Elizabeth Ellerbee

Work History

TSYS, A Global Payments Company

07.2018 - Current

Built Marketing and Communications team globally supporting TSYS brand
Developed overall marketing strategy and actions for product launches, public relations tasks, client communications and trade shows
Relaunched post-merger brand inclusive of social media channels, website, presentations and copy
Successfully launched content calendar with niche and industry blog posts
Supporting Issuer Solutions narrative for all Investor Relations activities
Developed corporate sponsorships and worked with industry thought leaders to expand public relations

Featurespace

07.2017 - 07.2018

Built US-based marketing team from 1 person to staff of 8
Successfully coordinated brand launch of a UK-based company in United States
Coordinated with creative team to generate dynamic marketing content and communication tools for over 60 promotional campaigns
Identified market research to identify white space for brand and promotional campaigns aligning with changing market dynamics and corporate goals
Created and managed 8 event activations, over 20 speaking engagements and over 20 trade show activations, elevating brand profile
Partnered with global commercial managers on communications directives and created battle cards for sales engagement
Amplified brand awareness both internally and externally to ensure cohesive message across organization adapted regionally
Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies

TSYS

04.2011 - 07.2017

Directed multicultural team to plan and execute 100+ successful trade shows and 60+ hosted client/executive events throughout Americas, Asia, and Europe in alignment with corporate brand
Performed as brand ambassador at global events and while driving strategic joint ventures with key partners including China UnionPay and CUP Data
Led marketing and brand interface of new product/innovation engagement between TSYS/CUP Data including participating at CUP Data board meeting to facilitate agenda and coordinate logistics
Increased key stakeholder relationships by orchestrating, scripting, and managing Investor Events for organization
Negotiated and secured 150+ third-party partner contracts each year for all TSYS events in close collaboration with vendor management team, legal staff, and internal stakeholders

TSYS

06.2007 - 04.2011

Led team to transform internal goals, strategies, and direction into over 80 corporate sponsorships and industry trade show speaking opportunities and presence
Successfully support 10+ hosted events aligning with Issuer Solutions business vision
Facilitated event work streams for corporate acquisition announcements and supported several joint ventures
Led and project managed cohesive product marketing campaigns, continued to steer RFP process, and adapted sales strategy to client trade shows
Developed metrics and measured success in order to further penetrate experiential event marketing

TSYS

05.2000 - 04.2007

Performed corporate and competitive analysis to design solutions, establish pricing, and deliver compelling responses to RFPs to secure new clients
Led client through sales process from first cold calls to contract and follow-up
Demonstrated product and sales expertise as key team member responsible for signing four of our most significant clients
Authored more than 60 proposal responses leading to next step in sales cycle
Became subject matter expert (SME) for sales cycle with full responsibility for managing revenue targets, articulating strategies through proposal materials, and initiating contact with technical resources to facilitate customized solutions
Served as knowledge portal for prospect portfolio providing on-demand reporting and system/value-added solution updates potentially impacting clients