Elizabeth Frunzi
Matawan,NJ
Summary
C-level Marketing and Business Development Executive expert at strategic marketing initiatives. Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on the client experience. Skilled in identifying key business drivers while aligning objectives with consumer demands.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Chief Marketing and Growth Officer
Northwestern Mutual
03.2020 - Current
- Formulated and executed strategic initiatives to improve product offerings.
- Created succession plans to provide continuity of operations during leadership transitions.
- Devised and presented business plans and forecasts to board of directors.
- Cultivated company-wide culture of innovation and collaboration.
- Oversaw divisional marketing, advertising and new product development.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented marketing strategy and overall communication plans to attract and retain HNW and UHNW clients
- Increased market awareness and penetration through development of creative collateral.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed events and marketing programs to increase qualified leads.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Identified value propositions and key messages for company marketing campaigns.
Inclusion and Diversity Program Manager
Northwestern Mutual
09.2021 - Current
- Liaised with internal communications team to develop engaging and inspiring inclusion and diversity communication strategy.
- Distributed employee engagement surveys to identify areas of improvement.
- Instructed senior leaders on appropriate employee corrective steps.
- Identified and implemented appropriate strategies to increase employee satisfaction and retention.
- Developed and implemented new programs based on leading inclusion and diversity practices using project management principles.
- Fostered positive work environment through comprehensive employee relations program.
- Supported development of program materials to advance inclusion and diversity awareness, learning and action planning.
Director of Marketing
Central Amusement International Inc
02.2019 - 03.2020
- Wrote engaging and successful marketing, advertising and website copy
- Planned and executed all paid media- broadcast, print, radio,OOH, digital, social
- Planned and executed influencer campaigns, sponsorship and partner programs
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing ticket revenue by 15 % over one season
- Identified appropriate marketing channels and target customers for campaigns
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
- Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits
- Exceeded sales goals 15% by effectively applying analyzed data to-marketing campaigns and sharing data inter departmentally
- Planned and executed large scale events and marketing programs
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Manager of Marketing
Legends One World Observatory
04.2017 - 10.2018
- Developed innovative and targeted collateral to support overall branding objectives
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Developed branding and marketing partnerships with 15 clients
- Transformed corporate website and social media platforms to better engage customers and promote sales
- Advocated for client requirements and objectives to internal and external stakeholders.
Director of Marketing Partnerships
NY Yankees/Staten Island Yankees
07.2015 - 04.2017
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Planned and executed large scale events and marketing programs to drive revenue and create brand awareness
- Oversaw preparation of marketing copy, images, videos, emails and other collateral
- Represented the organization at business events and community organizations
- Initiated 20 new partnerships resulting in 65% revenue growth
Senior Account Executive
Disney Media Marketing And Sales
09.2010 - 07.2015
- Developed and managed plans to grow revenue more than 25% through relationship building and successful strategy implementation
- Set and monitored sales targets and identified potential customers by performing industry comparisons and analyzing analytical data
- Liaised between clients and support team to resolve issues quickly and effectively
- Exceeded budget by 109% while managing 30 high-profile accounts
- Successfully managed multi-sponsor experiential events from conception to activation
Education
Master of Science - Education
Touro College
New York , NYBachelor of Arts - Communications And Marketing
University At Albany
Albany, NYSkills
- Market Positioning
- Public and Media Relations
- Brand development
- Corporate communications
- Management Team Leadership
- Change and Growth Management
- P&L Responsibility
- Strategic Positioning
- Strategic Marketing
- Business Development
- Brand Awareness
- Digital Marketing
- Relationship Building
Certification
Certified Financial Services Coach- Clientwise
Timeline
Inclusion and Diversity Program Manager
Northwestern Mutual
09.2021 - Current
Chief Marketing and Growth Officer
Northwestern Mutual
03.2020 - Current
Director of Marketing
Central Amusement International Inc
02.2019 - 03.2020
Manager of Marketing
Legends One World Observatory
04.2017 - 10.2018
Director of Marketing Partnerships
NY Yankees/Staten Island Yankees
07.2015 - 04.2017
Senior Account Executive
Disney Media Marketing And Sales
09.2010 - 07.2015
Master of Science - Education
Touro College
Bachelor of Arts - Communications And Marketing
University At Albany
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