Elizabeth Earin
Coeur d'Alene,Idaho
Summary
Dynamic marketing executive with 20+ years marketing experience across corporate and agency roles, enhancing brand visibility and accelerating revenue growth. Expert in strategic planning, multi-channel digital marketing, and team leadership. Proven success in demand generation, leading to significant increase in organic traffic, engagement, and pipeline. Adept at leveraging data-driven strategies to exceed marketing objectives and drive competitive advantage.
Overview
24
24
years of professional experience
Work History
VP, Client Services & Partner
Brilliant Metrics
07.2018 - Current
- Advised on data-driven marketing strategies using integrated technology to efficiently deliver a multichannel experience to drive down-channel sales and report on marketing's impact on those sales
- Led successful B2B marketing campaigns in manufacturing, SaaS and professional services, driving brand awareness, customer engagement and pipeline
- Directed cross-functional teams to synchronize ABM plans with marketing, sales, and customer service, generating 90% of total pipeline revenue in the first quarter of the program
- Transformed retargeting initiatives, achieving a notable 203% growth in impressions and an exceptional 900% increase in engagement levels
- Conceptualized and executed content strategy, resulting in a remarkable 618%y ear-over-year surge in organic traffic
- Strategically grew key account revenue by 596% over five years through targeted marketing strategies and client engagement
Marketing Director
Trademark Mechanical Heating & Air
09.2017 - 08.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Directed trade show participation, maximizing exposure for company services in B2B and B2C markets
- Increased organic search traffic through the creation of SEO-optimized content including blogs, website copy, and promotional materials
- Drove growth in social media followers and engagement levels through strategic initiatives
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact
Group Account Director
Brilliant Metrics
07.2015 - 03.2017
- Implemented data-driven strategies for clients that led to improved marketing ROI and program performance
- Delivered comprehensive post-campaign analysis reports to clients, highlighting key successes and areas for improvement in future initiatives.
- Identified opportunities for upselling additional services to existing clients, generating increased revenue
- Maintained a 95% client happiness score as the primary client contact, achieving 11 consecutive months at 100%
Marketing Consultant/Owner
Earin Marketing
03.2014 - 09.2015
- Directed and coordinated marketing activities and policies to promote products and services
- Crafted compelling content for blogs, websites, email campaigns, and other marketing materials to increase brand visibility
- Improved operational efficiency by evaluating business models and organizational structure, leading to increased cash-flow
Marketing Director
Direct To Schools
08.2013 - 05.2014
- Led comprehensive marketing strategy for Spokane-based startup, overseeing strategic planning, research, interactive marketing, media buying, and website enhancements
- Collaborated closely with the web development team to create detailed user stories and spearheaded user testing initiatives
- Crafted and presented Series A investor pitches, enhancing our startup's vision and strategy communication and strengthening investor relations
Director of Marketing
Northern Quest Resort & Casino
08.2011 - 05.2013
- Led the full-scale brand analysis initiative, resulting in a brand management plan that elevated the property's positioning as a top-tier destination resort
- Spearheaded marketing efforts to launch Fatburger 5-Mile, which resulted in record-breaking franchise sales (ranked #3 in the world)
- Managed national media in conjunction with US Boxing for the U.S. Olympic Trials for Women’s Boxing, garnering $1 million+ in earned media coverage
- Revamped website design and functionality, achieving national acclaim and winning the “Best Website” award from the American Gaming Association
Marketing Manager
Ponte Family Estate
09.2010 - 08.2011
- Achieved a 25% increase in mid-week business by initiating strategic partnerships and executing targeted advertising campaigns, driving revenue growth
- Exceeded online store sales goals by 10% through the successful redesign and launch of targeted email campaigns, driving revenue growth
- Restructured content, layout, and photography of the 12-page newsletter, leading to improved profitability and a seven-point rise in club member satisfaction
Events, Promotions & Public Relations Manager
Harrah's Rincon Casino & Resort
06.2004 - 08.2010
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Drove a two-fold increase in earned media coverage, amplifying brand presence and market recognition
Achieved 80% reduction in payroll expenditure by integrating frontline marketing departments, optimizing operational costs - Additional roles included: Events & Promotion Manager (2006-2008), Events & Promotions Supervisor (2005-2006), Events & Promotions Coordinator (2004-2005)
Marketing Coordinator
Elite Surgical Centers
01.2003 - 05.2004
Marketing Coordinator
Managed Risk Medical Insurance Board
08.2000 - 05.2002
Education
MBA - Business Administration
University of Phoenix
05.2006
Bachelor of Science - Business Administration
California State University, Sacramento
Sacramento05.2002
Skills
Strategic Marketing
Digital Marketing
Brand Awareness
Lead Generation
Account-Based Marketing
Customer Segmentation
SEO
Email Marketing
Brand Development
Content Marketing
Marketing Automation
Business Development
Sales Enablement
Data Analysis & Reporting
Project Management
Budgeting & Planning
Team Development
Process Improvement
Timeline
VP, Client Services & Partner
Brilliant Metrics
07.2018 - Current
Marketing Director
Trademark Mechanical Heating & Air
09.2017 - 08.2018
Group Account Director
Brilliant Metrics
07.2015 - 03.2017
Marketing Consultant/Owner
Earin Marketing
03.2014 - 09.2015
Marketing Director
Direct To Schools
08.2013 - 05.2014
Director of Marketing
Northern Quest Resort & Casino
08.2011 - 05.2013
Marketing Manager
Ponte Family Estate
09.2010 - 08.2011
Events, Promotions & Public Relations Manager
Harrah's Rincon Casino & Resort
06.2004 - 08.2010
Marketing Coordinator
Elite Surgical Centers
01.2003 - 05.2004
Marketing Coordinator
Managed Risk Medical Insurance Board
08.2000 - 05.2002
MBA - Business Administration
University of Phoenix
Bachelor of Science - Business Administration
California State University, Sacramento
Similar Profiles
José A. Oliva PeraltaJosé A. Oliva Peralta
Global Services Manager at Motion Metrics International – Weir Motion MetricsGlobal Services Manager at Motion Metrics International – Weir Motion Metrics
Miresa OfgaMiresa Ofga
Data Analyst at Metrics-LLCData Analyst at Metrics-LLC
Kritika GadiaKritika Gadia
Senior Renewals Operation Manager at Branch MetricsSenior Renewals Operation Manager at Branch Metrics
Joslyn DimitriJoslyn Dimitri
Front Desk Receptionist at Northwest Specialty HospitalFront Desk Receptionist at Northwest Specialty Hospital
Michael ClarkMichael Clark
Staff RN at Northwest Specialty HospitalStaff RN at Northwest Specialty Hospital