ELIZABETH BALASH

• Lead the development of growth-oriented strategies and manage the execution of brand marketing initiatives and 360 activation campaigns, with a focus on awareness, acquisition, engagement, and retention
• Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
• Strategically plan and spearhead global marketing campaigns, achieving a 9% year-over-year growth for digital wallet brands in 2023
• Conceptualize and manage consumer acquisition and promotional campaigns through paid media channels, with December ’23 recording the highest sign-up volume in 20 months
• Develop strategic collaborations and partnerships to broaden brand reach and drive consumer engagement
• Collaborate with product team to leverage emerging technology trends to enhance key attributes and elevate the user experience and customer journey
• Drive top-of-funnel activity through comprehensive digital campaigns focused on generating awareness, fostering consideration, and maximizing conversion
• Manage relationships with media agencies to optimize media strategies and campaign effectiveness
• Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services

• Worked closely with leadership and led cross-functional integrated marketing planning and project management, ensuring alignment across all organizational efforts
• Fostered collaboration with internal cross-functional teams and external agencies to ideate, strategize, plan, and implement cross-channel campaigns and brand integrations, aligned with organizational goals and objectives
• Provided leadership to teams and led the campaign planning process across brand, product marketing, social media, influencer marketing, PR and CRM teams
• Launched and grew three brands in four states and Super 6 nationwide
• Partnered with FOX Network developing and managing sports integrations and campaigns across all brands locally and nationally
• Established streamlined workflows, improved project efficiency with strategic planning and managed seasonal calendar for marketing teams to seamlessly integrate, align, and maintain clear brand consistency and accountability.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale

• Liaise between Design, Merchandising, Planning, Creative and E-Commerce to develop and execute integrated marketing campaigns that inspire, engage, and win David’s Bridal customers
• Enhanced brand visibility through culturally relevant and brand-consistent marketing initiatives
• Created and implemented omni-channel marketing strategies necessary to grow brand awareness and achieve corporate goals
• Tactics include, but not limited to, promotional cadence, direct mail, paid, influencer, affiliates, store events, email, social media, contests, and sweepstakes
• Managed marketing budget of $15M comprised of store marketing, vendor partnership strategies, traditional, connected, and streaming media buys
• Oversaw the relationship with external agencies to ensure seamless execution across all campaigns
• Developed and managed a team to support the overall needs of the department
• Collaborated with cross-functional teams on seasonal concepts, promotional calendar, paid media, store signage, print collateral, digital, website updates and content.

• Collaborating with leaders across multiple industries to analyze business situations, ensure guidance, provide feedback, cultivate client relationships, and make recommendations to improve marketing and merchandising strategies and brand identity
• Conducted pre-proposal meetings to identify clients' needs, expectations and delineated the strategic work plan
• Developed integrated marketing and merchandising plans and associated budgets for clients
• Developed roadmaps, calendars, and reporting tools to measure and manage day-to-day business
• Provided on-going consulting assistance with marketing campaigns and communications plan, including SEO/SEM, paid search, blogs, email segmentation, social media, website content, product launches and display/merchandising.
• Managed multiple projects simultaneously while prioritizing tasks effectively to meet tight deadlines consistently without compromising quality standards.

• Produced precision-targeted marketing communications for a privately held $30M B2B manufacturer of dance recital costumes through strategic planning and implementation of marketing strategies to achieve corporate objectives
• Drove all aspects of creative content for website and print including design planning, art direction and directing of studio photography
• Analyzed and managed all marketing and technical aspects of E-Commerce and catalog content for two successful industry-leading dance recital costume brands and enhanced customer engagement with targeted social media strategies and content creation
• Managed $1.3M marketing and creative services budget and led a team of marketing and sales professionals for successful product, campaign launches and promotions
• Oversaw the strategic website redesign of costumegallery.net and artstonecostumes.com to improve brand messaging, engage new users and improve conversion 30%
• Generated $4.26M in sales from search engines to the E-Commerce websites
• Spearheaded digital marketing initiatives for dual brands, resulting in successful launches on multiple social media platforms, blogs, email, and SEO/SEM
• Negotiated and managed all vendor and media relationships, reducing advertising spend by 20% while growing new customer base and revenue.
• Established strong relationships with key industry influencers to elevate brand reputation

• Recruited by former executive to lead the development and management all aspects of retail marketing for Brand House, Factory House, and Clearance House stores, including campaign strategy, direct mail, in-store marketing, email campaigns, social media, and promotions/events
• Collaborated with product and brand teams to develop and implement go-to-market strategies, collateral, and content necessary to drive brand awareness and grow retail store sales
• Managed a marketing budget of $4.2M with a team of five, including marketing manager and coordinator, graphic designers, and traffic coordinator
• Introduced innovative and competitive marketing strategies and promotions to launch new products that generated 66% increase in Brand House sales ($14.65M) with a 27% increase in traffic
• Factory House generated 30% increase in sales ($481M) in sales with a 3% increase in traffic
• Collaborated with E-Commerce team to maximize online presence, increase retail store sales and streamline marketing messages to be consistent with the creative brand vision, while reducing cost by $500K a year.

SENIOR MANAGER BUSINESS STRATEGIES (MEN’S) 2011 – 2013

SENIOR MANAGER MARKETING & MERCHANDISING (OUTLET) 2010 – 2011

MANAGER MERCHANDISING STRATEGIES promoted from VISUAL MERCHANDISING COORDINATOR 2002 - 2010

• Provided strategic insight and development of the marketing and merchandising plan for seasonal brand campaigns, lifestyle photography, messaging and promotions, in-store experience, website content, advertising and store training materials based on trends, analytics, and corporate strategies
• Grew Men’s business to be a larger contributor to company’s total sales, closing the gap between Women’s by $1.1M
• Launched the new outlet division, defining operating and strategic principles to achieve expedited growth
• Collaborated with cross-functional teams to ensure all aspects of the store layout, fixture design, building and inspection were executed to established store opening plans
• Directed visual merchandising, email marketing, store training and new store opening communication and managed associated marketing budget
• Ensured proper coordination of all product and strategic needs for photo shoots, conferences, fashion shows and PR events.