ELIZABETH CIARAMELLANO
Royal Oak
Summary
Strategic marketing professional with expertise in digital strategy, client consulting, and performance analytics. Partner with clients to identify opportunities and deliver data-driven recommendations that yield measurable results. Leverage a creative foundation in branding and design to foster strong relationships and drive business growth. Committed to contributing to innovative teams in fast-paced environments.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Dealer Digital Performance Manager
GP Strategies
Detroit, MI
07.2025 - Current
- Managed a portfolio of 40+ General Motors dealerships across the Southeast region, serving as the primary consultant for digital marketing strategy and performance optimization.
- Delivered data-driven recommendations by analyzing website, CRM, and campaign performance to improve customer engagement and lead generation.
- Built trusted relationships with dealership leadership through strategic business reviews, performance reporting, and ongoing consultation.
- Collaborated with cross-functional teams to resolve marketing challenges and implement digital solutions that aligned with business objectives.
- Presented insights and actionable recommendations to clients using performance data and industry best practices.
Creative Director & Brand Designer
Loyal to The D
Detroit, MI
02.2025 - Current
- Directed creative strategy for multimedia projects, ensuring alignment with client objectives and brand identity.
- Streamlined creative processes, improving workflow efficiency and reducing project turnaround times significantly.
- Oversaw budget management for creative initiatives, optimizing resources while maintaining high-quality output.
- Conducted market research to inform design choices, enhancing relevance and impact of creative deliverables.
Private Nanny
Gordon Family
Bloomfield Hills, MI
09.2024 - Current
- Managed daily schedules, ensuring consistent routines for children's well-being.
- Implemented effective behavioral strategies to foster positive discipline and conflict resolution.
- Developed individualized educational activities to promote cognitive and social development.
Graphic Designer
MEmusic
02.2023 - 09.2024
- Created cover art, visualizers, Instagram graphics, PDFs, and DJ bios, enhancing visual identity and engagement as Graphic Design Intern.
- Collaborate closely with the team to ensure designs align with brand messaging and resonate with the audience.
- Demonstrated versatility across diverse design projects, maintaining attention to detail while thriving in fast-paced environment.
Bartender & Waitress
Fieldhouse - East Lansing
09.2023 - 08.2024
- Delivered exceptional customer service, enhancing guest satisfaction through attentive and personalized interactions.
- Processed cash transactions accurately and efficiently, fostering a welcoming environment for guests.
- Prepared and served beverages, ensuring high-quality standards and customer satisfaction.
- Maintained cleanliness and organization of bar area, complying with health and safety regulations.
- Assisted in training new staff on menu offerings, cocktail preparation, and service protocols.
Art Team
VIM Fashion Magazine
01.2023 - 08.2024
- Collaborated with art team to design engaging spreads and capture high-quality images during photoshoots.
- Created visually appealing layouts that effectively integrated images and copy for print distribution.
- Applied layout design skills and meticulous attention to detail to enhance visual storytelling impact.
- Contribute to the production of hundreds of copies distributed throughout the school.
Education
BA - Communications
Michigan State University
East Lansing, MI05-2025
Skills
- Digital Marketing Strategy
- Campaign Performance Analysis
- Marketing Analytics
- Data-Driven Decision Making
- Client Relationship Management
- Retail Media
- Brand Strategy
- Website Strategy
- Project Management
- Cross-Functional Collaboration
- Google Analytics
- Google Business Profile
- UI/UX Design
- Shopify
- Content Creation
- Presentation Development
- Microsoft
- Communication
Certification
Google Ad Search Certification
Timeline
Dealer Digital Performance Manager
GP Strategies
07.2025 - Current
Creative Director & Brand Designer
Loyal to The D
02.2025 - Current
Private Nanny
Gordon Family
09.2024 - Current
Bartender & Waitress
Fieldhouse - East Lansing
09.2023 - 08.2024
Graphic Designer
MEmusic
02.2023 - 09.2024
Art Team
VIM Fashion Magazine
01.2023 - 08.2024
BA - Communications
Michigan State University