Summary
Overview
Work History
Education
Timeline
Skills
Additional Experience
Generic
Elizabeth Dawson

Elizabeth Dawson

Coral Springs,FL

Summary

Strategic Training and Development Leader with 10+ years of experience driving sales training effectiveness, curriculum design, and leadership development in healthcare, logistics, and global operations. Proven ability to lead new hire sales training pathways (30/60/90+), product launches, and advanced sales enablement programs that accelerate performance and retention. Skilled in leveraging LMS/CRM systems (Salesforce, COMET, Cornerstone), data analytics, and KPIs to identify skill gaps, track ROI, and optimize training impact. Known for creating sales playbooks, collateral, and blended learning solutions (Instructor-Led Training – ILT, Virtual Instructor-Led Training – VILT, eLearning, microlearning) that support global teams and align with corporate strategy. Recognized as a collaborative partner who builds cross-functional feedback loops across Sales, Marketing, and Product teams to deliver impactful training that improves sales outcomes and strengthens compliance.

Overview

22
22
years of professional experience
1
1
Certificate

Work History

CEO/Founder

Benie Logistics & Red Logistics
08.2020 - 02.2025
  • Designed and delivered interactive eLearning and blended training in Articulate 360, reducing onboarding time by 35% and improving retention rates across 70+ employees.
  • Directed training strategy and operational performance for 50 FedEx Ground routes, leading onboarding, leadership development, and safety compliance.
  • Implemented performance analytics dashboards to identify skill gaps, improve readiness, and increase productivity.
  • Applied Agile and critical path methodologies to manage timelines, coordinate deliverables, and oversee end-to-end training projects, ensuring cross-functional collaboration and on-time, in-scope program delivery aligned with business objectives, resulting in faster rollouts and stronger alignment across departments.
  • Ensured strict adherence to regulatory and compliance standards by embedding safety and compliance training across all operational programs.
  • Partnered with leadership across multiple terminals to align training with compliance (Department of Transportation – DOT, Federal Motor Carrier Safety Administration – FMCSA, and Code of Federal Regulations – CFR) and business priorities.
  • Developed sales playbooks and job aids to support consistent performance standards and accelerate new hire ramp-up.

Certified International Training Specialist

DHL Express
10.2015 - 07.2020
  • Led global blended learning initiatives for sales, operations, and onboarding programs across 50+ markets, supporting the entire sales organization in the Americas region spanning 20+ countries and training over 300 sales professionals, annually, ranging from representative level to executive and government-level sales roles.
  • Designed, gamified and facilitated Instructor-Led Training (ILT), Virtual Instructor-Led Training (VILT), and eLearning programs, reducing onboarding time by 30% and increasing retention by 25%.
  • Reinforced regulatory and compliance requirements through targeted sales training, ensuring adherence across multiple markets and regulated environments.
  • Partnered cross-functionally (Sales, Ops, Finance, IT, HR) to address skill gaps, boosting performance by 20% and engagement by 15%.
  • Utilized Agile frameworks and critical path planning (sprints, stand-ups, dependency mapping) to manage timelines, coordinate deliverables, and design and deploy global blended learning initiatives, ensuring seamless collaboration with cross-functional stakeholders and consistent delivery across regions, resulting in accelerated program launches and improved global alignment.
  • Administered MyTalentWorld LMS and leveraged COMET CRM data to align training strategy with sales performance.
  • Established structured feedback loops between Marketing, Sales, and Product teams to improve training content relevance and drive sales effectiveness.

Manager of International Sales

DHL Express
01.2014 - 10.2015
  • Partnered with leadership to align sales training with service delivery, achieving 136% revenue growth through targeted training.
  • Designed and facilitated product knowledge and consultative selling workshops that improved consistency and customer satisfaction.
  • Onboarded and coached new sales hires in international logistics services, compliance, and consultative selling.
  • Delivered new hire training pathways that improved readiness and reduced ramp-up time by 25%.

Sales Executive

Newly Weds Foods Inc.
09.2009 - 06.2012
  • Exceeded annual sales targets as a supplier for McDonald’s Corporation, earning the Million Dollar Sales Award for outstanding revenue growth.
  • Facilitated product knowledge sessions and customer engagement training for account teams, reinforcing consultative sales approaches and consistent messaging.
  • Partnered with cross-functional departments to align sales strategies with client standards, strengthening collaboration and service delivery.
  • Collaborated directly with McDonald’s R&D scientists, Supply Chain leaders, Operations leadership team, and the Nutrition Director to align product development and training initiatives with corporate standards and compliance requirements, gaining exposure to highly regulated food and nutrition standards relevant to compliance-driven industries.

Pharmaceutical Sales Specialist

AstraZeneca Pharmaceuticals
05.2003 - 08.2009
  • Delivered clinical education to a panel of approximately 40 healthcare professionals, 80% of whom were specialists, ensuring compliance with FDA standards and improving product adoption.
  • Trained new hires in clinical and diagnostic product knowledge, compliance, and field readiness.
  • Strengthened regulatory compliance training to support FDA standards and reinforce ethical sales practices.
  • Consistently exceeded sales goals, ranking #3 in region for new prescription attainment.
  • Utilized Plateau LMS (now Cornerstone) for compliance training and clinical product updates.
  • Partnered with regional leadership to create sales tools and playbooks that supported consistent messaging and competitive positioning.

Education

Bachelor of Arts - Business Administration with an emphasis in Marketing

Barat College of DePaul University
Chicago/Lake Forest, IL

Timeline

CEO/Founder

Benie Logistics & Red Logistics
08.2020 - 02.2025

Certified International Training Specialist

DHL Express
10.2015 - 07.2020

Manager of International Sales

DHL Express
01.2014 - 10.2015

Sales Executive

Newly Weds Foods Inc.
09.2009 - 06.2012

Pharmaceutical Sales Specialist

AstraZeneca Pharmaceuticals
05.2003 - 08.2009

Bachelor of Arts - Business Administration with an emphasis in Marketing

Barat College of DePaul University

Skills

  • Sales Training Strategy & Field Coaching
  • Curriculum Design & Blended Learning (ILT, VILT, eLearning, Microlearning)
  • New Hire Sales Training Pathways (30/60/90 programs)
  • Sales Playbooks, Collateral & Effectiveness Tools (Articulate 360)
  • Learning Management Systems (Cornerstone, Epignosis)
  • CRM Systems (Salesforce, COMET) & CRM Enhancements
  • Data Analytics, KPIs, ROI & Sales Effectiveness Tracking
  • Healthcare & Diagnostic Product Training (Pharma, Life Sciences, Compliance)
  • Cross-Functional Collaboration & Structured Feedback Loops
  • Agile & Critical Path Project Management

Additional Experience

Sales Executive – Newly Weds Foods, Chicago, IL (2009–2012)
Exceeded annual sales targets as a supplier for McDonald’s Corporation; recipient of the Million Dollar Sales Award for outstanding revenue growth.

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Elizabeth Dawson