Summary
Overview
Work History
Education
Skills
References
Certification
Timeline
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ELIZABETH GONZALEZ

Belleville,New Jersey

Summary

I am an accomplished hairstylist with over a decade of comprehensive experience in the beauty sector, specializing in advanced cosmetology, innovative product development, and industry-specific education. Renowned for my adept ability to collaborate effectively with diverse, cross-functional teams, I tackle complex, high-impact challenges with strategic precision and creative flair.


Overview

10
10
years of professional experience
1
1
Certification

Work History

Rëzo Brand Salon Director

Rëzo Salon Utopia
05.2024 - Current
  • Managed all facets of salon operations, including employee oversight, social media and website management, and supplier/vendor relations.
  • Increased revenue through the development and implementation of innovative marketing strategies and promotional events.
  • Enhanced customer experience by personally greeting patrons and offering beverages upon arrival.
  • Conducted regular staff performance evaluations, providing constructive feedback to encourage professional growth.
  • Managed financial operations, such as payroll processing, budgeting, and expense tracking, with support from peers.
  • Organized monthly educational training and meetings for staff, fostering a positive and safe work environment.
  • Led the development of a cohesive salon team, resulting in stronger professional relationships and increased revenue growth.

In-Salon Coordinator & Recruiter

L'Oreal Professional Product Development
06.2023 - 05.2024
  • Developed and managed social media content strategies to boost engagement and follower growth.
  • Demonstrated expertise in video editing, enhancing online presence and viewer interaction.
  • Implemented SEO strategies to increase online visibility and improve search engine rankings.
  • Achieved recruitment targets for in-salon and consumer product development models.
  • Skilled in overseeing test product packaging and optimizing shipping operations.
  • Designed tailored questionnaires for consumer product testing to gather actionable insights.
  • Proficient in managing and analyzing data using advanced spreadsheet techniques.
  • Delivered exceptional customer service, including scheduling and coordination of in-salon testing tailored to specific hair demographics.
  • Collaborated with in-salon department leadership to meet testing goals efficiently, ensuring project completion within designated timelines.

PPD Hair Color Specialist

L'Oreal Professional Product Development
01.2021 - 06.2023
  • Ensured high-quality outcomes by adhering to standard operating procedures.
  • Participated in the testing and development of L'Oréal Professional global hair color products.
  • Engaged in in-salon technical education to enhance service quality.
  • Involved in testing and developing new formulations for professional hair colors.
  • Collaborated with senior management to analyze and assess hair color techniques.
  • Maintained detailed model profiles and hair demographics using Compusense.
  • Demonstrated proficiency in various hair coloring techniques, such as highlights, balayage, and color corrections.

Hair Stylist

Glamsquad
01.2014 - 01.2019
  • Proficient in event setup and beauty service delivery, demonstrating strong organizational and interpersonal skills
  • Expert in strategic networking at high-profile social events, skilled in cultivating valuable connections and enhancing brand awareness
  • Demonstrated ability in upselling during beauty services, effectively increasing customer satisfaction and revenue growth
  • Awarded "GlamSquad Stylist of the Year" for two consecutive years, recognizing excellence and dedication in beauty services

Product Development Assistant

Keratin Complex
01.2016 - 01.2018
  • Enhanced product knowledge, delivered education, and provided support to salon professionals within the KC network.
  • Managed product damage warranty processes and oversaw hot tools, collaborating with the KC warehouse for efficient support and dispatch.
  • Played a key role in product development, conducting thorough testing and documenting results for management approval.
  • Maintained an organized inventory of professional products and tools; curated a comprehensive library of competitor products.
  • Recruited and scheduled qualified models for product testing, enhancing the refinement and improvement of product offerings.

Lead Educator

The Salon Professional Academy
01.2014 - 01.2016
  • Managed and coordinated daily activities for the cosmetology department, enhancing organizational efficiency.
  • Increased staff productivity by 30% through the design and implementation of engaging training programs, endorsed by Spec.
  • Adeptly managed administrative duties, including accurate entry of student academic data into educational software and compliance with Florida Department of Business Regulation submissions.
  • Organized school events, artist education days, and workshops, significantly improving the educational experience.

Education

High School Diploma -

Barbara Goleman Senior High School
Miami, FL

Associate of Arts - Cosmetology

Margate School of Beauty
Pompano Beach, FL

Skills

  • Specialized Expertise in Cosmetology
  • Social Media and Content Strategy
  • Salon Management and Leadership
  • Talent Recruitment
  • Product Development
  • Data Analysis and Spreadsheet Management
  • Marketing Material Design
  • Customer Relations
  • Problem-Solving

References

Available upon request

Certification

  • Rëzo Cut Academy
  • Redken Hair Color
  • Kerastase Haircare
  • Matrix SoColor and Cult
  • Pulp Riot
  • Balayage and Foilayage application
  • Redken Pro-Product knowledge and Principle-based design
  • MIZANI Texture Styling and color application
  • Keratin Complex
  • The Salon Professional Academy Spec Facilitation in Education
  • Glamsquad Blow-dry and style


Timeline

Rëzo Brand Salon Director

Rëzo Salon Utopia
05.2024 - Current

In-Salon Coordinator & Recruiter

L'Oreal Professional Product Development
06.2023 - 05.2024

PPD Hair Color Specialist

L'Oreal Professional Product Development
01.2021 - 06.2023

Product Development Assistant

Keratin Complex
01.2016 - 01.2018

Hair Stylist

Glamsquad
01.2014 - 01.2019

Lead Educator

The Salon Professional Academy
01.2014 - 01.2016

High School Diploma -

Barbara Goleman Senior High School

Associate of Arts - Cosmetology

Margate School of Beauty

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