ELIZABETH KURRELL
San Francisco,CA
Summary
PMP-certified marketing and project leader with over 9 years of experience. Specialized in project management, integrated marketing campaigns, e-commerce, and content management. Adept at owning complex projects from conception to completion, managing budgets, optimizing workflows, and delivering experiences that meet strategic goals. I thrive in fast-paced environments, love working with teams, and am eager to apply my skills to create unforgettable, brand-aligned event experiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
ASSOCIATE DIRECTOR OF STRATEGY AND OPERATIONS
Monks
08.2023 - Current
- Collaborates and project manages with multiple cross-functional teams to execute on global marketing campaigns that drive customer satisfaction and product adoption.
- Act as a central liaison across creative, marketing, and product departments, balancing real-time execution with strategic oversight.
- Coordinate timelines, budgets, and internal reviews to ensure on-time delivery of 500+ client-facing initiatives — all with 0% error.
- Lead change management and received verbal kudos for successful training quality and scheduling, which is reflected quantitatively, with teams scoring 94% on a 50-question assessment.
- Conducted regular meetings with staff members to review progress on goals and objectives.
SCALED COMMS MARKETING MANAGER
Crowdstaffing for client YouTube
08.2022 - 05.2023
- Managed the intake and delivery of over 300 marketing campaigns per quarter, partnering across marketing, policy, product, and event teams.
- Developed communication plans tied to product launches and strategic priorities, emphasizing precision, timing, and impact.
- Generated analytic dashboards and campaign performance reports to guide data-driven decision-making and optimization.
- Supported campaign rollout for global initiatives, with extensive coordination and timeline alignment — skills directly applicable to event lifecycles.
- Collaborates with product marketers to develop product positioning and key messages to promote product adoption.
- Partners with Growth Marketing to measure product and feature adoption, and communicate data and insights to clearly depict campaign effectiveness for driving strategic behaviors.
SEGMENT SPECIALIST
City National Bank
12.2021 - 08.2022
- Created strategic marketing programs and content for B2B sales enablement, demand generation, and client acquisition.
- Led cross-functional process audits to streamline delivery of marketing assets — reducing turnaround time and increasing consistency.
- Contributed to the planning and promotion of industry events and workshops through coordinated marketing campaigns.
- Managed landing page updates to increase SEO and provide relevant, comprehensive information to potential clients for consideration during the buyer's journey.
- Managed email campaigns to strengthen relationships with clients and prospects.
DIGITAL ROUTE-TO-MARKET BUSINESS ANALYST / PROGRAM MANAGER
Cisco
04.2018 - 09.2019
- Drove multi-country expansion of digital product launches, managing go-to-market strategies, and country-level enablement.
- Led workshops and stakeholder sessions to align on compliance, localization, and customer readiness.
- Supported event-style activations for international partners to drive adoption, and gather feedback.
GLOBAL MARKETING CONTENT COORDINATOR
iTalent for client Cisco
11.2017 - 04.2018
- Operated on a core team assisting in the development and execution of go-to-market strategy and digital marketing strategy for market expansion by launching a global e-commerce marketplace; wrote and produced product releases for the site to stimulate business growth.
- Created 25+ written and digital product content pages, and facilitated web releases for the e-commerce marketplace.
- Wrote value propositions, product highlights, and strategic product messaging for technically complex products, and turned them into simple, compelling stories to sell to Cisco's newly targeted SMB segment.
- Collaborated with regional marketing teams to develop resources, marketing touchpoints, and other demand-shaping tools.
- Facilitated testing and publishing to stage and production environments to ensure high quality standards, consistency, and alignment to brand, with timely delivery.
- Managed and helped develop an internal content-publishing platform with IT.
- Conducted content experiments on Cisco's SMB Marketplace, and monitored web traffic with Adobe Analytics to generate insights and execute enhancements.
- Documented processes and created playbooks for content management and publishing to stage and production environments.
PROJECT MANAGER / CONTENT MARKETING WRITER
McAfee
08.2016 - 08.2017
- Co-led execution of internal and external campaigns, including logistics for McAfee’s annual conference (3,000+ attendees).
- Managed high-volume asset production (25+ per week) and aligned messaging with cross-functional teams and vendors.
- Drove execution and project management for integrated marketing campaigns, controlled timelines, and oversaw budgets.
- Consulted and supported global teams on communication initiatives to ensure the appropriate application of global brand strategy, the deployment of global assets, and created a digital asset library so all resources were organized and easily accessible.
- Delivered high content quality and brand consistency across integrated marketing campaigns, proofreading, copy-editing, and approving publishing for new and existing data sheets, reports, solution briefs, thought leadership articles, blog posts, social blasts, case studies, and white papers.
- Produced quarterly budget forecasts, and monitored project milestones.
Education
BUSINESS ADMINISTRATION - MARKETING
University of The Pacific
05-2016
Skills
- Event management
- Digital marketing
- Project management
- Integrated campaign strategy and development
- Stakeholder communication
- Budget oversight and forecasting
- Client engagement and reporting
- Launch calendars and timelines
- ROI
- Go-to-market strategy
- Product launch
- Scaled communications
- Writing and editing
- Demand generation
Certification
- Project Management Professional, 2019
- Immersive Social Media Marketing, 2019
Accomplishments
- Event management, McAfee: Facilitated event management for the 9th annual Focus Security Conference in Vegas for thousands of Employees, Partners, Vendors, and Customers. Cisco: Organized and facilitated an international Partner and Customer workshop to drive alignment, identify localization requirements, enablement activities, and test demand.
- Global ecommerce market place launch, Cisco: Spearheaded launch and management of a global e-commerce platform to embody new go to market digital strategy.
- Writing, McAfee: Wrote engaging customer-facing email kits that were translated in six languages and delivered in seven regions to drive sales and promote key assets to customers + Wrote 75 lead generation emails to reputable financial institutions that were custom tailored to fit each company’s core-values and technical needs.
- Success metrics, Cisco: Developed new success metrics which integrated and aligned siloed Operations teams and measured success according to Department and Corporate strategy.
- Operations optimization, YouTube: Spearheaded a new operations process accompanied by newly developed tools and resources that unified siloed teams, provided greater transparency to Stakeholders, and higher visibility for all upcoming campaigns which enhanced launches.
- Demand generation, McAfee: Managed over 25 campaigns to drive lead generation and sales + wrote communications for sales enablement.
Timeline
ASSOCIATE DIRECTOR OF STRATEGY AND OPERATIONS
Monks
08.2023 - Current
SCALED COMMS MARKETING MANAGER
Crowdstaffing for client YouTube
08.2022 - 05.2023
SEGMENT SPECIALIST
City National Bank
12.2021 - 08.2022
DIGITAL ROUTE-TO-MARKET BUSINESS ANALYST / PROGRAM MANAGER
Cisco
04.2018 - 09.2019
GLOBAL MARKETING CONTENT COORDINATOR
iTalent for client Cisco
11.2017 - 04.2018
PROJECT MANAGER / CONTENT MARKETING WRITER
McAfee
08.2016 - 08.2017
BUSINESS ADMINISTRATION - MARKETING
University of The Pacific