ELIZABETH BOYD

• Managed and create social media content across all platforms, planned quarterly campaigns.

• Plan and promote local grassroots campaigns

• Created partnerships with local businesses and executed shared marketing campaigns to drive new business into the studio
• Built and executed strategic email and SMS campaign calendars, driving higher conversion rates and reducing churn.
• Reviewed paid digital marketing campaigns and made adjustments to lower CPLs and increase audience reach. Used campaign insights and KPIs to drive improvements.

• Exceed revenue goals for studio month over month

• Interviewed and hired trainers, performed their onboarding experience

• Execute member events to keep engagement and increase retention
• Top performing studio in the Northeast market
• Coached Rumble classes weekly
• Developed new internal sales and operation material for corporate for studio managers

• Developed comprehensive training programs to enhance staff performance and operational efficiency.
• Led workshops to facilitate knowledge sharing and skill development across diverse teams.
• Implemented assessment tools to evaluate trainee progress and adjust training strategies accordingly.
• Collaborated with management to identify training needs and align programs with organizational goals.
• Mentored junior trainers, fostering a culture of continuous learning and improvement within the team.
• Streamlined onboarding processes, reducing time required for new hires to reach full productivity.

• Opened new studio and grew membership to 1,000 members within one year, and continue growth above plan.

• Lead 15+ staff in creating a safe, motivating and engaging member and staff environment.

• Provided a positive, transparent, and highly participatory work environment

• Consistently exceeded all OTF sales and operational budget targets

• Proven record of delivering results set forth by upper management

• Recruit, hire, train and all studio staff

• Conducted biweekly staff meeting, monthly staff assessments and annual staff performance reviews

• Adept at juggling multiple priorities and needs of the business and able to work well under pressure with demanding deadlines

• Provided excellent and effective decision-making regarding customer service issues with members

• Planed and promoted special marketing events for the studio on a monthly basis

• Managed and created social media content across all platforms (Instagram, Facebook, and studio newsletter)

• Collaborated with fellow Studio Managers and build effective relationships across the organization to develop and share best practices to grow and strength our business

• Participated at national OTF Corporate conventions and conferences

• Created organic daily content for all social media platforms (Facebook & Instagram) and execute national marketing campaigns.

• Acting Store Manager (Subsequently promoted to Store Manager of Woodcliff Lake NJ location briefly before resigning to take Orangetheory Studio Manager position)

• Managed 15+ employees to meet daily, monthly, quarterly and yearly sales goals

• Performed all daily operations, including meeting hourly and daily sales goals

• Ensured proper floor coverage to meet sales goals with weekly scheduling decisions

• Conducted daily shift meetings with staff to communicate daily sales goals and current in store promotions

• Performed all payroll documentation and made sure employees were in compliance

• Assisted in daily operations, ensuring adherence to company policies and procedures.
• Coordinated staff scheduling to optimize store coverage and enhance customer service.
• Implemented training programs for new employees, improving onboarding efficiency.
• Monitored inventory levels, conducting regular audits to minimize shrinkage and maintain stock accuracy.

• Lead associate managing the primary register in the Women and Crewcut store
• Assist customers at primary register with in-store purchases, direct returns, sales, online ordering, inquiries about store policies and upcoming store promotions
• Independently resolves customer inquiries, as well as coordinates when necessary with Store Managers to problem-solve and maintain high customer satisfaction
• Perform multiple duties such as building new customer profiles, scanning/sending out direct returns, submitting KSR merchandise profiles to corporate, participating in rollouts of Winter 2015/Spring 2016 collections, as well as participating in overnight inventory checks
• Assist visual associates with creating and executing new in-store design layouts and altering window displays
• Began as a Seasonal Sales Associate who was recruited to stay on permanently as a Sales Associate