited, toned, captioned, and uploaded photographs for publication.
- Managed team of photographers for special projects.
- Consulted with customers to assess needs and propose optimal solutions.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Worked recruiting, hiring and training of team members.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Enhanced business operations by utilizing successful marketing and outreach strategies to bring in clients, close [Product or Service] sales and increase revenue.
Senior Account Executive
The Medialink Group
Kentfield, CA
07.1998 - 12.2020
- Helped plan and execute private, company, and client events.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Maintained and updated media contact lists and databases for ease of access.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Built and maintained relationships with relevant media outlets and journalists.
- Assisted in developing media strategies and campaigns for client needs.
- Created and developed the Safe Routes to Schools program with client; The Bicycle Council
- Secured press coverage for national and local media such as CNN, Today Show and Good Morning America.
- Managed Press for over 250 media outlets for Interbike International Bicycle Expo - the largest bicycle industry trade show in North America
Senior Assocciate
Eastwick Communications
Redwood Cit, CA
12.2000 - 09.2001
- Helped plan and execute private, company, and client events.
- Developed original content for blog posts and website articles.
- Prepared social media posts and videos with eye for viral content strategies.
- Researched and wrote articles for company newsletters and magazines.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Maintained and updated media contact lists and databases for ease of access.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Built and maintained relationships with relevant media outlets and journalists.
- Assisted in developing media strategies and campaigns for client needs.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Education
Bachelor of Arts - Journalism & Communication
University of Wisconsin - Madison
Madison, WI 09.1987 - 12.1992
Skills
Partnership development
undefinedCertification
Social Media Marketing - Hubspot Academy
Certified Professional Photographer - Professional Photographers of America
Rigorous exam and portfolio review certifying mastery of photography certifying fundamentals in photography technique, methods, and technology. Master of photography classification.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Certified Professional Photographer
06-2023
Social Media Marketing - Hubspot Academy
02-2023
Owner
Elizabeth Baird Photography
10.2005 - Current
Senior Assocciate
Eastwick Communications
12.2000 - 09.2001
Senior Account Executive
The Medialink Group
07.1998 - 12.2020
Bachelor of Arts - Journalism & Communication
University of Wisconsin - Madison
09.1987 - 12.1992
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