Elizabeth Feste
Geneva,IL
Summary
Versatile professional with a decade of experience across marketing and customer success. Skilled in developing campaign strategies, managing client relationships, and applying customer insights to optimize marketing efforts. Proven track record of leading cross-functional teams and achieving KPI-driven results, while ensuring alignment with brand principles.
Overview
11
11
years of professional experience
Work History
Customer Success Manager
BioCentury
01.2025 - Current
- Manage 100 global accounts, providing tailored onboarding, training, and continuous support to drive product adoption and enhance customer success across BioCentury’s business intelligence platform.
- Collaborate with cross-functional teams to implement customer feedback, driving key product enhancement and increasing customer usage by 18%.
- Successfully upsell BCIQ analysis subscriptions to 5 accounts, generating an additional $35,000 in revenue by identifying tailored solutions that align with customer needs.
Customer Success Manager
Hunt Club
03.2023 - 01.2025
- Served as one of the founding members of the Customer Success team, driving the development and implementation of key processes to establish the function and deliver a seamless customer experience.
- Developed and automated monthly market trends email reports using HubSpot, engaging over 100 clients and driving a 7% increase in client retention through targeted insights.
- Spearheaded upsell campaigns generating $1.1M in revenue YTD through customized customer solutions.
- Contributed to exceeding upsell revenue targets by 60% through strategic account management and identifying growth opportunities.
- Maintained an average client NPS score above the industry average of 9.4/10 through proactive relationship management, delivering consistent value, and resolving client issues swiftly.
- Was responsible for the retention of a book of $1.2M across 40 clients.
- Led cross-functional collaborations to refine customer processes, implementing new methods that doubled the average contract size and increased requisitions by 133%.
Search Talent Manager
Hunt Club
05.2022 - 03.2023
- Managed a diverse portfolio of client accounts, providing tailored recruitment solutions and successfully filling 10 positions in less than a year across multiple industries
- Oversaw recruitment metrics and KPIs, leveraging data analysis to enhance and refine recruitment strategies and outcomes
- Developed personalized QBRs and provided data-driven insights on client performance, which reduced days-to-close rates by 15% and enhanced client decision-making
- Researched job market trends, developed actionable insights through listening tours, and created detailed reports, converting them into deliverables for seamless sharing and strategic recommendations
Marketing Manager
Fubo
11.2021 - 05.2022
- Leveraged Tableau data and analytics that drove business-impacting projects for paid social, site, email and organic initiatives
- Conducted testing experiments using quantitative and qualitative metrics, which led to a 24% increase in campaign CTR and a 10% improvement in A/B testing efficiency, driving further optimizations across integrated marketing campaigns
- Supported the development of full funnel paid media strategies and measurement plans, leading to a 30% increase in conversion rates and proactively identifying 2 high-performing channels that enhanced campaign performance
- Drove 25% user signups and increased opt-ins by 20% through personalized, segmented lifecycle emails and organic banners
- Developed and maintained a deep understanding of the customer, product, and competitive analysis through market research, usage analysis, while synthesizing findings into roadmap and strategy
Marketing Strategy Associate
Walgreens
11.2019 - 11.2021
- Developed audience-led marketing plans that incorporated digital and targeted omnichannel strategies for health campaigns, resulting in a 20% increase in patient engagement across multiple channels
- Oversaw 8+ health campaigns valued at $5.5M, ensuring stakeholders maximized value of customer engagement, resulting in a 15% uplift in conversion rates
- Developed content and channel strategies to optimize campaign performance for health-related initiatives, achieving a 22% increase in website traffic
- Collaborated with internal and external stakeholders, delivering high-quality marketing materials on time and ensuring adherence to customer insights and leadership expectations
Digital Marketing Analyst
Walgreens
04.2018 - 11.2019
- Managed, developed, and implemented site, email, and mobile initiatives for various health campaigns, resulting in a 16% increase in email open rates and a 12% boost in mobile engagement
- Presented KPI and post campaign Adobe Analytics results to leadership to demonstrate campaign successes and optimizations
- Increased organic traffic across the website by 20% through restructuring page formats, optimizing URLs, and enhancing keywords, which contributed to improvements in SEO rankings
- Established credible business relationships with agencies and internal teams by developing trust and providing expert counsel
Client Services Associate
NSA Media
06.2015 - 06.2017
- Assisted in managing multimillion-dollar client budgets along with working collaboratively through editorial, product and marketing teams to deliver branded content solutions
- Managed and optimized digital weekly insert campaigns, achieving a 5% increase in CTR, while consistently delivering on-time content that engaged target audiences
- Conducted, developed and presented digital weekly insert data reports by geo-location
Marketing Health & Wellness Intern
Dennis Publishing UK
06.2014 - 09.2014
Education
B.A. - Communication Studies, Journalism
University of Iowa
Iowa City, IA05.2015
Skills
- Campaign Strategy Development
- Customer Insights Analysis
- Digital Marketing
- Cross-Functional Team Leadership
- Project Management
- Client Relations
- Process Improvement
- Stakeholder Management
- Operations & Sales Support
- Market Research
- Escalation Management
- Negotiation
- Collaboration
Timeline
Customer Success Manager
BioCentury
01.2025 - Current
Customer Success Manager
Hunt Club
03.2023 - 01.2025
Search Talent Manager
Hunt Club
05.2022 - 03.2023
Marketing Manager
Fubo
11.2021 - 05.2022
Marketing Strategy Associate
Walgreens
11.2019 - 11.2021
Digital Marketing Analyst
Walgreens
04.2018 - 11.2019
Client Services Associate
NSA Media
06.2015 - 06.2017
Marketing Health & Wellness Intern
Dennis Publishing UK
06.2014 - 09.2014
B.A. - Communication Studies, Journalism
University of Iowa
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