Elizabeth Garlick
New York,US
Summary
Professional with 5+ years of experience in driving social media analytics and data-informed strategies for top retail, CPG, beauty, and tech brands. Adept at leveraging consumer insights, platform expertise, and trends to develop and optimize high-impact creative assets across social media channels (Meta, TikTok, YouTube, Pinterest, and LinkedIn). Skilled in storytelling, content strategy, and using performance metrics to drive
Overview
5
5
years of professional experience
Work History
Creative Social Strategist, Brands
Vidmob
New York
01.2020 - Current
- Develop and optimize social media strategies by analyzing platform-specific trends and audience behaviors, driving data-backed content decisions to enhance engagement and traffic
- Lead cross-functional collaboration between creative, paid media, and influencer teams to align social content strategies with business objectives, ensuring seamless execution
- Track and analyze social media performance across multiple digital channels, leveraging data insights to refine creative strategies and improve key KPIs by up to 40% (engagement, reach, conversions)
- Leverage social listening tools and data-driven reporting to monitor audience sentiment, identify emerging trends, and track performance metrics, providing actionable insights
- Drive major digital campaigns for global events, including Super Bowl, Olympics, and World Cup, leading to a 30% improvement in CPM efficiency and increased audience reach
- Champion industry best practices by staying ahead of platform updates, fostering a culture of continuous learning through team education initiatives and strategic brainstorms
Creative Social Strategist, Platform Partners
01.2021 - 12.2022
- Managed project timelines, staffing, and invoices for 60+ projects, including 30+ content creator collaborations
- Streamlined performance reporting for seven platform partners, creating KPI dashboards and leading monthly training sessions on best practices, new ad units, and trends
- Published reports with TikTok and LinkedIn Marketing Science, directing creative trend storytelling for Cannes Lions and Adweek
Digital Analyst
01.2020 - 12.2021
- Analyzed performance data across six social platforms, identifying key trends that improved content strategies and boosted ad spend efficiency by 35%
- Presented insights through content, webinars, and brainstorms to refine strategies and enhance engagement
Education
Bachelor of Arts - Economics & English
Dartmouth College
12.2020
Skills
- Data-Driven Creative Strategy
- Social Media Marketing & Analytics
- Trend Analysis & Cultural Insights
- Cross Platform Content Planning
- Influencer Brief Development
- Project Management
Timeline
Creative Social Strategist, Platform Partners
01.2021 - 12.2022
Creative Social Strategist, Brands
Vidmob
01.2020 - Current
Digital Analyst
01.2020 - 12.2021
Bachelor of Arts - Economics & English
Dartmouth College
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