Elizabeth Csanady
Alexandria,VA
Summary
A dynamic leader in marketing and corporate partnerships, leveraged strategic planning and corporate communications at CFG Bank to enhance brand engagement and forge impactful collaborations. Using expertise in business development, customer engagement, and brand awareness drove a 42% surge in client inquiries, showcasing the ability to deliver significant results through innovative strategies and strong relationship-building skills.
Overview
10
10
years of professional experience
Work History
Corporate & Community Partnerships Manager
CFG Bank
01.2023 - Current
- Managed portfolio of 25+ corporate partners within Baltimore metro area including Baltimore Orioles, WJZ, Maryland Zoo, Baltimore Running Festival, Baltimore Banner, and Oak View Group.
- Established, initiated, and optimized business strategies based on company targets, product specification, market data, and budget factors, resulting in 42% increase in new client inquiries.
- Obtained pricing deals, negotiated contracts, solidified beneficial agreements and maintained overview of fulfillment of assets of over 15 new corporate partnerships.
- Continually maintained company's positive reputation and image through managing $2M community charitable budget and collaboration with 30+ nonprofits in targeted markets to deliver mutually beneficial partnership.
- Led marketing and fulfillment assets with purchasing naming rights to the Baltimore Arena.
- Organized and lead 100+ annually on-site activation teams to interact with community, increase brand engagement by 225%, and increased data collection by 83% from previous year.
National Corporate Sponsorship Manager
The Cordish Companies
10.2021 - 01.2023
- Successfully identified, negotiated, contracted, and activated 5 future growth sponsorships worth $2.5M in 2022 revenue.
- Oversaw on and off-site sponsorship contract fulfillment of 55 corporate partnerships across 60+ accounts with annual budget of $18M.
- Generated and grew relationships with new and existing sponsors, increasing sponsorship revenue by average of 18% through various marketing campaigns.
- Created and executed successful staff incentive programs across 45+ venues resulting in 205% sponsor volume increase.
- Managed entire lifecycle of sponsorship process including prospecting, pitching, budget, activation, renewal, and fulfillment. Successfully negotiated renewal of 3 existing partners resulting in a future 5.6M revenue.
- Demonstrated success working with teams across 12 cities, 60+ venues; including sales, marketing, and operations managers fulfilling contractual assets including marketing and event activation.
Senior Marketing Manager
Live Casinos Maryland & Pittsburgh
10.2020 - 10.2021
- Led in opening of 7 Food & Beverage and retail outlets, including celebrity chef Guy Fieri Kitchen & Bar and 2 FanDuel Sportsbook.
- Developed promotional and events calendar increasing sales during COVID by 20% than projected.
- Drove customer acquisition by developing and executing marketing campaigns that yielded 3x increase in web traffic and boosted brand awareness and generated leads for multiple departments.
- Orchestrated 2 Pre-Opening Influencer events during COVID resulting in exposure to over 546K social accounts.
- Assessed marketing copy, art comps, and final designs to meet brand guidelines and established specifications.
Marketing Director
Entertainment Consulting International
01.2019 - 10.2020
- Oversaw all marketing efforts for over 40 district events, 5 hospitality venues, and 2 concert series resulting in 3.6 million visitors annually and 8% visitor boost from previous year.
- Drove digital advertising strategies and tactics ensuring 50% increase in revenue for 4 major holiday events from previous year.
- Led successful sales building program increasing total venue food & beverage sales by 25% and 60% up tick for party show rate.
- Generated new revenue through creation of first time CBD festival with 175% boost in event sponsorship funds, 45% additional food & beverage sales, and 10% increase in data.
Marketing Manager
Entertainment Consulting International
02.2017 - 01.2019
- Launched Influencer Program resulting in 50+ influencer partnerships, over 350 posts, and 2.6 Million Impressions.
- Drove website visits and data from lead generation campaigns resulting in 44% increase in online data collection.
- Oversaw social media strategy resulting in 30% increase in followers and 61% increase in engagement.
- Wrote and distributed press releases and communication with local media resulting in over 300 placements and reach of over 32.8 Million.
- Led event management and execution on over 25 major district events, resulting in ROI of 250%.
Marketing Events Manager
The Point In Fells
02.2015 - 02.2017
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Created monthly Friday themed events adding increase of revenue by average of 40%.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
Skills
- Budgeting and Allocation
- Strategic Planning
- Brand Marketing & Development
- Experiential Event Activation
- Customer Engagement
- Brand Awareness
- Negotiation
- Contract Management
- Performance Tracking
- Bid Request Management
Board Membership
Emerging Leaders - Maryland Zoo
September 2023 - Present
VFC 25th Marketing Committee - Vehicles For Change
November 2023 - Present
Timeline
Corporate & Community Partnerships Manager
CFG Bank
01.2023 - Current
National Corporate Sponsorship Manager
The Cordish Companies
10.2021 - 01.2023
Senior Marketing Manager
Live Casinos Maryland & Pittsburgh
10.2020 - 10.2021
Marketing Director
Entertainment Consulting International
01.2019 - 10.2020
Marketing Manager
Entertainment Consulting International
02.2017 - 01.2019
Marketing Events Manager
The Point In Fells
02.2015 - 02.2017
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