Elizabeth Bolt

Corporate Communications

• Create corporate messaging and content for: press releases, rebranding, mergers and acquisitions, company market strategy, executive talking points, and more.
• Co-manage agency relationships to support corporate and divisional initiatives.

Marketing Communications

• Led rebranding of Consumer Products Division, updating creative assets and messaging to support new unified company market strategy.
• Manage execution of marketing and communications initiatives for Consumer Products Division: digital marketing, content creation, strategic campaigns, customer communications, trade shows and events, and media relations.

Digital Marketing

• Led development and execution of content for new Consumer Products website.
• Manage corporate LinkedIn presence for international packaging company.
• Implemented new people-focused LinkedIn content strategy and employee advocacy initiative.
• Increased LinkedIn impressions 118%, engagements 405% and followers 173% year-over-year.
• Launched new product landing pages and corresponding blog for Consumer Products Division, driving 1,585 website visits in 90 days.

Internal Communications

• Managed content launch of new company-wide intranet.
• Create content for employee communications, including email messaging and intranet articles.
• Manage content calendar and creation for company intranet.

Social Media

• Managed corporate social media for global technology company.
• Increased engagement 62%, followers 28% and impressions 10% year-over-year.
• Increased LinkedIn engagement 2,900% and Twitter engagement 975% quarter-over-quarter during annual national user conference.
• Launched international social media advocacy program for employees and channel partners.

Corporate Communications

• Managed corporate awards program.
• Reviewed and edited quarterly submissions.
• Worked with agency to secure 20+ award wins.

Content Marketing

• Led development and execution of content strategy for regional financial services firm.
• Served as in-house writing and editing expert.
• Managed 12 digital content properties.
• Produced six publications quarterly.
• Increased monthly newsletter readership 185%.

Social Media

• Developed new social media strategy.
• Increased engagement 678% over four years.
• Increased total followers 50% over two years.
• Launched employee advocacy program.

Media Relations

• Secured quarterly media appearances.
• Wrote and distributed press releases.
• Managed media requests.
• Provided media training to leadership.