Elizabeth Cohen
Petaluma,CA
Summary
Accomplished professional with extensive experience planning and executing effective projects. Expertise in consumer products and wine & spirits industry. Skilled at creative development and project management. Personable and effectively manages relationships with all stakeholders. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organization.
Overview
29
29
years of professional experience
Work History
BRAND MANAGER - LIFESTYLE BRANDS
C. MONDAVI & FAMILY
ST. HELENA, CA
06.2023 - Current
- Develop annual marketing calendar for wine brands: CK Mondavi; French Blue; West + Wilder; Aviana and Flat Top Hills
- Manage Public Relations & Social Media agency relationships
- Develop & rack annual non-price support budget expeditures
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
LOGISTICS MANAGER
BIN TO BOTTLE
NAPA, CA
12.2019 - 05.2023
- Coordinated production schedule (for bottling and canning projects)
- Managed customer relationships for wine and spirits projects
- Managed inventory tracking for multiple client projects
- Track all projects and liaise with accounting for invoicing customers.
- Coordinate federal compliance reporting
DIRECTOR OF MARKETING
VINTAGE WINE ESTATES
SANTA ROSA, CA
01.2016 - 09.2019
- Manage marketing projects for retail and on-premise customers including Costco Wine & Spirits, The Splinter Group Spirits, Distillery No 209 Gin, Cameron Hughes Wines and nationally distributed wines from Paso Robles, Oregon and Washington state
- Oversee all aspects of internal production and project management
- Supervise marketing manager, contract creative teams.
SENIOR BRAND MANAGER - PRIVATE LABEL
VINTAGE WINE ESTATES
SANTA ROSA, CA
01.2015 - 01.2016
ASSISTANT MARKETING DIRECTOR
RUTHERFORD WINE CO.
ST. HELENA, CA
02.2009 - 12.2014
- Managed entire lifecycle of Private Label marketing (over 200 accounts) – from brand development to production and distribution
- Developed and directed marketing programs supporting seven nationally distributed wine brands in collaboration with field sales and distributor partners
- Planned and executed all programs with internal departments and outside suppliers including graphic designers, promotional product suppliers, printers, and coupons clearing houses
- Spearheaded sustainability efforts
- Developed website and managed social media content
- Created all vintage notes and Point of Sale materials
- Created and met department budget.
EXECUTIVE ASSISTANT
FOLIO FINE WINE PARTNERS
NAPA, CA
05.2005 - 01.2008
- Provided executive support to Rob Mondavi Jr.
- Managed relationships with vineyard managers, grape growers and outside vendors
- Coordinated production materials and bottling schedule
- Managed winery facility operations, including detailed waste water monitoring and system development
- Assisted Lydia Mondavi with introduction of luxury color cosmetic line.
CUSTOMER SERVICE MANAGER
TORN RANCH
NOVATO, CA
01.2004 - 01.2005
- Oversaw all aspects of daily customer service operations (team of three)
- Established new business relationships and improved business with existing clients
- Directed special projects, including coordinating new product catalog from inception to print production.
BUSINESS DEVELOPMENT VOLUNTEER
PEACE CORPS
UZBEKISTAN
09.1996 - 07.1998
- Taught Junior Achievement Economic curriculum in high school and community college
- Worked with community development projects - site Shakrizsabz, Uzbekistan.
PRODUCTION MANAGER
ARCTURUS FILMS
NEWTON, MA
01.1995 - 01.1996
- Managed all pre-production coordination for EVEREST IMAX film
- Managed production liaison with US team from Everest Base Camp
- Coordinated donations and sponsorships with climbing team.
Vice President of Marketing
Dana Perfumes
New York, NY
Marketing Manager, Color Cosmetics
Revlon
New York, NY
International Marketing Manager, Fragrances
L’Oreal
New York, NY
Education
Skills
- Project Management
- Production Management
- Relationship Management
- Microsoft Office
- Adobe Creative
- AMS
- Budget Formulation and tracking
- Promotion Development
- Marketing Expertise
- Partnership Building
- Event Coordination
- Social Media Campaigns
- Marketing Support
Languages
French
Professional
Russian
Limited
german
Elementary
Spanish
Elementary
Timeline
BRAND MANAGER - LIFESTYLE BRANDS
C. MONDAVI & FAMILY
06.2023 - Current
LOGISTICS MANAGER
BIN TO BOTTLE
12.2019 - 05.2023
DIRECTOR OF MARKETING
VINTAGE WINE ESTATES
01.2016 - 09.2019
SENIOR BRAND MANAGER - PRIVATE LABEL
VINTAGE WINE ESTATES
01.2015 - 01.2016
ASSISTANT MARKETING DIRECTOR
RUTHERFORD WINE CO.
02.2009 - 12.2014
EXECUTIVE ASSISTANT
FOLIO FINE WINE PARTNERS
05.2005 - 01.2008
CUSTOMER SERVICE MANAGER
TORN RANCH
01.2004 - 01.2005
BUSINESS DEVELOPMENT VOLUNTEER
PEACE CORPS
09.1996 - 07.1998
PRODUCTION MANAGER
ARCTURUS FILMS
01.1995 - 01.1996
Vice President of Marketing
Dana Perfumes
Marketing Manager, Color Cosmetics
Revlon
International Marketing Manager, Fragrances
L’Oreal
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