Elizabeth Carpenter
Annapolis,Maryland
Summary
I’m Elizabeth Carpenter, a passionate Digital Marketing Specialist and Project Manager with over 15 years of experience. I thrive on leading omnichannel digital marketing campaigns and managing complex projects. My expertise ranges from boosting online presence and engagement to driving sales for diverse brands using SEO, PPC, social media, and content marketing strategies.
Starting eclareworks LLC was one of my proudest achievements, where I turned it profitable within a year and expanded our client base by 20% each quarter. This success led to a 60% increase in annual revenue over two years. I love diving into data analytics to refine campaigns and improve ROI—achieving a 35% improvement is just one example of what fuels my passion for this field.
I’m all about combining creativity with actionable insights to meet marketing goals and foster business growth. I’d be thrilled to connect, discuss goals and needs, and the opportunity to join your team!
I am Known For…
· Customer Success Strategy: Increased retention by 30% and reduced churn by 15% through a proactive engagement strategy at Hospice Cup Inc.
· Project Management Excellence: Led cross-functional teams to deliver client store builds on time and within budget, boosting client satisfaction by 25%.
· Data-Driven Decision Making: Improved service delivery by analyzing customer data, increasing lifetime value by 20% and upsell opportunities by 15%.
· Exceptional Communication Skills: Achieved a 31% increase in revenue goals and enhanced customer satisfaction through strong client relationships.
· Innovative Problem Solving: Improved first-call resolution rates by 25% and reduced support ticket volume by 18% with creative solutions.
OUTSIDE OF WORK
I love spending my free time sailing with friends on weekends or racing on a crew on weeknights in Annapolis, MD. Overall, my favorite sailing days are spent with my mom, in Quahog Bay, Maine, where I grew up. I’ve always enjoyed a great hike, and cooking is almost meditative for me. I pride myself on my ability to make a good meal out of an “empty” fridge. I love adapting, learning, and growing through new experiences.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Communications
Hospice Cup, Inc
Annapolis, MD
01.2022 - Current
- Increased audience engagement by 78% through strategic communication plans
- Expanded client base by 27% via targeted digital marketing campaigns
- Implemented a CRM system, enhancing client communication by 25%
- Identified growth opportunities and improved user experience.
Founder / Principal Marketing Consultant
Bayside Brand Co / eclareworks LLC
Annapolis, MD
08.2021 - Current
- Achieved 32% quarterly revenue growth via strategic account management
- Maintained 95% on-time project completion rate by establishing KPIs
- Analyzed campaign performance to identify improvement opportunities
- Streamlined operations with scalable organizational mechanisms.
Account Executive, Marketing Analyst
The Cyphers Agency
Annapolis, MD
01.2022 - 10.2022
- Exceeded revenue goals by 31% through creative campaigns and data analysis
- Boosted brand visibility and engagement by 20% with social media campaigns
- Managed project timelines with a 95% success rate and improved efficiency by 20%
- Used data insights to enhance merchandising strategies.
Business Analyst / Account Manager
Rockwell Collins Aerospace / ARINC
Annapolis, MD
08.2012 - 06.2018
- Improved program effectiveness by 20% with digital marketing strategies
- Enhanced project outcomes by 15% through program evaluations
- Drove operational improvements and assisted in decision-making processes.
Education
MBA -
University of Maryland
05.2022
BA - Advertising, Journalism, Political Science -
University of Maine
05.2011
Skills
- Omni-channel Marketing Strategy
- CRM & Digital Marketing Expertise
- Data Analysis & Reporting (Excel, Salesforce)
- Strategic Planning & Business Growth
- Project Management
- Client Relationship Development
- Market Analysis
- PowerPoint Proficiency
- Agile Methodologies
Certification
- Google Ecommerce & Analytics, Coursera, 03/2024
- Certified Digital Marketing Professional, AMA, 04/2024
- Microsoft Certified: Azure Fundamentals, Microsoft, 06/2024
- ITIL Foundation Certification, 08/2024
- PMP Certification, PMI, 12/2024
Additional Information
Willingness to travel up to 20% as required., Committed to fostering an inclusive and culturally fluent environment., Passionate about leveraging data and technology to create personalized customer experiences.
Timeline
Director of Communications
Hospice Cup, Inc
01.2022 - Current
Account Executive, Marketing Analyst
The Cyphers Agency
01.2022 - 10.2022
Founder / Principal Marketing Consultant
Bayside Brand Co / eclareworks LLC
08.2021 - Current
Business Analyst / Account Manager
Rockwell Collins Aerospace / ARINC
08.2012 - 06.2018
MBA -
University of Maryland
BA - Advertising, Journalism, Political Science -
University of Maine
Similar Profiles
Barbara MatlenBarbara Matlen
Regional Lead Accommodations, West Coast at FIFA Club World Cup 2025 & FIFA World Cup 2026Regional Lead Accommodations, West Coast at FIFA Club World Cup 2025 & FIFA World Cup 2026
JUSTIN BROWNJUSTIN BROWN
Chief Operating Officer / Owner at Culture Cup Coffee & Meeting PlaceChief Operating Officer / Owner at Culture Cup Coffee & Meeting Place
Joe Frans BijiJoe Frans Biji
Debater at World's Scholars CupDebater at World's Scholars Cup
Denise MelendezDenise Melendez
Data Entry Specialist at United States Department of CommerceData Entry Specialist at United States Department of Commerce
Misty L. CadyMisty L. Cady
Visitor Experience Intern at Visit AnnapolisVisitor Experience Intern at Visit Annapolis