ELIZABETH GROBE
Regional A&D Sales Manager
New York,NY
Summary
Passionate and strategic sales leader with a deep understanding of the Architecture & Design industry in the New York Metro Area, dedicated to driving brand awareness, sales growth, and long-term partnerships. Proven ability to serve as a brand ambassador, inspiring and educating A&D firms and dealer partners through compelling storytelling and product expertise. Grew sales to over $2mill in 2024 with a 138% increase for the territory from the previous year.
Overview
12
12
years of professional experience
2011
2011
years of post-secondary education
Work History
Regional A&D Sales Manager - East Coast
Audo Copenhagen
11.2023 - Current
- Manage a territory from Toronto to Miami, with a main focus in the New York Metro Area.
- Generated over $2 million in ancillary sales in2024, driving significant revenue growth and expanding market presence.
- Created standards programs with Tiffany & Co, American Express lounges, BMW and Apple.
- Boosted sales revenue by developing and executing strategic initiatives, including tailored discount structures for large-scale projects, securing full-spec packages and maximizing account value.
- Serve as a passionate advocate for design, educating A&D firms and dealer partners on brand history, concepts, and products.
- Host 4/5 weekly Lunch & Learns, client breakfasts, and happy hours, engaging the A&D community while conducting 15 total client interactions per week, including drop-ins for finish samples, sit tests, and general client visits.
- Identify and capitalize on strategic opportunities within the A&D community to expand brand reach and market penetration through innovative engagement initiatives, including curated showroom experiences, participation in design-focused events, and interactive client activations.
- Activate the showroom by hosting client meetings, curated tours, and strategic events to drive new business opportunities.
- Travel 30% of the time to tertiary markets and visit Copenhagen HQ 3/4 times a year.
- Represent the brand as a key ambassador at major trade shows, including 3Days of Design, NeoCon, ICFF, and BDNY, actively engaging with existing clients while identifying and cultivating new business opportunities.
- Maintain detailed sales activities in company CRM, ensuring accurate tracking of pipeline development and account status.
- Collaborate with global counterparts to align on key accounts, share insights, and drive unified business strategies.
Account Manager
KBM Hogue
07.2021 - 10.2023
- Account Manager for Google account, responsible for all client communication, leading internal and external meetings, presenting all furniture decks and design plan to key Google stakeholders.
- Own the planning process and manage all aspects of other assigned and self-generated accounts from budgeting through project completion.
- Align internal teams: design, project management, procurement and accounting ensure all milestone and deliverables are achieved.
- Special emphases on repeat business with all accounts, legacy and newly generated.
- Achieve quarterly and annual personal revenue goal.
- Serve as the point of contact for the client and manage the relationship through the lifecycle of a project, budget, proposal, manufacturing, installation, punch list.
- Lead weekly design meeting, aligning entire project team to facilitate the clients FFE goals.
- Attend weekly OAC meetings with the Project Manager.
- Manage external client facing furniture status report, issuing the client weekly ahead of the OAC meeting.
- Oversee new business development to generate sales leads, negotiate client pricing and forecast revenue.
Senior Project and Business Development Manager
Stellar Works
08.2020 - 06.2021
- Develop relationships in new territories and conduct regular presentations, office visits and lunch & learns
- Identify market trends and increase revenue by generating cold and warm leads directly via phone and email.
- Responsible for building and facilitating client relationships, including educating prospective clients about the company’s products and services via zoom
- Improve internal tracking and processing of sales/client pipeline through implementation of company CRM, Salesforce
- Coordinate and participate in bi-weekly calls with senior leadership to discuss corporate strategy and goals
- Complete quarterly audits of internal company systems and procedures to implement meaningful process improvements
- Oversee the Bespoke team at the factory for custom projects / orders including quoting, drawings, control samples and shipment management
National Accounts Project Manager
Design Within Reach
11.2017 - 05.2020
- Manage full project lifecycle through Salesforce CRM
- Lead kickoff meetings at the start of a new project, aligning internal teams to establish milestone schedules
- Follow up weekly with internal teams to ensure everyone is on track to meet defined goals and milestones
- Executed procurement of all product and managed progress through the supply chain
- Direct contact with international vendors in Europe and Asia, manage all purchasing with the vendors
- Run monthly and/or quarterly meetings with D of Ops and CFO to discuss product forecasting and current open demand
- Manipulate large sets of manufacturer data using Pivot Tables, VLookup and other
Project Associate
EvensonBest
07.2016 - 11.2017
- Functions for data analysis
- Manage full lifecycle of activity, including budget creation and proposals in MS Excel and Salesforce, drawings for sign off on custom products, overseeing order placement with vendors, tracking and monitoring ship dates and confirming delivery to the client
- Manage three direct reports from the operation support staff , mentoring and providing guidance; conduct weekly touch base meetings
- Curate projects from start to finish with client and architect
- Provide the client a weekly MS Excel budget
- Convert budget into purchase orders, overseeing all purchase order submissions to vendors
- Present weekly report on furniture status during on site meetings with the client
- Generate status report in MS Excel issued to the client daily and/or weekly based on vendor provided updates
- Manage 5- 7 projects at one time, conducting account management and post- project
- Support.
Account Coordinator
Creative Office Pavilion
04.2015 - 07.2016
- Provide pre-sale support with an extensive working knowledge of the products, pricing, and furniture specifications.
- Create and send all quotes to the client
- Communicate with the client to answer all questions, providing order information and perform follow-up after the completion of a project.
- Work efficiently in planning weekly internal meetings and appointments to meet the client’s immediate needs.
- Assist the marketing team to plan any client driven events in the office and showroom.
Inside Sales Administration- Department Lead
Felxim Americans
04.2013 - 04.2015
- Process purchase orders in company system, working closely with all departments to streamline the process.
- Work daily in Microsoft CRM to track/enter new sales leads opportunities.
- Conduct weekly department meetings to review open orders as well as departmental issues and ideas.
- Oversee the output of three other administrators and receptionist.
- Assist the General Manager and Regional Manager with all inside sales and customer service.
Education
B.A. - Policy Studies, Philosophy
Syracuse
University
Skills
Microsoft Office Suite
Salesforce
Microsoft CRM
Microsoft Teams
Adobe Acrobat
Zoom
Google Suite
Social Media (Facebook, Twitter, LinkedIn)
CORE
Timeline
Regional A&D Sales Manager - East Coast
Audo Copenhagen
11.2023 - Current
Account Manager
KBM Hogue
07.2021 - 10.2023
Senior Project and Business Development Manager
Stellar Works
08.2020 - 06.2021
National Accounts Project Manager
Design Within Reach
11.2017 - 05.2020
Project Associate
EvensonBest
07.2016 - 11.2017
Account Coordinator
Creative Office Pavilion
04.2015 - 07.2016
Inside Sales Administration- Department Lead
Felxim Americans
04.2013 - 04.2015
B.A. - Policy Studies, Philosophy
Syracuse
University