Summary
Overview
Work History
Education
Skills
Languages
Languages
References
Timeline
Generic

Elizabeth Godefoy

Minneapolis,Minnesota

Summary

Experienced strategic marketing and communications professional skilled in aligning with organizational missions to drive company objectives through result-driven strategies. Proficient in brand management, executing marketing campaigns, and organizing large events. Committed to delivering impactful, measurable outcomes. Currently pursuing PMP certification.

Overview

14
14
years of professional experience

Work History

Marketing Coordinator

Truvia, Cargill
Minneapolis, Minnesota
02.2024 - Current
  • Provide creative direction for consumer promotions, marketing efforts and online presence of the Truvia product lines
  • Support omnichannel efforts to maintain strong online presence and maintain online catalog of items at 95% or above score in national retailers including Walmart, Amazon, Target, Instacart
  • Assist in the coordination and management of multi-million dollar budgets providing quarterly reports that provide succinct insight to campaign effectiveness
  • Develop reports on campaign efforts, reporting on KPIs of promotions, awareness campaigns and paid media for both digital and print
  • Developed and executed new strategies to enhance the brand's online presence across multiple e-commerce platforms, leading to a threefold increase in organic ranking on Amazon and improving product discoverability by 40 positions
  • Monitored, tracked, and reported on the success of product launches, generating awareness, positive reviews, and improved organic ranking
  • Effectively managed partnerships with retail media networks, agencies, and suppliers while collaborating with colleagues to drive consumer acquisition and retention for Truvia
  • Partnered with third-party vendors to develop and execute national consumer promotion strategies, achieving and surpassing ROI benchmarks
  • Worked alongside the brand team, design team, copywriters, and agency partners to deliver high-performing creative content
  • Worked with the paid media team to optimize performance and successfully launch campaigns
  • Created project charters, strategic timelines, and scopes for digital retailer creative projects, effectively communicating the brand story and product lines.

Sr. Marketing & Communications Strategist

LatinoLEAD
Saint Paul, Minnesota
06.2021 - 11.2023
  • Establish brand guidelines and narratives instrumental to establishing a distinguishable brand and organization
  • Directed social media strategy including paid, organic, and earned media strategies
  • LinkedIn followers increased 198% since beginning of 2022
  • Co-Chair of LíderCon
  • Creation of the annual themes, brand components, and the program structure
  • Attendance and sponsorships grew three-times from the inaugural year, eventually gaining recognition and acknowledgements from Vice President Kamala Harris and local leadership
  • Managed strategic partnerships with entities such as Pollen Minnesota, Minnesota Humanities Center, Univision Minnesota, 3M, and Tunheim
  • Implement and establish protocols for CRM and analytics platforms to track diverse touchpoints, from website traffic, event engagement, and social media metrics.

Outreach Program Manager

U.S. & Latin Veterans Support Embassy
Miami, Florida
06.2017 - 04.2020
  • Catalyzed website visitation growth from 2 to 35 daily visits average, implementing a blend of organic and digital outreach strategies
  • Elevated the organization's presence, securing 1500 new email subscribers in the inaugural year
  • Orchestrated multi-platform marketing campaigns, enhancing brand visibility and audience engagement
  • Managed and optimized social media and online presence, including effective execution of paid media campaigns
  • Successfully organized a series of monthly community events, fostering community relations and efficient volunteer management.

Digital Content Manager

Gray & Sons Jewelers
Miami, Florida
05.2019 - 03.2020
  • Increased social media engagement, with an average of 150 likes per post, indicating an eightfold rise in audience interaction
  • Implemented advanced SEO strategies, securing top search engine rankings in competitive categories
  • Conducted in-depth competitor analysis and website audit
  • Identify and implement improvements to website navigation and user experience
  • Fostered partnerships with influencers and bloggers, enhancing online brand presence through strategic collaborations and paid partnerships.

Visual Designer & Marketing Specialist

The USA Bouquet
Miami, Florida
09.2015 - 08.2017
  • Integral team member in national marketing campaigns, executing B2B strategies, leading to increased lead generation and sales
  • Designed innovative trade show displays, instrumental in capturing substantial business opportunities from major retailers
  • Created compelling digital assets for key distributors, reinforcing brand consistency and market penetration
  • Designed catalogs and other collateral that were used for promotion, distribution and awareness.

Lead Designer

SynerG 4 Studios
Miami, Florida
02.2011 - 09.2015
  • Developed creative designs and marketing materials, catering to a diverse range of industry-specific client needs
  • Ensured project delivery excellence, maintaining strict adherence to timelines and surpassing client expectations
  • Devised persuasive pitch decks, contributing significantly to successful client acquisition and retention.

Education

Bachelors of Arts in International Relations -

Florida International University (FIU)
Miami, FL
01.2020

Associates of Arts in Journalism and Mass Communications -

Miami Dade College
Miami, FL
01.2018

Skills

  • Marketing
  • Google Ads
  • Google Shopping
  • Amazon DSP
  • Amazon Brand
  • Amazon Product
  • Amazon Vendor Central
  • Amazon Advertising
  • Retail Media Networks
  • Target (Roundel)
  • Walmart (WMC)
  • Walmart Brand Shop
  • Instacart
  • Ibotta
  • Facebook Ads
  • LinkedIn Ads
  • Instagram Ads
  • Paid Media
  • Connected TV (CTV) & OTT
  • Adobe Creative Suite
  • Omnichannel
  • Salsify
  • Syndigo
  • 1WS
  • EveryAction
  • Mailchimp
  • CRM Automation
  • Targeted Campaigns
  • Search Engine Optimization (SEO)
  • Google Analytics
  • MOZ
  • SEM Rush
  • Backlink Audits
  • Internal Linking Structures
  • UX Optimization
  • Keyword Research
  • Hootsuite
  • Brand Development
  • Event Management
  • Social Media Engagement
  • SEO Optimization
  • Digital Marketing
  • Branding Initiatives
  • Competitor Analysis

Languages

  • English, Fluent/Native
  • Spanish, Fluent/Native

Languages

Spanish
Native/ Bilingual
English
Native/ Bilingual

References

References available upon request.

Timeline

Marketing Coordinator

Truvia, Cargill
02.2024 - Current

Sr. Marketing & Communications Strategist

LatinoLEAD
06.2021 - 11.2023

Digital Content Manager

Gray & Sons Jewelers
05.2019 - 03.2020

Outreach Program Manager

U.S. & Latin Veterans Support Embassy
06.2017 - 04.2020

Visual Designer & Marketing Specialist

The USA Bouquet
09.2015 - 08.2017

Lead Designer

SynerG 4 Studios
02.2011 - 09.2015

Bachelors of Arts in International Relations -

Florida International University (FIU)

Associates of Arts in Journalism and Mass Communications -

Miami Dade College
Elizabeth Godefoy