Developed and implemented comprehensive communication strategies to enhance member engagement and increase club membership.
Managed the club’s website, social media platforms, and email campaigns to ensure consistent messaging and brand alignment.
Created compelling content for newsletters, club announcements, and promotional materials.
Coordinated with various departments to promote club events, tournaments, and special programs effectively.
Travel to different clubs to support new team members in learning company standards and procedures.
Director of Events & Catering
Country Club of Asheville
06.2016 - 05.2022
Enhanced current policies and pricing structures to maximize revenue; increasing annual profit
Held responsible for tracking Banquet Revenues to Budget and identify justifications
Responsible for club communications; mass email, website maintenance and event marketing
Communicate effectively with the Club Manager, F&B Service Manager and Executive Chef to ensure operations run smoothly
Obtain client event requirements, provide site visits, reserve function space and confirm to clients in a timely manner while achieving maximum satisfaction
Negotiate, produce and follow through on all Contract terms
Organized private member events, corporate and fundraising events
Coordinate with the Head Golf Professional, Director of Tennis and Director of Activities & Wellness on strategies to provide the membership with outstanding events
Book entertainment and organize décor for events of all magnitudes
Education
Bachelor of Science - Hospitality And Tourism Management
Western Carolina University
Cullowhee, NC
05-2014
Associate of Science -
Waubonsee Community College
Sugar Grove, IL
05-2010
Skills
Problem-solving skills
Event marketing
Written and verbal communication
Team leadership skills
Vendor negotiation
Timeline
Communications Director
Country Club of Asheville
05.2022 - Current
Director of Events & Catering
Country Club of Asheville
06.2016 - 05.2022
Bachelor of Science - Hospitality And Tourism Management