ELIZABETH FERNANDEZ
Summary
Marketing major and Data Analytics minor at Seton Hall University with a demonstrated interest in the intersection of technology, fashion, and consumer behavior. Led a directed research project exploring how AI is reshaping the fashion industry and influencing consumer mindset, strengthening my ability to analyze trends and emerging technologies. With experience in luxury retail and brand marketing, I bring both data-driven insight and real-world customer understanding to support strategic growth in fashion brands.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Campus Ambassador
Princess Polly
South Orange, NJ
11.2025 - Current
- Promoting the Princess Polly brand by creating social media content and creating brand awareness on campus
- Remote
Back of House Specialist
Anthropologie
Short Hills, NJ
02.2026 - Current
- Managed inventory levels to ensure optimal stock availability and efficient product flow.
- Streamlined back-of-house operations, improving workflow efficiency and reducing processing time.
- Collaborated with cross-functional teams to enhance product organization and visual merchandising standards.
Floor Support Associate (Seasonal During Holiday)
Nordstrom
King of Prussia, PA
12.2024 - 01.2026
- Maintained Modern Classic (Dec 2024-Jan 2025) and Accessories (Dec 2025-Jan 2026) department and helped prepare for holiday and pre-inventory duties.
- Assisted with merchandising and organized incoming inventory.
- Utilized Nordstrom's inventory management system to reconcile stock levels or tagging discrepancies.
- Seasonal During Holiday
Seasonal Sales Associate
Nordstrom
King of Prussia, PA
05.2023 - 08.2025
- Gained experience in luxury goods sales in the Handbag, Accessories, Sunglasses, and Jewelry Department.
- Achieved top sales ranking, demonstrating exceptional sales skills and product knowledge.
- Recognized for consistent high performance and dedication, managed cash, enrolled customers in loyalty programs, and processed store credit applications.
Student Worker
Seton Hall University - Marketing Department
South Orange, NJ
08.2024 - 05.2025
- Developed Excel spreadsheets for grades, reviewed students' essays, researched companies for internships.
- Prepared marketing research in credit card industry for Professor.
- Offered assistance to Professor in advising 300+ marketing majors, directing students' course curriculum.
Sales Associate
Aerie
Pottstown, PA
11.2020 - 07.2022
- Efficiently operated cash register, restocked merchandise, and handled floor recovery, including sizing and fixing merchandise, to maintain a well-organized store environment.
- Demonstrated flexibility by filling in for last-minute callouts and ensured smooth store operations through effective problem-solving and teamwork.
Education
Bachelor of Science - Business Administration, Marketing Major, Data Analytics Minor, Market Research Certificate
Seton Hall University, Stillman School of Business
South Orange, NJ05.2026
Skills
- Research in AI in the Fashion Industry and How it Affects Consumer Mindset
- Google Ads Search Certificate
- Data Visualization: Storytelling Certificate
- Multitasking Abilities
- Retail Sales Experience
- Data analysis
- Digital marketing
Accomplishments
- Marketing Club Social Media Showdown Competition Winner
Certification
- Influencer Marketing Project Certification
- Digital Marketing Professional Certificate by Content Marketing Institute
- Social Media Marketing Professional Certificate by Hootsuite
- Data Visualization: Storytelling
- Introduction to Prompt Engineering for Generative AI (2023)
Timeline
Back of House Specialist
Anthropologie
02.2026 - Current
Campus Ambassador
Princess Polly
11.2025 - Current
Floor Support Associate (Seasonal During Holiday)
Nordstrom
12.2024 - 01.2026
Student Worker
Seton Hall University - Marketing Department
08.2024 - 05.2025
Seasonal Sales Associate
Nordstrom
05.2023 - 08.2025
Sales Associate
Aerie
11.2020 - 07.2022
Bachelor of Science - Business Administration, Marketing Major, Data Analytics Minor, Market Research Certificate
Seton Hall University, Stillman School of Business
Core Competencies
- Digital Marketing, Market Research, Sales and Personal Selling, and Influencer Marketing courses.