Elizabeth Ellerbee
Marketing Professional
Columbus,GA
Summary
Passionate, innovative executive with more than 20 years of success executing effective brand marketing, project management, corporate communications, event planning, and trade show management strategies in fast-paced, global B2B environment
Analytical and proactive team leader with history of nurturing lasting relationships with key internal and external stakeholders, securing strategic partnerships, and driving results by delivering on corporate value proposition
Overview
22
22
years of professional experience
Work History
Vice President of Marketing and Communications
TSYS, A Global Payments Company
Columbus, GA
07.2018 - Current
- Built Marketing and Communications team globally supporting TSYS brand
- Successfully executed over 60 virtual events, hybrid presence at over 40 trade shows and over 20 in-person (pre and post COVID events)
- Developed overall marketing strategy and actions for 50+ product launches, public relations tasks, client and internal communications and trade shows
- Relaunched post-merger brand inclusive of social media channels, website, presentations and brand copy
Successfully launched content calendar with niche and industry blog posts - Currently launching industry podcast program enabling additional content mediums for clients and industry
- Support Issuer Solutions narrative for all Investor Relations activities including quarterly earnings, analyst meeting and ad hoc requests
Marketing Director
Featurespace
Cambridge, United Kingdom
07.2017 - 07.2018
- Built US-based marketing team from 1 person to staff of 8
- Successfully coordinated brand launch of UK-based company into United States
- Coordinated with creative team to generate dynamic marketing content and communication tools for over 60 promotional campaigns
- Identified market research to identify white space for brand and promotional campaigns aligning with changing market dynamics and corporate goals
- Project managed experiential 8 hosted events, over 20 speaking engagements and trade show activities elevating brand profile
- Partnered with global commercial managers on communications directives and created battle cards for sales engagement
- Amplified brand awareness both internally and externally to ensure cohesive message across organization adapted regionally
- Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies
Marketing Director
TSYS
Columbus, GA
04.2011 - 07.2017
- Directed multicultural team to plan and execute 100+ successful trade shows and 60+ hosted client/executive events throughout Americas, Asia, and Europe in alignment with corporate brand
- Performed as brand ambassador at global events and while driving strategic joint ventures with key partners including China UnionPay and CUP Data
- Led marketing and brand interface of new product/innovation engagement between TSYS/CUP Data including participating at CUP Data board meeting to facilitate agenda and coordinate logistics
- Increased key stakeholder relationships by orchestrating, scripting, and managing Investor Events for organization
- Negotiated and secured 150+ third-party partner contracts each year for all TSYS events in close collaboration with vendor management team, legal staff, and internal stakeholders
Associate Marketing Director
TSYS
Columbus, GA
06.2007 - 04.2011
- Led team to transform internal goals, strategies, and direction into over 80 corporate sponsorships and industry trade show speaking opportunities and presence
- Successfully support 10+ hosted events aligning with Issuer Solutions business vision
- Facilitated event work streams for corporate acquisition announcements and supported several joint ventures
- Led and project managed cohesive product marketing campaigns, continued to steer RFP process, and adapted sales strategy to client trade shows
- Developed metrics and measured success in order to further penetrate experiential event marketing
Sales Analyst
TSYS
Columbus, GA
05.2000 - 04.2007
- Performed corporate and competitive analysis to design solutions, establish pricing, and deliver compelling responses to RFPs to secure new clients
- Led client through sales process from first cold calls to contract and follow-up
- Demonstrated product and sales expertise as key team member responsible for signing four significant clients
- Authored more than 60 proposal responses leading to next step in sales cycle
- Became subject matter expert (SME) for sales cycle with full responsibility for managing revenue targets, articulating strategies through proposal materials, and initiating contact with technical resources to facilitate customized solutions
- Served as knowledge portal for prospect portfolio providing on-demand reporting and system/value-added solution updates potentially impacting clients
Education
Bachelor of Science - Marketing
Auburn University
Auburn, ALMBA - Business
Troy State University
Phenix City, ALSkills
- Budgeting
- Vendor Management and Negotiation
- Suite of Virtual Event Solutions
- CVent, Etouches and Bizzabo
- Public and Media Relations
- Market Positioning
- Client Communication
- Brand Launch and Development
- Salesforce, Emplifi and Social Studio
- Social Media Engagement
- Social Commerce
- ROI Analysis
- Performance Metrics Analysis
- Quantitative And Qualitative Market Research
Affiliations
Leadership Columbus 2022
Money20/20 Rise Up Cohort
Magnet Academy Fundraising Board Member
Timeline
Vice President of Marketing and Communications
TSYS, A Global Payments Company
07.2018 - Current
Marketing Director
Featurespace
07.2017 - 07.2018
Marketing Director
TSYS
04.2011 - 07.2017
Associate Marketing Director
TSYS
06.2007 - 04.2011
Sales Analyst
TSYS
05.2000 - 04.2007
Bachelor of Science - Marketing
Auburn University
MBA - Business
Troy State University
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