ELIZABETH COSIN
Healdsburg,CA
Summary
Social Media Marketing Specialist, utilizing my 5+ years of experience in creating and executing successful social media campaigns, developing engaging content, analyzing and reporting on campaign performance, and staying up to date with the latest trends and best practices in social media marketing. My goal is to increase brand awareness, engagement, and conversion rates while delivering exceptional results and exceeding goals for the company.
Overview
24
24
years of professional experience
Work History
Writer / Producer – Television & Audio
Wondery; CBS / Paramount
- - Narrative podcast writing and research for Wondery
- - Television credits include Law & Order: Criminal Intent and 24
General Manager / Branding & Social Media Marketing Director
Drewish Deli
01.2019 - Current
- - Lead brand voice and marketing across in-store and digital channels
- - Oversee daily operations, staffing, and customer experience
Writing Principal
The Royal Roost – Marketing & Brand Studio
01.2017 - Current
- - Lead concept development and write broadcast, digital, and integrated advertising campaigns for local and national brands
- - Write and produce commercials and brand content, guiding projects from initial idea through final execution
- - Partner closely with producers, designers, and stakeholders to ensure messaging clarity, tone consistency, and strategic alignment
- - Develop approachable, customer-focused copy that balances storytelling with business objectives
- - Manage multiple projects concurrently in a fast-paced agency environment, balancing creative ambition with real-world constraints
Product Support Specialist / UX Liaison
SoFi
01.2017 - 01.2019
- - Served as liaison between customer service teams and engineering
- - Monitored internal web tools for UX issues, errors, and training gaps
- - Translated technical fixes into clear guidance for call center staff
Senior Freelance Marketing Writer / Editor
BMW, Polycom, Nonprofit Organizations
01.2002 - 01.2019
- - Wrote and edited customer-facing marketing, brand, and technical copy for global and national companies including BMW and Polycom
- - Specialized in translating complex products and services into clear, audience-appropriate messaging
- - Collaborated with marketing, product, and design teams under tight deadlines
Education
Bachelor of Arts - Journalism And Mass Communication
George Washington University
Washington, District of Columbia, DC05-1986
Skills
- Brand Copywriting, Campaign Writing, Broadcast Writing, UX-Adjacent Copy, Food & Retail Branding, Collaboration
Websites
Timeline
General Manager / Branding & Social Media Marketing Director
Drewish Deli
01.2019 - Current
Writing Principal
The Royal Roost – Marketing & Brand Studio
01.2017 - Current
Product Support Specialist / UX Liaison
SoFi
01.2017 - 01.2019
Senior Freelance Marketing Writer / Editor
BMW, Polycom, Nonprofit Organizations
01.2002 - 01.2019
Writer / Producer – Television & Audio
Wondery; CBS / Paramount
Bachelor of Arts - Journalism And Mass Communication
George Washington University