Elizabeth Baker

Company Overview: Legacy Health owns eight hospitals, serves millions of patients in the Portland metro area and employs more than 14,000 people.

Website: https://www.legacyhealth.org/

• I create and execute multi-faceted communications in four key areas: public relations, crisis communications, internal communications and executive communications.
• Within those core areas, I focus on: crisis response, employee issues, behavioral health, public health, labor/union efforts, government affairs, litigation, and safety in the workplace.
• In addition, I provide strategic counsel and creation on all public relations, crisis communications and executive communications for Oregon's only psychiatric emergency hospital, Unity Center for Behavioral Health.
• I serve as a 24/7 public information officer for the Legacy Health system on a monthly basis.
• I provide strategic, effective and timely communications guidance for the C-suite, presidents and vice presidents across the corporation.
• I also provide media training and talking points/strategy for leadership and execute on proactive and reactive media relations efforts with local and national press.
• I lead complex, multi-divisional communications planning, often with numerous internal and external stakeholders.
• I serve on communications committees with my counterparts from other local hospital systems.

Achievements of Note

• Led the internal and external communications around a new substance use disorder service inside Unity Center for Behavioral Health. The lifesaving service is critical for Portland as it continues to grapple with a fentanyl crisis. Landed proactive and positive print and broadcast coverage in the Oregonian, Portland Business Journal, KOIN, KGW and KATU.
• Currently leading the communications strategy around a lawsuit, now in its third year, against the state of Oregon that seeks to improve the state's behavioral healthcare system by providing proper care for those with severe mental illness.
• Worked with national PBS producers on a news segment that educated viewers around the adolescent mental health crisis in the United States. Piece aired in January of 2023.

Company Overview: The Northwest Credit Union Association advocated for millions of credit union members in Idaho, Oregon, and Washington by advancing the industry through advocacy on the state and federal levels. Since my departure, it has merged with other associations to become GoWest Credit Union Association.

Website: https://gowestassociation.org/

• Led a talented communications team in building effective and informative messaging for the association's 100-plus credit unions and their millions of members across Idaho, Oregon and Washington.
• Focused on executive and B2B communications, led weekly creation of an industry trade publication, created effective and timely collateral for the association's advocacy officers, and built awareness around the association's foundation.
• Crafted C-suite communications, including speeches, video scripts, weekly executive legislative updates, presentations, and talking points.

Achievements of Note

• Played an essential role in the operational launch and communications of a multi-year campaign around the Community Impact Reporting Tool. The association-created software system collected credit unions' community impact data, which was transformed into powerful messaging collateral, including videos, stories, customized data one-pagers, press releases, Op-Eds, legislative advocacy tools, and more. The collateral was instrumental in lobbying for the industry and building consumer awareness.
• Led communications for the Northwest Credit Union Foundation as it launched a new multi-million-dollar grant program focused on several initiatives, including affordable housing, COVID relief funds for agricultural workers, wildfire disaster relief, and other programs.

Company Overview: Pima Medical Institute is a private medical career college with more than 20 campuses across the western United States. It prepares people for successful careers in a variety of essential clinical roles.

Website: https://pmi.edu/

• Oversaw public relations for 20 medical school campuses across the western United States, including Washington state, California, Arizona, Colorado, Montana, New Mexico, Texas and Nevada.
• Worked with the C-suite and campus directors to promote educational programs through talking points, presentations, media releases, newsletters, blogs and social media posts.
• Focused on expanding the healthcare workforce through proactive media pitches featuring in-demand healthcare careers and successful graduates.
• Collaborated with local healthcare providers' HR and recruiting/administration to create messaging that showcased why these careers were essential to hospitals and clinics.
• Networked with state and local lawmakers to grow awareness around essential clinical programs. Showcased how graduates were serving the communities they represented.
• Focused on public relations aimed at increasing post-graduation hire rates in numerous healthcare professions such as nursing, imaging, veterinary health, optometry, respiratory therapy, and many other roles.
• Served as lead copywriter/editor for all marketing efforts.
• Oversaw all social media channels and content creation.

Achievements of Note

• Landed successful proactive news and radio features in the Las Vegas Review-Journal and NPR about Pima Medical Institute respiratory students.
• Achieved proactive coverage in all of the company's media markets each year, including coverage around the launch of two new campuses–one in California and one in Montana.

Company Overview: The Caliber Group, an award-winning, full-service marketing and communications agency in Arizona, represents clients in several industries, including real estate, healthcare, education and technology.

Website: https://www.calibergroup.com/

• Built cancer-prevention awareness and cancer care messaging by leading proactive and reactive public relations efforts for Caliber's largest public relations client, Arizona Oncology.
• Served as Caliber's lead writer and editor, focusing on projects such as the launch of a new hospital and the building of a large credit union's new website.
• Managed agency's internship program by serving as a mentor and organizer.
• Promoted Caliber's services and expertise through content creation and management of agency's and leaders' social media channels.

Overview: Central Washington University is a four-year public university located in Ellensburg, Washington, offering bachelor's, master's and doctoral degrees.

Website: https://www.cwu.edu/

• Served as the university's public information officer, answering media inquiries, crafting and distributing press releases, media statements, facilitating media interviews and other public relations needs.
• Oversaw strategy and writing of university president's speeches, university newsletter articles and alumni fundraising collateral.
• Assisted with social media content creation.