Abigail Cunningham
Brentwood,TN
Summary
Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills in high-pressure environments. Willing to take on any task to help team. Reliable and dedicated team player with hardworking, resourceful approach and positive attitude.
Overview
8
8
years of professional experience
Work History
Festival Marketing Intern
Live Nation / Country Jam CO And MT
05.2022 - Current
- Built out content calendars for two music festivals including channels such as Instagram, Facebook Meta, Twitter, and the official festival app.
- Created photography vision board and photographer and videographer shot lists.
- Uploaded real-time stories and posts to the feeds during the festivals.
- Collaborated with cross-functional teams to develop integrated marketing initiatives that aligned with company objectives.
- Enhanced social media engagement through regular posting and audience interaction.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Enhanced brand visibility by managing and training street team members in promotional activities.
- Managed influencer partnerships, effectively promoting products or services while maintaining authenticity in endorsements.
Venue Intern
Georgia Theatre
08.2022 - 12.2022
- Organized Artist Green Room and fulfilled all rider elements.
- Worked Artist Merchandise Sales during shows.
- Fulfilled all duties as directed by the venue manager including cleaning and promotional materials organization.
Brand Activation Assistant
Country Thunder Music Festivals
07.2016 - 01.2022
- Acted as point person for sponsor needs on-site at the festivals including organizing VIP experiences, artist meet & greets for clients and guests and exclusive on-stage brand engagements.
- Connected brands with artists on-site for promotional opportunities and product gifting.
- Provided support with brand sampling and other related tasks for dozens of national brands.
- Managed sponsor hospitality needs on-site at music festivals for brand partners.
Artist Relations
Live Nation Festivals
06.2020 - 08.2021
- Coordinated meet and greet events for fans with artists.
- Managed artist signings for charity auctions and social media promotions.
- Acted as point of contact for tour managers, coordinating on-site transportation, and managing artist hospitality spaces for 25 plus artists per event.
- Coordinated artist merchandise sales and settlements.
Education
Bachelor of Business Administration - Marketing
University of Georgia
05.2024
Spanish Language And Literature
University of Valencia
Valencia, Spain06.2023
Skills
- Critical Thinking
- Time Management
- Problem Solving Skills
- Communication
- Microsoft Excel
- Google Analytics
- Spanish Language Proficiency
- Copywriting
- Campaign Development
- Content Curation
Timeline
Venue Intern
Georgia Theatre
08.2022 - 12.2022
Festival Marketing Intern
Live Nation / Country Jam CO And MT
05.2022 - Current
Artist Relations
Live Nation Festivals
06.2020 - 08.2021
Brand Activation Assistant
Country Thunder Music Festivals
07.2016 - 01.2022
Bachelor of Business Administration - Marketing
University of Georgia
Spanish Language And Literature
University of Valencia
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