Elizabeth Dumas
Calhoun,Louisiana
Summary
Accomplished Digital Marketing Manager with a proven track record at Wax Savvy, enhancing online presence by increasing social media followers by over 300% in 3 months. Proficient in pay-per-click advertising and audience engagement, demonstrated through successful campaign development. Skilled in creating impactful content.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Digital Marketing Manager
Wax Savvy
07.2023 - Current
- Grew following on social media from approximately 45 to 200 followers in 3 months.
- Created 500+ content designs over 8 months.
- Created performance max and search campaigns on Google Ads.
- Managed Google Ad campaigns-headlines, applied keyword research, and monitored other assets.
- Managed, planned, and scheduled social media content using Meta Business Suite.
- Created 30+ blog posts for company website.
- Monitored campaign performance on Google Analytics- Impressions, reach, and conversions.
Training Manager
Arby's Restaurant
11.2019 - 07.2021
- Organized and edited training manuals, multimedia visual aids, and other educational materials.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Trained new hires to perform cross-training exercises with experienced workers.
- Developed and implemented comprehensive training program to increase employee productivity and morale.
Education
Bachelor of Science - Biology
University of Louisiana At Monroe
Monroe, LAAssociate of Arts - General Studies
Meridian Community College
Meridian, MS08-2008
Skills
- Online marketing
- Pay-per-click advertising
- Keyword analysis
- Audience engagement
- Campaign development
- Social media management
- Social media marketing
- Google Analytics understanding
Certification
- Google Digital Marketing and E-Commerce Certification
- Meta Social Media Marketing Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Manager
Wax Savvy
07.2023 - Current
Training Manager
Arby's Restaurant
11.2019 - 07.2021
- Google Digital Marketing and E-Commerce Certification
- Meta Social Media Marketing Certification
Bachelor of Science - Biology
University of Louisiana At Monroe
Associate of Arts - General Studies
Meridian Community College
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