Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

ELIZABETH CODY (MOORE)

Augusta,KS

Summary

Creative Social Media Manager with 5 years of experience managing and growing multiple platforms across education and e-commerce industries. Skilled in content creation, video editing, campaign development, and platform analytics. Known for driving viral content, increasing engagement, and staying ahead of trends to meet audience needs and organizational goals.

Overview

10
10
years of professional experience

Work History

Social Media Manager

Butler Community College
04.2023 - Current
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Achieved excellent engagement rates with the creation of compelling and visually appealing content.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Conceptualized and launched recurring series including “Study Tip Tuesday,” and “6 Career Paths You Can Take with a ____ Degree” to increase consistency and follower engagement.
  • Produced original photo and video content using Adobe Photoshop, Premiere Pro, CapCut, and Canva, tailored for Reels, stories, and feed posts.
  • Used Later to schedule content, optimize timing, and maintain a consistent posting calendar.
  • Created multiple viral Reels surpassing 1M views.
  • Within six months of employment, doubled the college’s Instagram following through engaging and trend-savvy content.
  • Collaborated with internal departments to develop targeted campaigns supporting enrollment, student life, and community outreach.
  • Tracked analytics to evaluate campaign performance and guide data-driven content strategy.
  • Highest Performing Instagram Reel: 13.5M views, 813K likes, 231K shares, 700+ comments
  • Highest Performing TikTok: 1.4M views, 237K likes, 10.8K saves, 450+ comments

Social Media Marketing Manager

Nutrithority
09.2019 - 04.2023
  • Created engaging content to provide value to current and potential customers on social media platforms.
  • Organized product launches, promotions to build anticipation and maximize sales for new and upcoming products.
  • Photographed and edited high-quality images of products to use for content and ads. Handled all aspects of product shoots, including creative aspects, props, lighting and composition.
  • Created video content for Instagram Reels and TikToks to increase views and reach potential new customers, while staying up-to-date with the latest trends.
  • Created thumb-stopping ads that were top source for acquiring hundreds of first-time customers.
  • Capitalized on industry and marketplace trends to strategize marketing solutions, including increased customer retention, sales, online presence, brand awareness and website/social media traffic.
  • Revamped website to achieve user-friendly and aesthetically pleasing online shopping experience.

Server

Outback Steakhouse
11.2015 - 02.2022
  • Created orders, documented special requests and discussed needs with kitchen staff to provide customers with their desired order.
  • Trained incoming staff on restaurant's practices, culture and procedures to maximize job satisfaction and productivity.
  • Kept updated knowledge of menu to provide recommendations according to guests' preferences, diet restrictions, and specific allergies.
  • Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
  • Strategically used time management and prioritization skills to efficiently provide excellent service during busy shifts.

Education

BBA - Marketing

Wichita State University
Wichita, KS
2019

Associate of Science - Business Administration

Butler Community College
El Dorado, KS
2016

Skills

  • Knowledge of market trends
  • Strong in defining target audiences
  • Strong design sense
  • Team leadership and training
  • Quick learner
  • Self-motivated
  • Understanding of consumer behaviors
  • Photography background
  • Proficient with Microsoft Office
  • Proficient with Adobe Creative Suite
  • Well-versed in advertising
  • Community management

Affiliations

  • Received honorable mentions from Kansas Collegiate Media (KCM) for feature photography, caption writing and headline design
  • The Grizzly received All-Kansas award from KCM
  • Received 2nd place from KCM for page illustration design collaborated with a fellow designer
  • President's Honor Roll, Butler Community College
  • Dean's Honor Roll, Wichita State University

Timeline

Social Media Manager

Butler Community College
04.2023 - Current

Social Media Marketing Manager

Nutrithority
09.2019 - 04.2023

Server

Outback Steakhouse
11.2015 - 02.2022

BBA - Marketing

Wichita State University

Associate of Science - Business Administration

Butler Community College

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