Entrepreneurial marketing & strategy leader with a proven track record in operations & innovation, market research, business development & sales training, and corporate/brand/product development & management. Collaborative team-builder with a data-driven mindset, excited about experimentation-led growth strategies and breakthrough marketing activations that drive brand demand and inspire customer loyalty.
Hi, I’m
ELIZABETH C. LEWIS
Marketing And Operations Leader
Santa Monica,CA
Summary
Overview
24
years of professional experience
2
years of post-secondary education
2
Certifications
Work History
Dank Poet Dispensary, LLC
Chief Operating Officer
01.2021 - 12.2022
Job overview
- Defined corporate and brand strategy for a start-up cannabis dispensary, authoring business and marketing plans
- Developed financials and investor materials, successfully raising $1M in private funding
- Implemented compliance standard operating procedures for inventory, warehousing, pricing, merchandising, and e-commerce
- Secured necessary licensing in accordance with local and state regulations for a nascent and highly regulated industry
- Built organizational structure and HR policies/training for a team of 10 employees
- Established vendor and supplier relationships and designed a comprehensive go-to-market plan
- Coordinated property acquisition and finalized specifications for retail store build-out.
Pioneer One, LLC
President & Owner
01.2018 - Current
Job overview
- Manage all aspects of an independent real estate company operating in the Jacksonville, FL residential rental market.
SpotPositive LLC
Founder & CEO
01.2016 - 01.2018
Job overview
- Developed corporate strategy, built online presence, and amassed a social media following of 10k within two months
- Conducted customer discovery, developed product wireframe and prototype, and executed usability testing
- Completed proof of concept and created forecasting and valuation models, business plan, and pitch materials
- Exhibited at tech-industry startup conferences and developed investor relationships.
WebMD
Marketing Director & Manager
01.2006 - 01.2013
Job overview
Medscape
Director. Audience Insights & Value Measurement
Job overview
- Led audience insights and public-facing metrics for Medscape, 's largest business unit, generating revenue over $140M
- Developed program-specific value measurement methods for pharmaceutical, biotechnology, and medical device clients, supporting 5X revenue growth
- Leveraged business intelligence to optimize campaign executions across all media and engagement tactics
- Fulfilled leadership and operations responsibilities, defining value measurement processes, guidelines, and internal dashboards
- Managed training and business development, providing value measurement capabilities training to Sales, Strategic Development, Client Services, and Product Management departments.
Senior Manager
Job overview
- Client Marketing
- Designed and executed online client-marketing campaigns and trade show strategies
- Managed internal business intelligence metrics, 3rd party industry reports and competitive intelligence
- Oversaw budget and vendor relationships for the client marketing team.
Medsite, Inc
Senior Director & Manager
01.2000 - 01.2006
Job overview
- Operations, Sales, Product Development
Medsite Rewards
Senior Director of Operations
Job overview
- Delivered $19M in medically relevant product revenue and $25M in company-sponsored incentive certificates to over 150k US physicians on behalf of pharmaceutical companies
- Streamlined operations, reduced expenses by 20%, and managed a $5M annual operating budget
- Director, Business Development, Medsite Invites
- Successfully developed new sales relationships with over $500k in sales supporting a new product launch that generated over $1M in revenue within its inaugural sales year.
Medbookstore.com
Senior Product Manager
Job overview
- Managed all aspects of brand strategy, product development and management for company’s primary revenue driver.
Advisory Board Member
01.2023
Job overview
- Getaway Growth is a 501(c)3 dedicated to removing barriers and facilitating access to international travel and unique educational opportunities for underserved youth in the United States.
Education
University of Southern California
Master of Science from Social Entrepreneurship
06.2021 - 05.2023
University Overview
- Graduate Certificate in Public Policy Expected May 2024
- Recipient of The Iacocca Family Foundation Scholarship, The LegalZoom Social Entrepreneurship Scholarship, and the USC Marshall School of Business MSSE Committee Scholarship, totaling $40k in academic funding
Pace UniversityNew York, NY
Bachelor of Arts from Psychology
05.2001
University Overview
Skills
Business planning
Additional Information
Additional Information
- Recipient of The Iacocca Family Foundation Scholarship, The LegalZoom Social Entrepreneurship Scholarship, and the USC Marshall School of Business MSSE Committee Scholarship, totaling $40k in academic funding Pace University BA, Psychology Self-financed. Recipient of Honors Merit Scholarship and Pace Grant, totaling $20k in academic funding Treasurer, Psy Chi, International Honor Society in Psychology
Certification
Y Combinator Startup School
Timeline
Advisory Board Member
01.2023
University of Southern California
Master of Science from Social Entrepreneurship
06.2021 - 05.2023
Chief Operating Officer
Dank Poet Dispensary, LLC
01.2021 - 12.2022
MIT School of Architecture & Planning, Big Data & Social Physics (Python, R Studio, R)
10-2019
President & Owner
Pioneer One, LLC
01.2018 - Current
Y Combinator Startup School
05-2017
Founder & CEO
SpotPositive LLC
01.2016 - 01.2018
Marketing Director & Manager
WebMD
01.2006 - 01.2013
Pace University
Bachelor of Arts from Psychology
05.2001
Senior Director & Manager
Medsite, Inc
01.2000 - 01.2006
Director. Audience Insights & Value Measurement
Medscape
Senior Manager
Senior Director of Operations
Medsite Rewards
Senior Product Manager
Medbookstore.com
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