Summary
Overview
Work History
Education
Skills
Community And Professional Activities
Hobbies and Interests
Authors I've Worked With
Timeline
Generic

ELIZABETH GARRIGA

Los Angeles,CA

Summary

A highly motivated and experienced senior PR and Communications expert with an extensive network across various media platforms. With over two decades of expertise crafting sensational bestsellers for celebrities, thought leaders, and acclaimed authors, utilizing innovative cross-platform publicity strategies.

Overview

16
16
years of professional experience

Work History

Senior Director of Publicity

HACHETTE BOOK GROUP/ Little, Brown and Company
01.2023 - Current
  • Active in author acquisition meetings, presenting publicity strategy to potential authors, helping to secure high-profile authors and diverse, fresh new voices
  • Recent New York Times bestselling book campaigns include Los Angeles Times Book Prize and NYPL Helen Bernstein Award finalist The Heat Will Kill You First by Jeff Goodell, My Friend Anne Frank by Hannah Pick-Goslar, Good Night, Irene by Luis Alberto Urrea, and The Revolutionary by Stacy Schiff
  • Secured major national press for Emmy-award-winning producer and author Kwame Alexander’s poetry anthology This is the Honey and NAACP Image award-nominated memoir, Why Fathers Cry at Night, including bookings on Late Show with Stephen Colbert, The Daily Show, the Today Show, and NPR’s Fresh Air
  • Meet with and develop relationships with national media for catalog meetings, including the New York Times Book Review, GMA, Today, CBS Mornings, Entertainment Weekly, O Quarterly, People, Esquire, and essential Los Angeles-based books and arts media, including the Los Angeles Times, NPR West, Marketplace, Conan, AARP, The Talk, and PW, among others
  • Plan national book tours at prestigious venues, including the New York Public Library, the 92nd St Y, the Los Angeles Public Library, the Smithsonian, Boston Athenaeum, and leading independent bookstores, keeping within marketing budgets; travel with authors to select tour events.

January 2023 - March 2016

  • Selected to be a part of the 5-person team of HBG executives, along with Hachette Livre’s Chairman, HBG’s CEO, and LB’s Publisher, for Michelle Obama’s book proposal meeting in Washington DC, March 2017 for Becoming, presenting on publicity and the publishing experience
  • Co-director of the publicity department in the spring and summer of 2018 during the Executive Director’s parental leave. Managed all aspects of the Executive Director’s position, including attending the acquisitions board, overseeing publicity assignments, reporting on campaigns to the Publisher and Associate Publisher, drafting press releases for major book acquisitions and crisis PR situations, and overseeing general administrative duties, budgets, and expenses
  • Write and disseminate acquisition press releases for a wide array of high-profile books, including Malcolm Gladwell’s Talking to Strangers, Ronan Farrow’s Catch and Kill, Pete Souza’s Shade, Justice John Paul Stevens’ The Making of a Justice, Don Lemon’s This is the Fire, Henry Kissinger and team’s The Age of AI, and Netflix founder Marc Randolph’s That Will Never Work
  • Plan and execute both large-scale and intimate author events. Served as BEA liaison responsible for pitching authors to Buzz and other headliner speaking panels, pitching stories to the trades, and managing large events such as the Literary Luncheon with two hundred guests. Planned and managed parties for Carlos Santana and Malcolm Gladwell attended by hundreds of media and book industry friends (including “60 Minutes” party coverage). Organized Los Angeles media and bookseller dinners attended by authors, booksellers, and media
  • Publicize notable books such as Malcolm Gladwell's instant #1 bestseller Talking to Strangers, Gail Collins's No Stopping Us Now, Justice John Paul Stevens's The Making of a Justice, and Julian Castro's My American Journey
  • Co-publicist and tour manager for blockbuster bestseller Catch and Kill by Ronan Farrow and for #1 New York Times bestseller This is the Fire by Don Lemon
  • Publicize acclaimed social justice books, including the Los Angeles Times Book Prize winner, They Can’t Kill Us All by Wesley Lowery, now being developed into an AMC series, the Los Angeles Times Book Prize Finalist, PEN America Literary Award Finalist and AAP Prose Award Winner, Halfway Home by Reuben Miller and the first and only diary by a still-imprisoned Guantánamo detainee, the New York Times bestseller Guantánamo Diary by Mohamedou Ould Slahi, released as the film “The Mauritanian”

Associate Director of Publicity

HACHETTE BOOK GROUP/ Little, Brown and Company
08.2011 - 03.2016
  • Publicize a wide range of literary and commercial books, including #1 bestsellers, David and Goliath by Malcolm Gladwell, #1 bestseller The Closer by NY Yankees Hall of Fame pitcher Mariano Rivera, It’s a Long Story by Willie Nelson, The Universal Tone by Carlos Santana, New York Times bestseller Cleopatra by Pulitzer Prize winner, Stacy Schiff, national bestseller Five Chiefs: A Supreme Court Memoir by Justice John Paul Stevens; and the instant #1 New York Times bestseller Blood Sugar Solution by acclaimed physician, Dr. Mark Hyman
  • Oversee publicity for The Ansel Adams Publishing Program, handling press for all Ansel Adams photography books and consulting with the Ansel Adams Trust; coordinating new digital initiatives such as the launch of the Ansel Adams iPad App and Ansel Adams 2012 Image a Day iPhone App and publicize all general interest photography books
  • Organize press luncheons, parties and functions attended by journalists from leading national media outlets, including USA Today, The New York Times, Wall Street Journal, People, and Vanity Fair
  • Attend leading trade shows, including Book Expo America, SCIBA (Southern California Independent Booksellers Association), and PNBA (Pacific Northwest Booksellers Association)
  • Responsible for hiring and managing new Publicity Assistants and managing direct reports, including publicist, Senior Publicist, and Associate Director levels
  • Write Little, Brown imprint news for the weekly company newsletter, “What’s the Story”

Publicity Manager

HACHETTE BOOK GROUP |Little, Brown And Company
09.2008 - 08.2011
  • Publicize #1 national bestseller Cleopatra by Stacy Schiff, New York Times bestseller Area 51 by Annie Jacobsen, and national bestsellers, The Age of the Unthinkable by Joshua Cooper Ramo, Cold by Bill Streever, a debut book which was reviewed on the cover of The New York Times Book Review, The Brave by Nicholas Evans, Queen of America and Into the Beautiful North by Pulitzer-nominated author Luis Urrea, The Four Fingers of Death by Rick Moody, Men and Dogs by Katie Crouch and Roads to Quoz by William Least Heat-Moon.

Education

Columbia Publishing Course -

COLUMBIA SCHOOL OF JOURNALISM
New York, NY
06.2001

BA in English Literature -

BROWN UNIVERSITY
Providence, RI
01.2001

Skills

  • Strategic Communications
  • Strategic National Book Tour Planning
  • Media Relations
  • Book Publicity
  • Client Relationship Management
  • Teamwork and Collaboration
  • Effective Communication
  • Team Leadership
  • Writing
  • Research
  • Story pitching
  • Negotiation Skills

Community And Professional Activities

PR expert speaker for PEN America’s “Reading Between the Lines: Race, Equity and Book Publishing” panel and at various national conferences including the Los Angeles Times Festival of Books, WriteGirl (a Los Angeles-based creative writing and mentoring organization with a strong focus on low-income students and marginalized students) at Goodwill Community Center, Las Comadres Writers Conference (a professional and networking organization for Latinas) at Medgar Evars College, NYC.

Hobbies and Interests

  • Creative writing
  • Historical period dramas
  • Jazz appreciator
  • Hiking
  • Art museums
  • Photography

Authors I've Worked With

  • Malcolm Gladwell
  • Justice John Paul Stevens
  • Willie Nelson
  • Carlos Santana
  • Malala Yousafzai
  • Kwame Alexander
  • Don Lemon
  • Sec. Julián Castro
  • Mariano Rivera
  • Keith Hernandez
  • Leslie Jamison
  • Annie Jacobsen
  • Lauren Slater
  • Dr. Mark Hyman
  • Ronan Farrow
  • Ayad Akhtar
  • Joshua Ferris
  • Stacy Schiff

Timeline

Senior Director of Publicity

HACHETTE BOOK GROUP/ Little, Brown and Company
01.2023 - Current

Associate Director of Publicity

HACHETTE BOOK GROUP/ Little, Brown and Company
08.2011 - 03.2016

Publicity Manager

HACHETTE BOOK GROUP |Little, Brown And Company
09.2008 - 08.2011

Columbia Publishing Course -

COLUMBIA SCHOOL OF JOURNALISM

BA in English Literature -

BROWN UNIVERSITY
ELIZABETH GARRIGA