Elizabeth Ellerbee
COLUMBUS
Summary
Dynamic marketing and event executive with over 20 years of experience delivering impactful, large-scale events and innovative marketing strategies that drive brand engagement and achieve measurable business results. Expertise in conceptualizing and executing live and virtual experiences, fostering strategic partnerships, and amplifying brand presence. Proven track record of launching 150+ products, executing 250+ events, and leading high-performing teams to success.
Overview
25
25
years of professional experience
Work History
Vice President of Marketing and Communications
TSYS, A Global Payments Company
07.2018 - Current
- Built global Marketing and Communications team
- Executed over 100 events in various formats (hosted, trade show and virtual
- Developed overall marketing strategy for 75+ product launches
- Relaunched post-merger brand inclusive of social media channels, website, presentations and brand
- Launched curated content calendar with niche and industry thought leadership content
- Launched and supported community outreach projects
- Supporting Issuer Solutions narrative for all Investor Relations activities including quarterly earnings and analyst narrative
Marketing Director
Featurespace
07.2017 - 07.2018
- Launched UK-based brand in the US market
- Coordinated with creative team to generate dynamic marketing content and communication tools for over 50 promotional campaigns
- Developed market research to identify white space for brand and promotional campaigns aligning with changing market dynamics and corporate goals
- Executed 8 experiential hosted events, over 20 speaking engagements supporting local thought leaders and trade show activities elevating brand profile
- Partnered with global commercial managers on communications directives and created battle cards for sales enablement activities
- Amplified brand awareness both internally and externally to ensure cohesive message across organization adapted regionally
- Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies
Marketing Director
TSYS
04.2011 - 07.2017
- Directed multicultural team to plan and execute 150+ successful trade shows and 75+ hosted client/executive events throughout Americas, Asia, and Europe in alignment with corporate brand
- Served as brand ambassador at global events and while driving strategic joint ventures with key partners including China UnionPay and CUP Data
- Led marketing and brand interface of new product/innovation engagement between TSYS/CUP Data
- Increased key stakeholder relationships by orchestrating, scripting, and managing Investor Relations narrative and events for enterprise
- Negotiated and secured 150+ third-party partner contracts each year in close collaboration with vendor management team, legal staff, and internal stakeholders
- Deployed well-coordinated campaigns and public relations strategies to promote brand
Associate Marketing Director
TSYS
06.2007 - 04.2011
- Led team to transform internal goals, strategies, and direction into over 80 corporate sponsorships and industry trade show speaking opportunities
- Successfully supported 45+ hosted events aligning with Issuer Solutions sales operations for North America
- Facilitated event work streams for corporate acquisition announcements and supported 4 joint ventures
- Led and project managed cohesive product marketing campaigns
- Established key metrics and KPIs in order to further penetrate experiential event marketing campaigns
Sales Analyst
TSYS
05.2000 - 04.2007
- Performed corporate and competitive analysis to design solutions, establish pricing, and deliver compelling responses to RFPs to secure new clients
- Led client through sales process from first cold calls to contract and follow-up
- Demonstrated product and sales expertise as key team member responsible for signing four significant clients
- Authored more than 60 proposal responses leading to next step in sales cycle
- Became subject matter expert (SME) for sales cycle with full responsibility for managing revenue targets, articulating strategies through proposal materials, and initiating contact with technical resources to facilitate customized solutions
- Served as knowledge portal for prospect portfolio providing on-demand reporting and system/value-added solution updates potentially impacting clients
Education
Bachelor of Science - Marketing
Auburn University
MBA - Business
Troy State University
Skills
- Strategic Leadership: Market research, product launch strategies, and team management
- Event Management: Live event planning, audience engagement, and vendor negotiations
- Marketing Analytics: ROI analysis, performance metrics, and campaign optimization
- Creative Marketing: Sponsorship activation, public relations, and digital campaign design
- Technical Proficiency: Salesforce, Adobe Creative Suite, and data-driven marketing tools
Affiliations
- Women We Admire: Top 50 Marketing Leaders 2024
- Money20/20 Rise Up Cohort
- Leadership Columbus 2022
Timeline
Vice President of Marketing and Communications
TSYS, A Global Payments Company
07.2018 - Current
Marketing Director
Featurespace
07.2017 - 07.2018
Marketing Director
TSYS
04.2011 - 07.2017
Associate Marketing Director
TSYS
06.2007 - 04.2011
Sales Analyst
TSYS
05.2000 - 04.2007
Bachelor of Science - Marketing
Auburn University
MBA - Business
Troy State University
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